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Creative, experienced digital and performance marketing strategist with 12 years across brand, media, UX design, creative, and e-commerce. Leads growth through hands-on website building, e-commerce optimisation, and marketing execution focused on human-centred outcomes. Has directed brand and performance strategy for major clients (e.g., Woolworths Group, United Airlines, Shark Ninja, Mastercard) and supports new business pitching. Currently consults on website and e-commerce builds, content strategy, and ongoing execution across AU and US markets.…Creative, experienced digital and performance marketing strategist with 12 years across brand, media, UX design, creative, and e-commerce. Leads growth through hands-on website building, e-commerce optimisation, and marketing execution focused on human-centred outcomes. Has directed brand and performance strategy for major clients (e.g., Woolworths Group, United Airlines, Shark Ninja, Mastercard) and supports new business pitching. Currently consults on website and e-commerce builds, content strategy, and ongoing execution across AU and US markets.

Keen en Leeh O Edem Aker

Brand Strategist, Marketing Strategist, Content Strategist, +5

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Creative, experienced digital and performance marketing strategist with 12 years across brand, media, UX design, creative, and e-commerce. Leads growth through hands-on website building, e-commerce optimisation, and marketing execution focused on human-centred outcomes. Has directed brand and performance strategy for major clients (e.g., Woolworths Group, United Airlines, Shark Ninja, Mastercard) and supports new business pitching. Currently consults on website and e-commerce builds, content strategy, and ongoing execution across AU and US markets.…Creative, experienced digital and performance marketing strategist with 12 years across brand, media, UX design, creative, and e-commerce. Leads growth through hands-on website building, e-commerce optimisation, and marketing execution focused on human-centred outcomes. Has directed brand and performance strategy for major clients (e.g., Woolworths Group, United Airlines, Shark Ninja, Mastercard) and supports new business pitching. Currently consults on website and e-commerce builds, content strategy, and ongoing execution across AU and US markets.

Available to hire

Creative, experienced digital and performance marketing strategist with 12 years across brand, media, UX design, creative, and e-commerce. Leads growth through hands-on website building, e-commerce optimisation, and marketing execution focused on human-centred outcomes.

Has directed brand and performance strategy for major clients (e.g., Woolworths Group, United Airlines, Shark Ninja, Mastercard) and supports new business pitching. Currently consults on website and e-commerce builds, content strategy, and ongoing execution across AU and US markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing & E-commerce Consultant

October 1, 2025 - Present

Consulting in website and eCommerce builds, marketing and content strategy, and execution. Most recent client: Kooringal, where strategy and delivery included Shopify builds, content frameworks, EDM copywriting, and ongoing marketing execution across Australia and US markets.

Strategy Director at Carat

June 1, 2023 - October 1, 2025

Led brand and performance strategy for clients including Woolworths Group, United Airlines, Shark Ninja, and Mastercard. Collaborated with creative partners to develop big ideas connecting across channels and applied strategic thinking to solve complex brand challenges. Supported the New Business team with pitch strategies and responses.

Strategy Director at Carat (Media Planning)

October 1, 2021 - December 31, 2022

Oversaw media strategy and planning for Nike in EMEA. Worked closely with Nike’s marketing team to develop impactful brand-building and performance campaigns.

Strategy Director at Carat (Media Planning)

November 1, 2018 - October 1, 2021

Media and go-to-market strategy role for EA Games in APAC. Delivered integrated brand and performance campaigns to drive acquisition and maximise ROI, coordinating with internal teams to align brand-building with measurable outcomes.

Strategy & Planning Director at Mindshare

November 1, 2018 - October 1, 2021

Led media and go-to-market strategy for clients across tech, sport, and energy, combining brand and performance to drive acquisition and ROI. Served as media strategy and planning lead, working closely with marketing teams to develop brand-building and performance campaigns.

Account Manager at Mindshare

May 1, 2016 - January 31, 2018

Managed key accounts including BP, A2 Milk, Nike, supporting media strategy and lead planning across digital, out-of-home, and TV.

Senior Executive (Account/Media) at Mindshare

April 1, 2015 - March 31, 2016

Managed Microsoft and Shop Direct accounts, driving e-commerce growth by optimising paid social and programmatic campaigns using data and analytics to maximise ROI across large budgets.

Account Executive / Account Management (implied) at OMD Auckland

April 1, 2015 - March 1, 2016

Began media career at OMD Auckland, executing performance media for clients including Frucor, Roadshow Films, and Kathmandu. Worked on performance-focused media delivery.

Senior Executive at Mindshare

April 1, 2015 - March 31, 2016

Managed key accounts including BP, A2 Milk, Nike; supported media strategy and lead planning across digital, out-of-home, and TV.

Account Executive at OMD Auckland

May 1, 2013 - March 31, 2015

Began media career executing performance media for clients such as Frucor, Roadshow Films, and Kathmandu.