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I’m a creative brand & campaign specialist with a long-running practice spanning brand consultancy, creative direction, graphic design, illustration, copywriting, and moving image work. I enjoy working at strategic, generative, or implementation levels—either leading from the front or flying solo. I’ve supported clients across corporate, design and marketing, book publishing, and NFP sectors, delivering brand frameworks, guidelines, campaign toolkits, and story-led content from concept through production—backed by strong studio craft and practical delivery experience.…I’m a creative brand & campaign specialist with a long-running practice spanning brand consultancy, creative direction, graphic design, illustration, copywriting, and moving image work. I enjoy working at strategic, generative, or implementation levels—either leading from the front or flying solo. I’ve supported clients across corporate, design and marketing, book publishing, and NFP sectors, delivering brand frameworks, guidelines, campaign toolkits, and story-led content from concept through production—backed by strong studio craft and practical delivery experience.

Keith Hagan

Pro

Brand Designer, Illustrator, Creative Director, +3

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I’m a creative brand & campaign specialist with a long-running practice spanning brand consultancy, creative direction, graphic design, illustration, copywriting, and moving image work. I enjoy working at strategic, generative, or implementation levels—either leading from the front or flying solo. I’ve supported clients across corporate, design and marketing, book publishing, and NFP sectors, delivering brand frameworks, guidelines, campaign toolkits, and story-led content from concept through production—backed by strong studio craft and practical delivery experience.…I’m a creative brand & campaign specialist with a long-running practice spanning brand consultancy, creative direction, graphic design, illustration, copywriting, and moving image work. I enjoy working at strategic, generative, or implementation levels—either leading from the front or flying solo. I’ve supported clients across corporate, design and marketing, book publishing, and NFP sectors, delivering brand frameworks, guidelines, campaign toolkits, and story-led content from concept through production—backed by strong studio craft and practical delivery experience.

Available to hire

London, United Kingdom

I’m a creative brand & campaign specialist with a long-running practice spanning brand consultancy, creative direction, graphic design, illustration, copywriting, and moving image work. I enjoy working at strategic, generative, or implementation levels—either leading from the front or flying solo.

I’ve supported clients across corporate, design and marketing, book publishing, and NFP sectors, delivering brand frameworks, guidelines, campaign toolkits, and story-led content from concept through production—backed by strong studio craft and practical delivery experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Brand & Campaign Specialist at Keith Hagan Design / Glyph Studio

October 1, 2012 - Present

Creative studio specialising in brand consultancy, creative direction, graphic design & art direction, illustration, copywriting and moving image work for corporate, design and marketing, book publishing and NFP clients. Recent work includes brand creation and development for Lexilume, brand audit/refresh and guidelines for Guy’s & St Thomas’ Trust, brand framework principles for QSuper (Australia) across photography/illustration/moving image/interiors, animated film production for Oxfam’s “Are You Warm?” campaign, social prescribing campaign production for London Arts & Health / GLA, illustration across multiple Dorling Kindersley publications, design/ideation for Action Against Hunger initiatives, and brand development for Australian Retirement Trust including bespoke branded image libraries.

Creative Lead at Greenwich Design

January 1, 2004 - September 30, 2012

Brand strategy, creative and art direction, graphic design, copywriting and illustration for B2B and B2C accounts including Dorling Kindersley, Shell (brands, aviation and marine), Pennzoil, Cypressa Foods, Marks & Spencer, Canary Wharf Group, PwC, Edwards Vacuum, Garrods of London and other consumer, technology and industrial clients. Delivered brand and campaign creative, produced copy and artwork, and supported implementation with templates and team/commissioning workflows, including commissioning suppliers such as photographers and illustrators.