Next availability:
October 5, 2026
I’m a data-driven digital marketing leader with 11+ years of experience across SEO, paid media, analytics, CRO, and growth strategy. I’ve led marketing programs for hundreds of businesses, managed 50+ client accounts, and helped companies turn digital marketing into measurable revenue. I specialize in building practical, performance-focused strategies that drive traffic, conversions, and sustainable growth.
Skills
Language
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Director of SEO at PufCreativ
April 1, 2024 - October 31, 2025● Built and executed comprehensive strategies for 12 direct reports, and owned the delegation of day-to-day management in over 65 accounts
● Led and assisted in upwards of 30 site migrations, ensuring SEO best practices through the migration process to keep earned site authority, backlinks, and traffic intact to not only maintain but grow online presence
● Spearheaded local SEO initiatives for over 150 locations through GMB, optimizing client sites for multi-location visibility in compliance with cannabis marketing regulations
● Drove Technical Audits and Technical improvements centered around SEO, monthly for 45+ clients and offering support for 65+ accounts
Growth Marketing Consultant at Freelance
November 1, 2022 - Present● Transformed paid media strategy for a hospitality client, driving revenue 600% above full-year projections with five months remaining in the year
● Scaled paid media investment 3× while sustaining an ~53x ROAS through strategic channel optimization and performance management
● Led the transition of over 55 clients in the Financial and Health & Wellness Industries off Universal Analytics to Google Analytics 4, building over 150 fully custom reports based on ROI, ROAS, and User Premium for all channels
● Gained huge organic traffic wins, increasing client traffic through the Organic channel by an average of 230%
● Responsible for Paid Acquisition at Provisions Group, increasing overall conversions by nearly 1100% over 5 months - generating a 31x ROAS at an average budget of $25K/month
Digital Experience Manager at PPLSI
March 1, 2021 - September 30, 2022● Grew units sold by 350% in the first 3 months, followed by another 180% to finish 2021
● Crafted full-funnel experiences using A/B methods to 6x conversion within the first 9 months
● Built User Premium data modeling to challenge traditional ROI reporting, leading to actionable improvements via channel and campaign
● Navigated the Digital Experience Teams’ agile workflow process through JIRA and Trello, improving ticket completion rate by 87%
● Led the team to increase the number of web pages on the site by 600% in three quarters for both languages
● Identified and pushed the A/B test responsible for decreasing the cart abandonment rate by ~29%
Growth Marketing Manager at Bluebird Botanicals
January 1, 2019 - January 29, 2021● Operated the Organic, Paid, Affiliate, and Referral Channels; generated ~65% of the Yearly Revenue and achieved ~230% Growth YoY
● Steered 3rd-Party Programmatic and Digital Ad Buying relationships, taking four monthly reports, maintaining a 5x ROAS
● Spearheaded Internal Google & Gemini PPC efforts, consistently generating an 8x ROI
● Hired and managed an internal web development team and third-party agencies for multiple projects across brands, drove two weekly meetings, and set the agenda for 15 team members
● Optimized Digital workflow across Channels on Shopify to increase conversion by ~20%
Education
Bachelors of Arts at Washington and Jefferson College
August 1, 2012 - June 26, 2015Qualifications
Industry Experience
Consumer Goods, Software & Internet, Professional Services, Real Estate & Construction
Skills
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