Fashion designer with 13+ years of experience in China and Europe in design and development in the fashion apparel industry — from inception through to production including construction, materials, costing, manufacturing and quality. Specializing in Sportswear and Fashion design across men’s and women’s markets acting in roles as designer, team leader, manager and buyer with merchandising and spurcing responisibilies. I have Deep expertise in trend forecasting, concept development, and end-to-end product creation — from sketch to shelf, (mood boards, sketches, technical drawing, fabrics and trims to overseeing product development and creation). I am skilled in Fast Fashion and active Performance wear (gym, casual and outdoor sports), blending functionality with style for international and Asian markets. Native English speaker fluent in Chinese and basic Spanish with a strong network across China, Europe, and the U.S. working on projects from well known brands such as Fila, Hunter, Spaliding, Primark, Bvlvargi as well as licensed brands such as Disney,W.Smiley, Nickelodeon, Ed hardy for fast fashion (apparel, underwear and swimwear, pjs and bags) as well as athleisure and outdoor sportswear for men and women.

Kelly Crawford

Fashion designer with 13+ years of experience in China and Europe in design and development in the fashion apparel industry — from inception through to production including construction, materials, costing, manufacturing and quality. Specializing in Sportswear and Fashion design across men’s and women’s markets acting in roles as designer, team leader, manager and buyer with merchandising and spurcing responisibilies. I have Deep expertise in trend forecasting, concept development, and end-to-end product creation — from sketch to shelf, (mood boards, sketches, technical drawing, fabrics and trims to overseeing product development and creation). I am skilled in Fast Fashion and active Performance wear (gym, casual and outdoor sports), blending functionality with style for international and Asian markets. Native English speaker fluent in Chinese and basic Spanish with a strong network across China, Europe, and the U.S. working on projects from well known brands such as Fila, Hunter, Spaliding, Primark, Bvlvargi as well as licensed brands such as Disney,W.Smiley, Nickelodeon, Ed hardy for fast fashion (apparel, underwear and swimwear, pjs and bags) as well as athleisure and outdoor sportswear for men and women.

Available to hire

Fashion designer with 13+ years of experience in China and Europe in design and development in the fashion apparel industry — from inception through to production including construction, materials, costing, manufacturing and quality.

Specializing in Sportswear and Fashion design across men’s and women’s markets acting in roles as designer, team leader, manager and buyer with merchandising and spurcing responisibilies. I have Deep expertise in trend forecasting, concept development, and end-to-end product creation — from sketch to shelf, (mood boards, sketches, technical drawing, fabrics and trims to overseeing product development and creation).
I am skilled in Fast Fashion and active Performance wear (gym, casual and outdoor sports), blending functionality with style for international and Asian markets. Native English speaker fluent in Chinese and basic Spanish with a strong network across China, Europe, and the U.S. working on projects from well known brands such as Fila, Hunter, Spaliding, Primark, Bvlvargi as well as licensed brands such as Disney,W.Smiley, Nickelodeon, Ed hardy for fast fashion (apparel, underwear and swimwear, pjs and bags) as well as athleisure and outdoor sportswear for men and women.

