Keehan Hancock

Oversaw a full-year marketing budget allocation of over £2 million, led a team of four paid media executives, and played a crucial role in strategic planning. Focused on aligning personal and team goals with a results-driven mindset contributing to marketing initiatives' success. Responsibilities extended to mentoring eight team members and capturing new market segments. Worked on Above The Line (ATL) marketing opportunities such as podcasts, out-of-home advertising, and strategic partnerships, leading to successful brand advocate contracts and participation in graduate assessment days.

Since March 2023, I transitioned to freelance career managing performance marketing services. I have collaborated with a wide range of clients from small enterprises to medium-sized businesses across multiple sectors. Responsibilities include account audits, budget forecasting, implementing best practices, and providing strategic advice. I consistently deliver exceptional service and frequently exceed agreed expectations within specified timeframes.

Supervised PPC and Paid Social channels managing a monthly budget exceeding £200k. Collaborated closely with the broader marketing team to achieve campaign and business objectives focused on revenue and customer participation within a COS target. Played a pivotal role in senior-level reporting and delivering paid media strategies aligned with brand and marketing objectives. Managed a team of three Paid Media Executives and consistently achieved ambitious sales targets through peak sales periods such as Black Friday and Cyber Monday.