Hi, I’m Keisha. I’m a copywriter with a Bachelor’s degree in English Literature and a passion for crafting personalized, high-impact content that resonates with audiences.\n\nI specialize in CRM marketing, campaign copywriting, and audience engagement across push notifications, email, and social media, aligning messaging with brand stories to boost engagement, conversions, and customer loyalty.

Keisha Khairunnisa Soraya Kirana

Hi, I’m Keisha. I’m a copywriter with a Bachelor’s degree in English Literature and a passion for crafting personalized, high-impact content that resonates with audiences.\n\nI specialize in CRM marketing, campaign copywriting, and audience engagement across push notifications, email, and social media, aligning messaging with brand stories to boost engagement, conversions, and customer loyalty.

Available to hire

Hi, I’m Keisha. I’m a copywriter with a Bachelor’s degree in English Literature and a passion for crafting personalized, high-impact content that resonates with audiences.\n\nI specialize in CRM marketing, campaign copywriting, and audience engagement across push notifications, email, and social media, aligning messaging with brand stories to boost engagement, conversions, and customer loyalty.

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Language

English
Fluent

Work Experience

CRM Specialist at Bluebird Group
January 1, 2025 - November 12, 2025
Create and delivering personalized marketing copy for push notifications, in-app messages, and emails. Scheduling promo campaigns to align with optimal timing and target audiences. Managed promo codes and uploaded campaigns in MyBluebird App using CleverTap CRM tools. Monitor and analyze campaign performance to refine messaging strategies and enhance user experience through targeted content personalization.
Information and Communication division member at Himpunan Mahasiswa Sastra Inggris UIN Malang
December 31, 2023 - December 31, 2023
Managed official Instagram account @hmpssasinguinmalang with consistent posting, appealing visuals, and brand alignment. Wrote engaging captions to boost interaction and online presence. Developed creative content ideas for campaigns, events, and interactive posts. Collaborated with team to ensure clear, cohesive communication across channels.
Intern, Content Writer at Lembaga Penyiaran Radio Republik Indonesia (PRO 3)
September 30, 2023 - September 30, 2023
Create news reports that are broadcast on the radio program. Interact with radio listeners through telephone lines and social media. Collaborate with radio staff, field reporters, and radio producers.
Intern, Report Writer at The House of Representatives, DPR RI
July 31, 2023 - July 31, 2023
Taking notes on activity reports that take place in open meetings of parliament. Conducted and transcribed interviews with members of parliament to support internal communications and reporting. Developed formal written summaries suitable for internal stakeholders to demonstrate precision writing skills.

Education

Bachelor of English Literature at Universitas Islam Negeri Maulana Malik Ibrahim Malang
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education