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I am an innovative and results-driven Creative Director and Art Director with over 25 years of experience in branding, marketing, UX/UI and multi-platform design. I have a track record of leading creative teams, developing visually compelling narratives, and implementing strategic marketing initiatives that elevate brand identity and engagement. I am adept at mentoring designers, optimizing creative workflows, and driving business growth through impactful design solutions. I thrive on collaborating with leadership and cross-functional teams to align content with sponsorships, client goals, and organizational initiatives. I bring a hands-on, friendly approach to mentorship and a passion for turning complex ideas into cohesive, impactful experiences.…I am an innovative and results-driven Creative Director and Art Director with over 25 years of experience in branding, marketing, UX/UI and multi-platform design. I have a track record of leading creative teams, developing visually compelling narratives, and implementing strategic marketing initiatives that elevate brand identity and engagement. I am adept at mentoring designers, optimizing creative workflows, and driving business growth through impactful design solutions. I thrive on collaborating with leadership and cross-functional teams to align content with sponsorships, client goals, and organizational initiatives. I bring a hands-on, friendly approach to mentorship and a passion for turning complex ideas into cohesive, impactful experiences.

Kellie Aiken

Creative Director, Art Director, Brand Designer, +2

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I am an innovative and results-driven Creative Director and Art Director with over 25 years of experience in branding, marketing, UX/UI and multi-platform design. I have a track record of leading creative teams, developing visually compelling narratives, and implementing strategic marketing initiatives that elevate brand identity and engagement. I am adept at mentoring designers, optimizing creative workflows, and driving business growth through impactful design solutions. I thrive on collaborating with leadership and cross-functional teams to align content with sponsorships, client goals, and organizational initiatives. I bring a hands-on, friendly approach to mentorship and a passion for turning complex ideas into cohesive, impactful experiences.…I am an innovative and results-driven Creative Director and Art Director with over 25 years of experience in branding, marketing, UX/UI and multi-platform design. I have a track record of leading creative teams, developing visually compelling narratives, and implementing strategic marketing initiatives that elevate brand identity and engagement. I am adept at mentoring designers, optimizing creative workflows, and driving business growth through impactful design solutions. I thrive on collaborating with leadership and cross-functional teams to align content with sponsorships, client goals, and organizational initiatives. I bring a hands-on, friendly approach to mentorship and a passion for turning complex ideas into cohesive, impactful experiences.

Available to hire

I am an innovative and results-driven Creative Director and Art Director with over 25 years of experience in branding, marketing, UX/UI and multi-platform design. I have a track record of leading creative teams, developing visually compelling narratives, and implementing strategic marketing initiatives that elevate brand identity and engagement. I am adept at mentoring designers, optimizing creative workflows, and driving business growth through impactful design solutions. I thrive on collaborating with leadership and cross-functional teams to align content with sponsorships, client goals, and organizational initiatives. I bring a hands-on, friendly approach to mentorship and a passion for turning complex ideas into cohesive, impactful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Latvian

Intermediate

Russian

Intermediate

Work Experience

Art Director | Social Media Chair at The Junior League of Greenville

September 1, 2021 - October 29, 2025

Design branded graphics and templates for public and internal communications, maintain a cohesive visual identity. Create copy and multimedia content (reels, carousels, live posts) with brand consistency and adherence to nonprofit guidelines. Develop and analyze social media campaigns across eight platforms (Instagram, Facebook, LinkedIn, YouTube) for The JLG and The Nearly New Shop, increasing engagement and audience growth. Collaborate with leadership and sponsor teams to align content with sponsorships, drive fundraising campaigns, and achieve organizational initiatives. Lead a team of nine, develop training modules, and implement a content management system and design platforms to enhance efficiency.

Creative Director | Event Producer at House of Eden Designs & Events

October 1, 2022 - October 1, 2022

Managed end-to-end design and event production, overseeing strategy, execution and branding. Collaborated with cross-functional freelance teams across IT, web development, culinary arts, performance, print production and finance. Developed branding, wireframes, website templates, social media strategies and digital/print marketing assets. Crafted UX/UI, photography, video/audio editing, presentations and strategic marketing plans. Directed PR efforts including press releases, media kits, rebranding, promotional campaigns and crisis management.

Creative Director: Merchant Experiences at Surcee, Inc.

June 1, 2022 - June 1, 2022

Led strategy and advised the CEO on product pivot, rebranding and launch of a scalable geo-located e-commerce platform integrating in-store inventory, POS and online sales. Created a 24-month strategic plan with phased product launches, benchmarks and infrastructure overhaul. Produced 200+ graphics for newsletters, POS collateral, social media, web banners, print ads and branded communications. Advised on startup funding and conducted merchant research to refine UX/UI and sales strategies. Implemented Salesforce CRM and developed sales strategies; built vendor relationships and represented the company at industry events.

Regional Director - Live Event Experiences at The Hype Agency

December 1, 2019 - December 1, 2019

Led live event multi-team marketing activations for corporate sponsors at private, corporate, convention and sporting events (CES, Life is Beautiful, Crypto.com Arena, E3, Ubisoft, Verizon, Sennheiser, Monster, Haribo). Managed promotional staff, oversaw training and run-of-show coordination. Analyzed staff-customer interactions to optimize event performance and engagement.

Creative Director: Branding, Catering & Events at BluePrint Hospitality Group, Inc.

March 1, 2016 - March 1, 2016

Developed sales strategies and marketing campaigns for the group’s restaurant and catering divisions. Built and managed the off-site catering division, creating sales collateral, menus and event materials. Created custom event proposals, coordinated with clients and culinary teams, and oversaw event execution. Tracked revenue, monitored growth, and negotiated contracts including permits as needed.