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Creator and influencer marketing practitioner with experience on both sides of the partnership. Run my own brand (@billy_heartnose: 66,000+ followers, 16M+ views, 14% Instagram engagement, media on CNN, BBC, Fox News and NY Post). Previously managed large scale outreach and ambassador programmes across 100+ nationalities at Prodigy Finance and 17 UNDP country offices. Strong at identifying the right partners, building genuine relationships, negotiating collaborations and tracking campaign performance…Creator and influencer marketing practitioner with experience on both sides of the partnership. Run my own brand (@billy_heartnose: 66,000+ followers, 16M+ views, 14% Instagram engagement, media on CNN, BBC, Fox News and NY Post). Previously managed large scale outreach and ambassador programmes across 100+ nationalities at Prodigy Finance and 17 UNDP country offices. Strong at identifying the right partners, building genuine relationships, negotiating collaborations and tracking campaign performance

Linka Lin

Influencer Marketing Manager, Community Manager, Content Creator, +3

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Creator and influencer marketing practitioner with experience on both sides of the partnership. Run my own brand (@billy_heartnose: 66,000+ followers, 16M+ views, 14% Instagram engagement, media on CNN, BBC, Fox News and NY Post). Previously managed large scale outreach and ambassador programmes across 100+ nationalities at Prodigy Finance and 17 UNDP country offices. Strong at identifying the right partners, building genuine relationships, negotiating collaborations and tracking campaign performance…Creator and influencer marketing practitioner with experience on both sides of the partnership. Run my own brand (@billy_heartnose: 66,000+ followers, 16M+ views, 14% Instagram engagement, media on CNN, BBC, Fox News and NY Post). Previously managed large scale outreach and ambassador programmes across 100+ nationalities at Prodigy Finance and 17 UNDP country offices. Strong at identifying the right partners, building genuine relationships, negotiating collaborations and tracking campaign performance

Available to hire

Creator and influencer marketing practitioner with experience on both sides of the partnership. Run my own brand
(@billy_heartnose: 66,000+ followers, 16M+ views, 14% Instagram engagement, media on CNN, BBC, Fox News and
NY Post). Previously managed large scale outreach and ambassador programmes across 100+ nationalities at Prodigy
Finance and 17 UNDP country offices. Strong at identifying the right partners, building genuine relationships,
negotiating collaborations and tracking campaign performance

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Founder and Creator Manager at Independent Creator Brand (@billy_heartnose)

February 1, 2026 - Present

Built a global audience across Instagram, TikTok, YouTube and Facebook to 66,000+ followers and 16M+ views through organic content strategy. Achieved 14% Instagram engagement. Earned media coverage on CNN, BBC, Fox News, NY Post and Channel 5. Manage influencer/brand partnerships end-to-end: identify aligned brands, pitch collaborations, agree terms, deliver content and report on performance. Own content calendar, audience insight analytics, community moderation, and campaign reporting across platforms.

Project Manager at Employability Programme (EU PEACEPLUS), Business in the Community NI and Belfast City Council

August 1, 2025 - Present

Manage partnerships with 30+ employer partners for a cross-community employability programme. Own stakeholder outreach, engagement tracking and partner communications. Led the Age Positive Project research: ran focus groups with employers (including Translink, NI Housing Executive, Belfast Harbour, Ulster University, NIE Network), produced toolkits and recruitment materials adopted by partner organisations. Designed and delivered workshops with corporate HR leaders on inclusive workforce practice covering refugees, asylum seekers, people with convictions and older workers.

Programme Consultant at Youth and Innovation Initiatives, United Nations Development Programme (UNDP)

July 1, 2024 - July 1, 2025

Designed community engagement strategy, learner journey and M&E framework for a new regional initiative. Produced briefing papers and toolkits for UNDP country offices.

Community Development Team Lead at Prodigy Finance

April 1, 2023 - June 30, 2024

Led influencer and ambassador outreach across 100+ nationalities. Identified and recruited student ambassadors, negotiated partnership terms and tracked campaign performance. Drove 125% engagement uplift and approximately $800K in attributable loan applications through redesigned outreach strategy and content partnerships. Reported campaign performance using engagement metrics and conversion data. Built standard outreach templates and onboarding flows.

Project Coordinator at Youth Co:Lab and Movers Programme, United Nations Development Programme (UNDP)

September 1, 2016 - March 31, 2023

Co-led the Movers community (UNDP, Microsoft, YECAP), engaging 200,000+ young people across Asia Pacific. Identified, onboarded and managed relationships with youth influencers and content creators across 17 countries. Community remains active daily. Managed Citi Foundation grant cycle as anchor funder: due diligence, compliance, and quarterly/annual impact reporting. Designed and delivered 100+ community events (summits, hackathons, webinars) involving speaker outreach, partner coordination and audience engagement tracking.