See more

Language

English
Fluent
Chinese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Designer, Manager & Buyer: Sportswear (Activewear & Outdoors) at Various brands (Spalding, Alpes, Aussie, Urb, Hunter)
January 1, 2023 - Present
Led design and development of high-performance sportswear collections; steer trend forecasting, fabric sourcing, and product innovation; managed color, graphics, materials and trims to deliver fast, market-relevant product.
Senior Designer & Buyer at CENCOSUD
January 1, 2023 - Present
Conducted in-depth trend research, including visiting and reporting on international trade shows, gathering insights on fashion trends and sportswear innovations to inform seasonal designs. Managed buying visits and store visits in China, Spain and London. Created innovative, functional sportswear and bags using advanced fabrics, trims and accessories, focusing on technical attributes like moisture-wicking, water-resistance, 4-way stretch, and breathability. Led end-to-end product development from concept to production, collaborating with international teams and factory vendors to ensure timely releases. Launched brand initiatives and expanded licensed collaborations.
Senior Designer & Buyer - Sportswear (Activewear & Outdoors) at CENCOSUD
January 1, 2023 - Present
Led trend forecasting, fabric sourcing, and product development for sportswear and bags; managed tech packs, size specs, and fittings for production; collaborated with head office designers and factory vendors in China, Spain, and London; launched 'Blade,' a mini sports brand for socks and caps, leveraging AI-assisted design (Midjourney) for prints and graphics; expanded responsibilities to accessories and licensed partnerships.
Senior Designer & Buyer – Sportswear (Activewear & Outdoors) at CENCOSUD
January 1, 2023 - Present
Design and development of womenswear and accessories, with buying, sourcing and trend analysis responsibilities. Led mood boards, color direction, fabric and trim selection, and coordinated Lookbook shoots. Managed relationships with suppliers in China and Korea and collaborated with cross-functional teams to deliver fast, market-relevant sportswear collections.
Design Director / Product Design & Development Manager at Creative Leopards
January 1, 2020 - Present
Directed sports, fashion and accessory design and development for clients across domestic and international markets. Responsible for sourcing materials and components, trend forecasting, and producing fashion trade reports in English and Chinese. Created and developed products and collections in line with client needs for both sportswear and bags, working with brands such as Spalding, Alpes, JJO, Foster, Everlast, Fila, Disney, Barbie.
Design Director / Product Design & Development Manager (Sports, Fashion, Accessories, Bags) at Creative Leopards
January 1, 2020 - Present
Led design and development across sports, fashion, and accessories for international clients in China and abroad; directed sourcing, trend forecasting, and fashion trade reporting; partnered with brands such as Spalding, Alpes, JJO, Foster, Everlast, Fila, Disney, Barbie; owned end-to-end product creation from mood boards to color and fabric selection, pattern making, and tech packs.
Designer / Buyer at Su Bag U.K
January 1, 2019 - December 31, 2019
Indie vegan-eco sustainable bag brand; design, production and marketing responsibilities, shipping across Europe.
Designer at Everlast & FILA
January 1, 2019 - January 1, 2021
Sourcing, design and development of sportswear and accessories for international markets; trend forecasting and product briefs; liaised with suppliers in China and abroad to ensure quality and on-time delivery.
Designer / Merchandiser / Product Developer at Corion China
January 1, 2018 - December 31, 2019
Designer, merchandiser and product developer for mens sportswear; led limited-edition collections inspired by traditional Chinese culture. Collaborated across teams for product development and market insights.
Designer at Corion China
January 1, 2018 - January 1, 2019
Freelance graphic and sportswear design; pattern creation for women’s sportswear; production planning, marketing, and sales support for China and Europe markets.
Development / Production at Adinath Clothing / Factory
January 1, 2017 - December 31, 2017
Development research for material trends (SS18) and graphic/3D print design for jersey fabrics; collaborated with factories to translate concepts into production-ready pieces.
Senior Designer & Buyer at ERAL NORTH
January 1, 2017 - January 1, 2023
Fashion, Accessories & Graphics Designer with buyer, sourcing and visual merchandising responsibilities. Led trend research, development of licensed and non-licensed ranges, and coordination of factory visits and production. Directed mood boards, color themes, and seasonal product decisions for Greater China market.
Designer / Buyer at ACCESSORY DESIGNZ
January 1, 2016 - December 31, 2017
Fashion and accessories designer with buying and sourcing responsibilities. Developed and managed trend research, mood boards, colour stories, and product development from concept to production, including presence in marketing and lookbook shoots. Built a personal collection and contributed to campaigns and fashion weeks.
Designer / Sourcing / Buyer at ACCESSORY DESIGNZ
January 1, 2016 - January 1, 2017
Design and development of women’s fashion and accessories; buying, sourcing (China and Korea), mood boards, Lookbooks, and marketing; led trend research and development, and managed PLM-based workflows for collections.
Designer at ACCESSORY DESIGNZ
January 1, 2016 - January 1, 2017
High-end fashion accessory design and production, trend forecasting, design and styling for AW16/17 and SS17 collections, including collaborations with Swarovski crystals and BVLVARGI. Supported with trend research and product styling.
Designer / Merchandiser at MRKT
January 1, 2015 - December 31, 2015
Designer Accessories with buying, sourcing and trend research responsibilities for bridal and partywear segments.
Designer / Accessories at MRKT
January 1, 2015 - December 31, 2015
Designer with buying and sourcing responsibilities for bridal, formalwear and partywear; in-store collections and trend reporting.
Styling Assistant at MODERN LADY
January 1, 2015 - December 31, 2016
Styling assistant for fashion magazine, Shanghai; supported trend research, photoshoots, and lookbook styling.
Designer at NICOLE ZHANG
January 1, 2015 - January 1, 2016
Designer for Shanghai-based brand; contributed to apparel and accessory design during 2015–2016 with cross-functional development and production follow-through.
Designer at I AM CLOTHING
January 1, 2015 - January 1, 2017
Freelance development research for material trends (SS18) and graphic design patterns; 3D print patterns for knit fabrics; contributed to material printing and manufacturing development for new products.
Fashion Stylist / Sourcing & Marketing at SUGUANGYU
January 1, 2014 - December 31, 2014
Fashion styling for Shanghai Fashion Week AW2014; involved in design, sourcing and marketing activities.
Junior Designer at PEONY RICE
January 1, 2014 - December 31, 2015
Bridal design and bespoke wedding dress development; embellishment and beading techniques for formalwear.
Stylist / Designer at SUGUANGYU
January 1, 2014 - December 31, 2014
Fashion styling at Shanghai Fashion Week AW2014. Design, sourcing and marketing for high-fashion T-shirts and accessories.
Jr. Designer / Bridal & Accessories at PEONY RICE
January 1, 2014 - January 1, 2015
Bespoke bridal and formalwear design; accessory development with embellishment and beading; contributed to red-carpet designs and custom tailoring.
Junior Designer at SHAUNA FAY
January 1, 2013 - January 1, 2014
Bespoke bridal design and manufacturing; couture-level construction and detailing.
Fashion PR / Fashion Promotion & Styling at CMPR Belfast (Belfast Fashion Week)
January 1, 2013 - December 31, 2013
Fashion PR and styling for Belfast Fashion Week, coordinating promotions and media coverage.
Junior Designer at LIZZIE AGNEW
January 1, 2013 - December 31, 2013
Bridal design junior designer and maker, contributing to bespoke and ready-to-wear bridal collections.
Bridal Designer / Maker at SHAUNA FAY
January 1, 2013 - December 31, 2014
Bespoke wedding dress designer and maker with focus on couture embellishment and custom tailoring.
Fashion PR & Styling at CMPR
January 1, 2013 - December 31, 2013
Fashion PR and styling for Belfast Fashion Week, including promotion and styling duties to support events.
Jr. Designer / Bridal & Accessories at SHAUNA FAY
January 1, 2013 - January 1, 2014
Bespoke bridal design and production; worked on dresses and accessories for high-end markets in the U.K. and Ireland.

