Available to hire
Fashion designer with 13+ years of experience in China and Europe in design and development in the fashion apparel industry — from inception through to production including construction, materials, costing, manufacturing and quality.
Specializing in Sportswear and Fashion design across men’s and women’s markets acting in roles as designer, team leader, manager and buyer with merchandising and spurcing responisibilies. I have Deep expertise in trend forecasting, concept development, and end-to-end product creation — from sketch to shelf, (mood boards, sketches, technical drawing, fabrics and trims to overseeing product development and creation).
I am skilled in Fast Fashion and active Performance wear (gym, casual and outdoor sports), blending functionality with style for international and Asian markets. Native English speaker fluent in Chinese and basic Spanish with a strong network across China, Europe, and the U.S. working on projects from well known brands such as Fila, Hunter, Spaliding, Primark, Bvlvargi as well as licensed brands such as Disney,W.Smiley, Nickelodeon, Ed hardy for fast fashion (apparel, underwear and swimwear, pjs and bags) as well as athleisure and outdoor sportswear for men and women.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Spanish; Castilian
Intermediate
Work Experience
Senior Designer & Buyer – Sportswear (Activewear & Outdoors) at CENCOSUD
January 1, 2023 - PresentDesign and development of womenswear and accessories, with buying, sourcing and trend analysis responsibilities. Led mood boards, color direction, fabric and trim selection, and coordinated Lookbook shoots. Managed relationships with suppliers in China and Korea and collaborated with cross-functional teams to deliver fast, market-relevant sportswear collections.
Senior Designer & Buyer at ERAL NORTH
January 1, 2017 - January 1, 2023Fashion, Accessories & Graphics Designer with buyer, sourcing and visual merchandising responsibilities. Led trend research, development of licensed and non-licensed ranges, and coordination of factory visits and production. Directed mood boards, color themes, and seasonal product decisions for Greater China market.
Designer at ACCESSORY DESIGNZ
January 1, 2016 - January 1, 2017High-end fashion accessory design and production, trend forecasting, design and styling for AW16/17 and SS17 collections, including collaborations with Swarovski crystals and BVLVARGI. Supported with trend research and product styling.
Designer at I AM CLOTHING
January 1, 2015 - January 1, 2017Freelance development research for material trends (SS18) and graphic design patterns; 3D print patterns for knit fabrics; contributed to material printing and manufacturing development for new products.
Designer at Corion China
January 1, 2018 - January 1, 2019Freelance graphic and sportswear design; pattern creation for women’s sportswear; production planning, marketing, and sales support for China and Europe markets.
Designer at Everlast & FILA
January 1, 2019 - January 1, 2021Sourcing, design and development of sportswear and accessories for international markets; trend forecasting and product briefs; liaised with suppliers in China and abroad to ensure quality and on-time delivery.
Senior Designer & Buyer - Sportswear (Activewear & Outdoors) at CENCOSUD
January 1, 2023 - PresentLed trend forecasting, fabric sourcing, and product development for sportswear and bags; managed tech packs, size specs, and fittings for production; collaborated with head office designers and factory vendors in China, Spain, and London; launched 'Blade,' a mini sports brand for socks and caps, leveraging AI-assisted design (Midjourney) for prints and graphics; expanded responsibilities to accessories and licensed partnerships.
Design Director / Product Design & Development Manager (Sports, Fashion, Accessories, Bags) at Creative Leopards
January 1, 2020 - PresentLed design and development across sports, fashion, and accessories for international clients in China and abroad; directed sourcing, trend forecasting, and fashion trade reporting; partnered with brands such as Spalding, Alpes, JJO, Foster, Everlast, Fila, Disney, Barbie; owned end-to-end product creation from mood boards to color and fabric selection, pattern making, and tech packs.
Designer / Sourcing / Buyer at ACCESSORY DESIGNZ
January 1, 2016 - January 1, 2017Design and development of women’s fashion and accessories; buying, sourcing (China and Korea), mood boards, Lookbooks, and marketing; led trend research and development, and managed PLM-based workflows for collections.
