I'm a senior digital marketing and performance specialist with more than a decade of experience growing D2C brands across retail, homeware, FMCG, lifestyle and tech. I excel at diagnosing conversion gaps, elevating user experience, and shaping strategic creative that attracts qualified, high-intent traffic. I blend data-informed analysis with hands-on execution to scale brands, build efficient acquisition funnels, and collaborate with founders to drive sustainable growth. My freelance work spans agency, corporate ecommerce, and remote environments, delivering measurable results and revenue growth.

Kelly Boateng

I'm a senior digital marketing and performance specialist with more than a decade of experience growing D2C brands across retail, homeware, FMCG, lifestyle and tech. I excel at diagnosing conversion gaps, elevating user experience, and shaping strategic creative that attracts qualified, high-intent traffic. I blend data-informed analysis with hands-on execution to scale brands, build efficient acquisition funnels, and collaborate with founders to drive sustainable growth. My freelance work spans agency, corporate ecommerce, and remote environments, delivering measurable results and revenue growth.

Available to hire

I’m a senior digital marketing and performance specialist with more than a decade of experience growing D2C brands across retail, homeware, FMCG, lifestyle and tech. I excel at diagnosing conversion gaps, elevating user experience, and shaping strategic creative that attracts qualified, high-intent traffic.

I blend data-informed analysis with hands-on execution to scale brands, build efficient acquisition funnels, and collaborate with founders to drive sustainable growth. My freelance work spans agency, corporate ecommerce, and remote environments, delivering measurable results and revenue growth.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Specialist at Freelance / Self-employed
August 1, 2024 - November 24, 2025
Senior digital marketing consultant providing strategic guidance and optimization support for D2C brands across retail, homeware, wellness, food, lifestyle and technology.
Founder & Ecommerce Manager at Adinkra Designs
August 1, 2024 - August 1, 2024
Founded and scaled an international ecommerce brand focused on fair-trade home decor and baby products, with distribution in Ghana, Australia and global wholesale partners.
Marketing & Ecommerce Manager at BioKo Treats
February 1, 2024 - February 1, 2024
Led marketing and ecommerce for a premium artisanal chocolate brand, rebuilding the website on Shopify and driving international orders.
Digital Marketing Specialist at Dyson Appliances
November 1, 2016 - November 1, 2016
Implemented ecommerce growth strategies, SEO/SEM, landing-page optimization, and performance marketing across digital channels.
Senior Search Manager at Outrider (Digital Agency)
October 1, 2009 - October 1, 2009
Specialized in SEM and performance optimization for retail, finance and FMCG clients; led ongoing optimization, budgeting, and reporting.

Education

Bachelor of Commerce at University of Wollongong, Australia
January 11, 2030 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment