Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

Kelly Chew

Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

Available to hire

Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects.

My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

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Language

English
Advanced
Malay
Beginner

Work Experience

Lead Illustrator at Grey Matterz Design Studio
January 1, 2022 - March 31, 2026
Senior Illustrator (promoted to Lead Illustrator in 2025) responsible for creating 2D illustrations and visual assets for educational animation, interactive learning/e-learning, public-sector, branding, and multimedia projects, including storyboards, colourboards, character designs, backgrounds, props, and styleframes. Collaborated with a multidisciplinary team of around 15 designers, animators, illustrators, and creative leads to deliver animation-ready assets. Guided 1–2 junior illustrators per project to maintain art-style consistency and improve production efficiency.
Freelance Illustrator at Self-employed
January 1, 2018 - December 31, 2021
Illustrated 4 children's books and produced visual assets for publishing, social media, merchandise, apparel, posters, and commissions. Created 19 full chibi animal illustrations for a Crypto Chibi NFT project and supported publishing and educational visuals for various clients.
Illustrator at Kadokawa Gempak Starz Illustrator
January 1, 2016 - December 31, 2017
Illustrated covers for magazines and comic books; supported publishing and editorial visuals. Created chibi characters, props, and backgrounds for game assets; redesigned mascot characters and developed related merchandise concepts.

Education

2D Illustration Course at Clazroom Academy
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Travel & Hospitality
    Animal Illustrations - White Water Summer Camp