Full brand design for Waikato based herbal medicine and naturopath, Sage Intuition
Kelly Boxell
Published
The Client
Natasha is the warm, grounded soul behind Sage Intuition — a natural health practitioner supporting women in their physical wellbeing through a beautifully complementary mix of naturopathy, nutrition, reiki healing, and herbal medicine. The kind of practitioner who makes you feel completely at ease the moment you meet her.
Her work is thoughtful, holistic, and deeply personal. Her brand, though, wasn’t telling that story — yet.
The Challenge
Natasha had been in business for a couple of years, but her existing logo had started to feel like it didn’t quite fit. It wasn’t reflecting who she was, what she stood for, or — crucially — where she was heading.
Because Natasha isn’t just building a practice. She has big future goals. And her brand needed to be ready for all of it.
She needed a brand that:
Felt as warm, natural, and trustworthy as the experience of working with her
Reflected her holistic, nature-led approach to women’s health
Worked hard across every touchpoint — signage, business cards, website, labels, and beyond
Could grow with her — built not just for now, but for everything that’s coming next.
The Approach
We started by getting clear on the full picture — not just what the brand needed to look like today, but what it needed to carry into Natasha’s future.
Together we worked through:
Who Natasha’s ideal clients are — women seeking a natural, supportive approach to their health; people who want to feel genuinely cared for, not just treated
What makes her different — the rare combination of modalities she brings together, and the warmth and trust she creates from the very first conversation
What the brand needed to communicate — that when someone encounters Sage Intuition for the first time, they immediately know they’re in the right place
Then we built the visual identity to carry all of that:
Custom illustrations to elevate the brand and give it a distinctive, considered feel that sets it apart
A warm, autumn-inspired colour palette — energising and grounding in equal measure, just like Natasha herself
A suite of logo variations designed to work beautifully across signage, business cards, her upcoming website, and everything in between
A cohesive brand framework rooted in Natasha’s natural philosophy — so every element feels intentional and aligned.
The Solution
The result is a brand that feels completely, unmistakably Natasha.
From there, we were able to bring the full brand experience to life — designing her new website, herbal medicine labels, and brochures so that every digital and print touchpoint tells the same story. Consistent, considered, and cohesive from start to finish.
A visual identity that radiates warmth, nature, and genuine care
Illustrations that elevate and differentiate across every application
Sage Intuition now has a brand that feels as beautiful and intentional as the care Natasha provides.
See the full brand reveal here: https://www.twine.net/signin