Hi, I’m Kelly Barber, a senior creative with extensive experience leading brand identity, art direction, and design across print, digital, and experiential spaces. I specialise in turning brand strategy into visual systems and real-world assets, from websites and campaigns to display suites and sales tools. I thrive in collaborative environments, guiding teams and partners through concept to finished art with a focus on consistency, craft, and practical storytelling. I’m passionate about visuals that tell a story and elevate brand presence. Over the years I’ve worked with property developers, agencies, and independent brands to craft cohesive identities, compelling visuals, and market-ready materials that drive engagement and results.

Kelly Barber

Hi, I’m Kelly Barber, a senior creative with extensive experience leading brand identity, art direction, and design across print, digital, and experiential spaces. I specialise in turning brand strategy into visual systems and real-world assets, from websites and campaigns to display suites and sales tools. I thrive in collaborative environments, guiding teams and partners through concept to finished art with a focus on consistency, craft, and practical storytelling. I’m passionate about visuals that tell a story and elevate brand presence. Over the years I’ve worked with property developers, agencies, and independent brands to craft cohesive identities, compelling visuals, and market-ready materials that drive engagement and results.

Available to hire

Hi, I’m Kelly Barber, a senior creative with extensive experience leading brand identity, art direction, and design across print, digital, and experiential spaces. I specialise in turning brand strategy into visual systems and real-world assets, from websites and campaigns to display suites and sales tools. I thrive in collaborative environments, guiding teams and partners through concept to finished art with a focus on consistency, craft, and practical storytelling.

I’m passionate about visuals that tell a story and elevate brand presence. Over the years I’ve worked with property developers, agencies, and independent brands to craft cohesive identities, compelling visuals, and market-ready materials that drive engagement and results.

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Language

English
Fluent

Work Experience

Design and Art Direction at KBC Creative Consultant
January 1, 2025 - October 16, 2025
Clients: Oreana Property and Investments Piccolo House Max & You Property Select Advisory Simpson Construction
Senior Creative at One Fell Swoop
December 31, 2024 - December 31, 2024
Brand architecture, positioning and identity; Website, digital and social media; Art Direction of photographic shoots; Advertising; Brochureware and sales collateral; Display suite design assets and sales tools.
Senior Designer at Tomorrow Agency
December 31, 2023 - December 31, 2023
Pitch proposals; Brand positioning, identity and architecture; Digital design; Advertising; Brochureware and sales collateral; Display suite design and sales tools.
Design Director at Union Inc.
December 31, 2021 - December 31, 2021
Creative supervision of all creative output; Brand identity development; Presentation; Briefing of photographic and production suppliers; Digital advertising; Management of creative suppliers and production; Creation of brochures, flyers, outdoor, press, point-of-sale and signage; Art direction, styling, talent selection for shoots; Retouching.
Senior Designer at Metro Gallery
December 31, 2014 - December 31, 2014
Exhibition Design; Concept Development; Design Development & Refinement; Catalogue Design; Social content; Web design; Art Direction of Gallery photography and artwork; Press Campaign Advertising.
Art Director at George Patterson Bates
December 31, 2010 - December 31, 2010
Concept development; Layout design and rendering; Briefing visualiser; Pre-production; Supervision of stills photography; directing stylists and photographers; Briefing studio; overseeing finished art; Client presentations to Myer specialists and buyers required from thumbnails to finished art stage.
Senior Designer at Simonds Homes (In-house)
January 1, 2024 - Present
Concept Development; Design refinement and execution; Print - Annual Report, First Home Buyers Book update, Knock Down Rebuild Book update and all required internal collateral updates to ensure consistency of the New World Brand. Digital Advertising; Social Media content; Day-to-day studio requirements.
Senior Designer at Studio Brave / Property Select Advisory
January 1, 2024 - December 31, 2026
Contract work including brand inventory, presentation & eDMs; Studio-based design production; research documentation; studio work across various clients.
Senior Creative at One Fell Swoop
January 1, 2023 - January 1, 2024
Brand architecture, positioning and identity; Website, digital and social media; Art Direction of photographic shoots; Advertising; Brochureware and sales collateral; Display suite design assets and sales tools.
Senior Designer at Tomorrow Agency
January 1, 2021 - January 1, 2023
Pitch proposal; Brand positioning, identity and architecture; Digital design; Advertising; Brochureware and sales collateral; Display suite design and sales tools.
Design Director at Union Inc.
January 1, 2019 - January 1, 2021
Creative supervision of all creative output; Brand identity development; Presentation; Briefing of photographic and production suppliers; Digital advertising; Management of creative suppliers and production.
Senior Designer at Metro Gallery
January 1, 2010 - January 1, 2014
Exhibition Design; Concept Development; Design Development & Refinement; Catalogue Design; Social content; Web design; Art Direction of Gallery photography and artwork; Press Campaign Advertising.
Business Owner at Pop Photo
January 1, 2005 - January 1, 2010
Account Management; Image editing; Concept Development; Art Direction; Retouching; Design Development & Refinement; Finished Art; Presentation.
Art Director at George Patterson Bates
January 1, 2003 - January 1, 2005
Concept development; Layout design and rendering; Briefing visualiser; Pre-production; Supervision of stills photography; directing stylists and photographers; Briefing studio; overseeing finished art; Client presentations to Myer specialists and buyers required from thumbnails to finished art stage.
Senior Designer (Contract) at Simonds Homes
January 1, 2024 - January 1, 2026
Concept Development; Design refinement and execution; Print - Annual Report, First Home Buyers Book update, Knock Down Rebuild Book update and all required internal collateral updates to ensure consistency of the New World Brand. Digital Advertising; Social Media content; Day to day studio requirements.
Senior Designer (Contract) at Property Select Advisory
January 1, 2024 - January 1, 2026
Brand Inventory; Presentation & eDM
Senior Designer (Contract) at Studio Brave
January 1, 2024 - January 1, 2026
Brand Inventory; Research document; Studio work various
Designer
January 1, 2014 - January 1, 2019
Creation of brochures, flyers, outdoor, press, point-of-sale and signage; Art direction, styling, talent selection for shoots; Retouching
Business Owner at Pop Photo
January 1, 2010 - January 1, 2014
Account Management; Image editing; Concept Development; Art Direction; Retouching; Design Development & Refinement; Finished Art; Presentation
Art Director at George Patterson Bates
January 1, 2005 - January 1, 2010
Concept development; Layout design and rendering; Briefing visualiser; Pre-production; Supervision of stills photography; Directing stylists and photographers; Briefing studio; overseeing finished art; Client presentations to Myer specialists and buyers from thumbnails to finished art stage

