I’m a Kuala Lumpur–based creative director and illustrator with more than two decades of experience connecting brands with people through culturally relevant, purposeful ideas. My background spans integrated campaigns, brand development, art direction, advertising, visual communication, photography, and illustration across both traditional and digital platforms. I bring a photographer’s eye, a designer’s mind, and a director’s instinct to every project. I enjoy developing clear, distinctive concepts, collaborating closely with clients and creative teams, and leading work from the first idea through to a polished final execution.…

Keith Yok

I’m a Kuala Lumpur–based creative director and illustrator with more than two decades of experience connecting brands with people through culturally relevant, purposeful ideas. My background spans integrated campaigns, brand development, art direction, advertising, visual communication, photography, and illustration across both traditional and digital platforms. I bring a photographer’s eye, a designer’s mind, and a director’s instinct to every project. I enjoy developing clear, distinctive concepts, collaborating closely with clients and creative teams, and leading work from the first idea through to a polished final execution.…

Available to hire

I’m a Kuala Lumpur–based creative director and illustrator with more than two decades of experience connecting brands with people through culturally relevant, purposeful ideas. My background spans integrated campaigns, brand development, art direction, advertising, visual communication, photography, and illustration across both traditional and digital platforms.

I bring a photographer’s eye, a designer’s mind, and a director’s instinct to every project. I enjoy developing clear, distinctive concepts, collaborating closely with clients and creative teams, and leading work from the first idea through to a polished final execution.

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Language

English
Fluent
Malay
Fluent
Chinese
Fluent

Work Experience

Senior Creative Director at Outbox Advertising Sdn Bhd
January 1, 2019 - Present
Leads the creative department and oversees integrated campaigns, brand development, and creative strategy for local and regional clients in Kuala Lumpur.
Creative Director at In & On Activation Sdn Bhd
January 1, 2016 - July 1, 2019
Oversaw design teams and mentored junior designers to improve project outcomes. Developed marketing strategies that increased brand engagement and consumer loyalty across multiple platforms. Led creative projects from concept to execution, ensuring alignment with client objectives and brand vision. Created creative trailers and promotional content from concept to completion. Managed multiple projects simultaneously to meet deadlines and deliver within budget, and coordinated with clients, vendors, and suppliers. Prepared creative briefs, timelines, and copy direction for writers; directed photo shoots for print and digital media; established brand guidelines and style guides; and monitored project performance through feedback loops while staying current on industry trends.
Head of Creative at Laugh Advertising
June 1, 2011 - December 31, 2015
Led creative strategy and campaign development across ATL, BTL, roadshows, events, and online marketing. Ensured the team delivered the required quality and concept direction for clients. Collaborated cross-functionally to align on objectives and delivery timelines; directed photo shoots for print and digital; developed style guides and maintained brand consistency. Supported go-to-market and product launch planning, managed daily operations while keeping projects within timeline and budget, coordinated production elements with vendors, and implemented social media promotion strategies for campaigns.
Art Director at novafusion
August 1, 2008 - February 1, 2011
Created storyboards and produced above-the-line and below-the-line advertising materials including TVCs, billboards, press ads, branding, corporate identity, and annual reports. Developed design concepts with attention to typography, composition, layout, and color; ensured deliverables met creative direction and production requirements.
Senior Graphic Designer at M&C Saatchi
March 1, 2006 - August 1, 2008
Developed ATL and BTL advertising materials including storyboards, TV commercials, billboards, press ads, branding, and corporate identity. Applied typography, composition, layout, and color fundamentals; presented mockups to customers and collected feedback for revisions. Completed final project touches before rollout and collaborated with designers on print and digital graphics, including packaging and promotional materials, as well as original artwork for web and video projects.
Graphic Designer at tradeconcept sdn.bhd.
November 1, 2005 - March 1, 2006
Produced print and below-the-line design deliverables such as flyers, banners, bunting, postcards, and print/press ads, along with related promotional assets.
Graphic Designer at TrendMatrix Sdn Bhd
January 1, 2004 - January 1, 2005
Developed graphic design work during the early stage of his professional career.
Graphic Designer at Sign & Design Manchester Ltd
March 1, 2003 - June 1, 2004
Designed signage and printed menu film for illuminated light boxes. Also handled related print design tasks including leaflets/menu materials and name card design.
Graphic Designer at emotivadesign sdn.bhd
September 1, 2002 - February 1, 2003
Worked on print media design including name cards, logos, brochures, banners and bunting, magazine ads, corporate identity sets, and mascot design.

Education

SPM "O" Level (Arts) at Tsun Jin High School Malaysia
January 1, 1992 - December 12, 1997
Diploma Art/Design/Creative Multimedia (graphic design & illustration) at The one academy Malaysia
January 1, 1999 - August 12, 2001

Qualifications

Diploma
January 11, 1997 - August 12, 2001

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education, Other, Professional Services, Healthcare, Travel & Hospitality
    REVLON TOP SPEED - Last Minute Date

    Campaign Title: Last Minute Date

    Product: Revlon Top Speed Hair Color

    Target Audience:
    Modern, trend-conscious beauty lovers looking to cover grey hair with a luminous, premium finish.

    Visual & Mood Direction:
    Duration: 15–30 Seconds
    Tone: Relatable, frantic-to-flawless, fast-paced
    Music/Audio: Upbeat, ticking-clock acoustic beat or energetic pop transition track. Upbeat voiceover or fast text on screen.

    Core Message: Cover grey hair in 5 minutes.

    https://www.twine.net/signin

    Revlon Glimmer Lipstick Product Launch Video

    Campaign Title: Catch the Light

    Product: Revlon Glimmer Lipstick

    Target Audience: Modern, trend-conscious beauty lovers looking for vibrant color with a luminous, premium finish.

    Visual & Mood Direction:

    A high-energy, sleek 5-to-10-second commercial opening with extreme close-ups of the lipstick tube twisting up, highlighting the light-reflecting micro-glimmer particles in the bullet. Dynamic macro shots show smooth, buttery application on diverse skin tones, followed by dramatic lighting shifts that emphasize the high-shine reflective finish. Fast-paced, rhythmic music builds to a confident climax as the models step into the spotlight.

    Core Message: Bold color made brilliant. Revlon Glimmer Lipstick transforms every look with effortless radiance and long-lasting shine.

    https://www.twine.net/signin