Available to hire
I am a passionate marketer with a focus on brand and digital strategies aimed at enhancing customer engagement and driving growth. My journey has been fueled by my commitment to helping businesses expand their digital footprint, particularly in the competitive landscape of the streaming industry. With a background in communication and technology, I bring a unique blend of creativity and analytical skills to the table.
Work Experience
Paid Media Associate at Disney Streaming
January 1, 2023 - PresentImplements paid media strategies aimed to drive subscriber acquisition, conversion & efficiency across Search and Programmatic channels. Utilizes performance forecasting, data trends, and real-time data analysis to optimize campaigns.
Brand Marketing Analyst at Disney Streaming
January 1, 2021 - January 1, 2023Worked on managing digital media buys that supported growing Disney titles. Assisted in executing media strategies to drive subscriber acquisition, while analyzing performance metrics and providing actionable insights.
Lead Performance Specialist at Gray Television Inc.
January 1, 2020 - January 1, 2021Led and trained team members to traffic digital ad campaigns, managed client relationships, and provided data-driven recommendations across various platforms.
Digital Performance Specialist at Gray Television
January 1, 2019 - January 1, 2020Trafficked and optimized social advertising campaigns, focusing on video, email, and search marketing strategies.
Social Media Manager at PEACHCenter of Gaffney
January 1, 2017 - January 1, 2018Developed social media strategies to increase followability and lead generation, enhancing engagement by over 200%.
Education
BA in Communications at The Ohio State University
January 1, 2015 - January 1, 2019Qualifications
Google DV360
January 1, 2022 - June 9, 2026Google Analytics - Advanced Certification
January 1, 2021 - June 9, 2026Industry Experience
Media & Entertainment
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