Education

Film-making at CAE
January 11, 2030 - October 16, 2025
Design Masterclass at Shillington College
January 11, 2030 - October 16, 2025
AWARD School at News Limited
January 11, 2030 - October 16, 2025
Certificate of Professional Photography at ICPPC
January 11, 2030 - October 16, 2025
Certificate of Business and Marketing at ICPPC
January 11, 2030 - October 16, 2025
Certificate of Art and Design at The Melbourne School of Art
January 11, 2030 - October 16, 2025
Secondary School at Loreto Mandeville Hall
January 11, 2030 - October 16, 2025
Film-making at CAE
January 11, 2030 - January 25, 2026
Design Masterclass at Shillington College
January 11, 2030 - January 25, 2026
Award School at News Limited AWARD School
January 11, 2030 - January 25, 2026
Certificate of Professional Photography at ICPPC
January 11, 2030 - January 25, 2026
Certificate of Business and Marketing at ICPPC
January 11, 2030 - January 25, 2026
Certificate of Art and Design at The Melbourne School of Art
January 11, 2030 - January 25, 2026
Secondary School at Loreto Mandeville Hall
January 11, 2030 - January 25, 2026
Design Masterclass at Shillington College
January 11, 2030 - January 25, 2026
Certificate of Professional Photography at ICPPC
January 11, 2030 - January 25, 2026
Certificate of Business and Marketing at ICPPC
January 11, 2030 - January 25, 2026
Certificate of Art and Design at The Melbourne School of Art
January 11, 2030 - January 25, 2026
Secondary School at Loreto Mandeville Hall
January 11, 2030 - January 25, 2026

Qualifications

Film-making
January 11, 2030 - October 16, 2025
Certificate of Professional Photography
January 11, 2030 - October 16, 2025
Certificate of Business and Marketing
January 11, 2030 - October 16, 2025
Film-making
January 11, 2030 - October 29, 2025
Design Masterclass
January 11, 2030 - October 29, 2025
News Limited AWARD School
January 11, 2030 - October 29, 2025
Certificate of Professional Photography
January 11, 2030 - October 29, 2025
Certificate of Business and Marketing
January 11, 2030 - October 29, 2025
Certificate of Art and Design
January 11, 2030 - October 29, 2025
Secondary School
January 11, 2030 - October 29, 2025
Film-making
January 11, 2030 - January 25, 2026
AWARD School
January 11, 2030 - January 25, 2026
Certificate of Professional Photography
January 11, 2030 - January 25, 2026
Certificate of Business and Marketing
January 11, 2030 - January 25, 2026
Certificate of Art and Design
January 11, 2030 - January 25, 2026
Film-making
January 11, 2030 - January 25, 2026
AWARD School
January 11, 2030 - January 25, 2026
Film-making
January 11, 2030 - January 25, 2026
Design Masterclass
January 11, 2030 - January 25, 2026
AWARD School
January 11, 2030 - January 25, 2026
Certificate of Professional Photography
January 11, 2030 - January 25, 2026
Certificate of Business and Marketing
January 11, 2030 - January 25, 2026
Certificate of Art and Design
January 11, 2030 - January 25, 2026
Secondary School
January 11, 2030 - January 25, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Education, Retail, Financial Services, Travel & Hospitality, Software & Internet