Designer at NICOLE ZHANG
January 1, 2015 - January 1, 2016Designer for Shanghai-based brand; contributed to apparel and accessory design during 2015–2016 with cross-functional development and production follow-through.
Jr. Designer / Bridal & Accessories at PEONY RICE
January 1, 2014 - January 1, 2015Bespoke bridal and formalwear design; accessory development with embellishment and beading; contributed to red-carpet designs and custom tailoring.
Jr. Designer / Bridal & Accessories at SHAUNA FAY
January 1, 2013 - January 1, 2014Bespoke bridal design and production; worked on dresses and accessories for high-end markets in the U.K. and Ireland.
Senior Designer & Buyer at CENCOSUD
January 1, 2023 - PresentConducted in-depth trend research, including visiting and reporting on international trade shows, gathering insights on fashion trends and sportswear innovations to inform seasonal designs. Managed buying visits and store visits in China, Spain and London. Created innovative, functional sportswear and bags using advanced fabrics, trims and accessories, focusing on technical attributes like moisture-wicking, water-resistance, 4-way stretch, and breathability. Led end-to-end product development from concept to production, collaborating with international teams and factory vendors to ensure timely releases. Launched brand initiatives and expanded licensed collaborations.
Design Director / Product Design & Development Manager at Creative Leopards
January 1, 2020 - PresentDirected sports, fashion and accessory design and development for clients across domestic and international markets. Responsible for sourcing materials and components, trend forecasting, and producing fashion trade reports in English and Chinese. Created and developed products and collections in line with client needs for both sportswear and bags, working with brands such as Spalding, Alpes, JJO, Foster, Everlast, Fila, Disney, Barbie.
Designer / Buyer at ACCESSORY DESIGNZ
January 1, 2016 - December 31, 2017Fashion and accessories designer with buying and sourcing responsibilities. Developed and managed trend research, mood boards, colour stories, and product development from concept to production, including presence in marketing and lookbook shoots. Built a personal collection and contributed to campaigns and fashion weeks.
Fashion PR & Styling at CMPR
January 1, 2013 - December 31, 2013Fashion PR and styling for Belfast Fashion Week, including promotion and styling duties to support events.
Stylist / Designer at SUGUANGYU
January 1, 2014 - December 31, 2014Fashion styling at Shanghai Fashion Week AW2014. Design, sourcing and marketing for high-fashion T-shirts and accessories.
Development / Production at Adinath Clothing / Factory
January 1, 2017 - December 31, 2017Development research for material trends (SS18) and graphic/3D print design for jersey fabrics; collaborated with factories to translate concepts into production-ready pieces.
Designer / Merchandiser / Product Developer at Corion China
January 1, 2018 - December 31, 2019Designer, merchandiser and product developer for mens sportswear; led limited-edition collections inspired by traditional Chinese culture. Collaborated across teams for product development and market insights.
Designer / Buyer at Su Bag U.K
January 1, 2019 - December 31, 2019Indie vegan-eco sustainable bag brand; design, production and marketing responsibilities, shipping across Europe.
Styling Assistant at MODERN LADY
January 1, 2015 - December 31, 2016Styling assistant for fashion magazine, Shanghai; supported trend research, photoshoots, and lookbook styling.
Designer / Accessories at MRKT
January 1, 2015 - December 31, 2015Designer with buying and sourcing responsibilities for bridal, formalwear and partywear; in-store collections and trend reporting.
Junior Designer at PEONY RICE
January 1, 2014 - December 31, 2015Bridal design and bespoke wedding dress development; embellishment and beading techniques for formalwear.
Bridal Designer / Maker at SHAUNA FAY
January 1, 2013 - December 31, 2014Bespoke wedding dress designer and maker with focus on couture embellishment and custom tailoring.
