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I’m a communications and marketing leader with more than a decade of experience helping healthcare and higher education organizations build strong brands, engage communities, and communicate with impact. I specialize in strategic communications, media relations, digital marketing, and cross-functional collaboration to align messaging with organizational goals. Driven by storytelling and a data-driven mindset, I design campaigns that inform, inspire, and convene diverse audiences. I’m passionate about partnerships, crisis and reputation management, and creating scalable MarCom programs that support growth, safety, and community impact.…I’m a communications and marketing leader with more than a decade of experience helping healthcare and higher education organizations build strong brands, engage communities, and communicate with impact. I specialize in strategic communications, media relations, digital marketing, and cross-functional collaboration to align messaging with organizational goals. Driven by storytelling and a data-driven mindset, I design campaigns that inform, inspire, and convene diverse audiences. I’m passionate about partnerships, crisis and reputation management, and creating scalable MarCom programs that support growth, safety, and community impact.

Kelli Petersen

Marketing Consultant, Content Creator, Social Media Manager, +6

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I’m a communications and marketing leader with more than a decade of experience helping healthcare and higher education organizations build strong brands, engage communities, and communicate with impact. I specialize in strategic communications, media relations, digital marketing, and cross-functional collaboration to align messaging with organizational goals. Driven by storytelling and a data-driven mindset, I design campaigns that inform, inspire, and convene diverse audiences. I’m passionate about partnerships, crisis and reputation management, and creating scalable MarCom programs that support growth, safety, and community impact.…I’m a communications and marketing leader with more than a decade of experience helping healthcare and higher education organizations build strong brands, engage communities, and communicate with impact. I specialize in strategic communications, media relations, digital marketing, and cross-functional collaboration to align messaging with organizational goals. Driven by storytelling and a data-driven mindset, I design campaigns that inform, inspire, and convene diverse audiences. I’m passionate about partnerships, crisis and reputation management, and creating scalable MarCom programs that support growth, safety, and community impact.

Available to hire

I’m a communications and marketing leader with more than a decade of experience helping healthcare and higher education organizations build strong brands, engage communities, and communicate with impact. I specialize in strategic communications, media relations, digital marketing, and cross-functional collaboration to align messaging with organizational goals.

Driven by storytelling and a data-driven mindset, I design campaigns that inform, inspire, and convene diverse audiences. I’m passionate about partnerships, crisis and reputation management, and creating scalable MarCom programs that support growth, safety, and community impact.

Skills

Language

English

Fluent

Work Experience

Director of Communications and Community Engagement at HCA HealthONE Rose (formerly Rose Medical Center)

May 1, 2023 - October 29, 2025

Collaborates with hospital service lines, departments, and physician practices on internal and external communication plans, marketing strategies and campaigns, and metrics; writes internal and external communications for C-Suite and stakeholders, including newsletters, blog posts and press releases; tracks progress with communications, reputation, and campaigns through reports; oversees special projects such as video production, community collaboration, and large events; manages facility website (edits, SEO, service line content); develops and promotes news stories through media relations; manages social media strategy and marketing; oversees design, ordering, and inventory of collateral and merchandise; onboarding physicians and practices through collateral, digital campaigns, and website content; participates in daily safety briefings and emergent crisis briefings; led rebrand of facility as part of a $1B campaign — including materials, roll-out strategies and events, communicatio

Marketing & Brand Manager at The Premier Group

May 1, 2023 - May 1, 2023

Developed and established a consistent branding strategy — including the creation of branding guidelines with details about taglines, colors, fonts, usage, verbiage, and best practices; managed the website, including content changes, analytics, tracking codes, SEO, and development of new website; managed all aspects of social media marketing, including developing and crowdsourcing content and analyzing data; created and distributed monthly newsletters; designed, ordered, and maintained all marketing collateral, including brochures, guides, profiles, and presentations; designed, ordered, and maintained inventory for all merchandise and giveaways; created and rolled out several initiatives to further marketing goals — including a packet for new hires, an incentive program for employees to boost social media and job site engagement, and employee profiles for sales teams.

Marketing Manager at Rocky Vista University

August 1, 2022 - August 1, 2022

Managed creative team spanning multiple campuses and disciplines, including hiring, training, and biannual reviews; grew marketing department through the development of a new campus, two new degree programs, and additional expansions; oversaw production of award-winning, quarterly print magazine; developed university-wide strategies, processes, and policies to improve efficiency and clarity; oversaw operating budget of $500k+; led team in $100k ad campaign (landing page design, Google Analytics, tag tracking); developed campaigns for students and departments (social media, web, and design collateral); developed CRM strategy for student recruiting, communication, and alumni relations; served as representative and grew brand awareness through conferences and presentations; provided creative support: graphic layout and design, website development, social media updates, and content writing; planned large-scale and complex events with interprofessional teams; committees: Chair of Website Co