Education

Masters Degree in Translation Studies (Chinese/English) at Open University, U.K.
January 1, 2021 - January 1, 2023
Associate Bachelor’s Degree Textile, Art, Design & Fashion at University of Ulster, U.K.
September 1, 2011 - January 1, 2013
HSK 5 in Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - January 20, 2026
2 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - January 1, 2011
NONC level 2 Dressmaking at South Eastern Region College, N. Ireland
September 1, 2011 - September 1, 2012
A Levels (Applied Art, History, Theatre Studies, English; As Level: Business) at Regent House Grammar School, N. Ireland
August 31, 2011 - July 31, 2013
Master's Degree in Translation Studies (Chinese/English) at Open University, U.K
January 1, 2021 - December 31, 2023
Associate Bachelor's Degree Textile, Art, Design & Fashion at University of Ulster, U.K
September 1, 2011 - September 1, 2013
HSK 5 Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - March 18, 2026
2 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - September 1, 2011
A Levels: Applied Art, History, Theatre Studies; English at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026
As Level: Business at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026
NONC Level 2 Dressmaking at South Eastern Region College, N. Ireland
January 11, 2030 - March 18, 2026
Masters Degree at Open University, U.K
January 1, 2021 - December 31, 2023
Bachelor's Degree - Textile, Art, Design & Fashion at University of Ulster, U.K
September 1, 2011 - January 1, 2013
HSK 5 Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - March 18, 2026
2 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - January 1, 2011
NONC Level 2 Dressmaking at South Eastern Region College, N. Ireland
January 11, 2030 - March 18, 2026
A Levels: Applied Art, History, Theatre Studies; As Level: Business at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026

Qualifications

HSK Level 5 Mandarin Chinese
January 11, 2030 - December 16, 2025
A Levels: Business Administration
January 11, 2030 - December 16, 2025
HSK 5 in Mandarin Chinese
January 11, 2030 - January 20, 2026
BACHELOR'S DEGREE
January 20, 2011 - January 20, 2014
fashion, art, design and textiles
HSK 5 Mandarin Chinese
January 11, 2030 - March 18, 2026
NONC Level 2 Dressmaking
January 11, 2030 - March 18, 2026
A Levels (Applied Art, History, Theatre Studies) and English
January 11, 2030 - March 18, 2026
AS Level: Business
January 11, 2030 - March 18, 2026
HSK 5 Mandarin Chinese
January 11, 2030 - March 18, 2026

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Education, Consumer Goods, Other
    OUTDOOR SPORTSWEAR MENS
    south american brand ALPES
    EVERLAST SPORTS
    fashion design project for sportswear, Everlast. print design and product design for sports bra and leggings sets