Junior Designer at LIZZIE AGNEW
January 1, 2013 - December 31, 2013Bridal design junior designer and maker, contributing to bespoke and ready-to-wear bridal collections.
Senior Designer, Manager & Buyer: Sportswear (Activewear & Outdoors) at Various brands (Spalding, Alpes, Aussie, Urb, Hunter)
January 1, 2023 - PresentLed design and development of high-performance sportswear collections; steer trend forecasting, fabric sourcing, and product innovation; managed color, graphics, materials and trims to deliver fast, market-relevant product.
Fashion PR / Fashion Promotion & Styling at CMPR Belfast (Belfast Fashion Week)
January 1, 2013 - December 31, 2013Fashion PR and styling for Belfast Fashion Week, coordinating promotions and media coverage.
Fashion Stylist / Sourcing & Marketing at SUGUANGYU
January 1, 2014 - December 31, 2014Fashion styling for Shanghai Fashion Week AW2014; involved in design, sourcing and marketing activities.
Designer / Merchandiser at MRKT
January 1, 2015 - December 31, 2015Designer Accessories with buying, sourcing and trend research responsibilities for bridal and partywear segments.
Junior Designer at SHAUNA FAY
January 1, 2013 - January 1, 2014Bespoke bridal design and manufacturing; couture-level construction and detailing.
Education
Masters Degree in Translation Studies (Chinese/English) at Open University, U.K.
January 1, 2021 - January 1, 2023Associate Bachelor’s Degree Textile, Art, Design & Fashion at University of Ulster, U.K.
September 1, 2011 - January 1, 2013HSK 5 in Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - January 20, 20262 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - January 1, 2011NONC level 2 Dressmaking at South Eastern Region College, N. Ireland
September 1, 2011 - September 1, 2012A Levels (Applied Art, History, Theatre Studies, English; As Level: Business) at Regent House Grammar School, N. Ireland
August 31, 2011 - July 31, 2013Master's Degree in Translation Studies (Chinese/English) at Open University, U.K
January 1, 2021 - December 31, 2023Associate Bachelor's Degree Textile, Art, Design & Fashion at University of Ulster, U.K
September 1, 2011 - September 1, 2013HSK 5 Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - March 18, 20262 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - September 1, 2011A Levels: Applied Art, History, Theatre Studies; English at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026As Level: Business at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026NONC Level 2 Dressmaking at South Eastern Region College, N. Ireland
January 11, 2030 - March 18, 2026Masters Degree at Open University, U.K
January 1, 2021 - December 31, 2023Bachelor's Degree - Textile, Art, Design & Fashion at University of Ulster, U.K
September 1, 2011 - January 1, 2013HSK 5 Mandarin Chinese at Donghua University, Shanghai, China
January 11, 2030 - March 18, 20262 A Levels in Business Administration at South Eastern Region College, N. Ireland
September 1, 2009 - January 1, 2011NONC Level 2 Dressmaking at South Eastern Region College, N. Ireland
January 11, 2030 - March 18, 2026A Levels: Applied Art, History, Theatre Studies; As Level: Business at Regent House Grammar School, N. Ireland
January 11, 2030 - March 18, 2026Qualifications
HSK Level 5 Mandarin Chinese
January 11, 2030 - December 16, 2025A Levels: Business Administration
January 11, 2030 - December 16, 2025HSK 5 in Mandarin Chinese
January 11, 2030 - January 20, 2026BACHELOR'S DEGREE
January 20, 2011 - January 20, 2014fashion, art, design and textiles
HSK 5 Mandarin Chinese
January 11, 2030 - March 18, 2026NONC Level 2 Dressmaking
January 11, 2030 - March 18, 2026A Levels (Applied Art, History, Theatre Studies) and English
January 11, 2030 - March 18, 2026AS Level: Business
January 11, 2030 - March 18, 2026HSK 5 Mandarin Chinese
January 11, 2030 - March 18, 2026Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Education, Consumer Goods, Other
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