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Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.…Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

Kelly Chew

Illustrator, Designer, Concept Artist, +2

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Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.…Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects. My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

Available to hire

Hello! I’m Kelly, a Senior Illustrator and 2D Visual Designer with 4+ years of studio experience crafting storyboards, colourboards, character assets, and animation-ready visuals for educational media, e-learning, publishing, public-sector, and mascot/IP projects.

My work is rooted in character, story, and the little details that make a world feel alive, whether that is a childhood memory, a local cultural moment, or a character carrying a quiet emotional idea. I’m drawn to visuals that feel warm, sincere, and approachable, but still carefully designed for real creative use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Language

English

Advanced

Malay

Beginner

Work Experience

Lead Illustrator at Grey Matterz Design Studio

January 1, 2022 - March 31, 2026

Senior Illustrator (promoted to Lead Illustrator in 2025) responsible for creating 2D illustrations and visual assets for educational animation, interactive learning/e-learning, public-sector, branding, and multimedia projects, including storyboards, colourboards, character designs, backgrounds, props, and styleframes. Collaborated with a multidisciplinary team of around 15 designers, animators, illustrators, and creative leads to deliver animation-ready assets. Guided 1–2 junior illustrators per project to maintain art-style consistency and improve production efficiency.

Freelance Illustrator at Self-employed

January 1, 2018 - December 31, 2021

Illustrated 4 children's books and produced visual assets for publishing, social media, merchandise, apparel, posters, and commissions. Created 19 full chibi animal illustrations for a Crypto Chibi NFT project and supported publishing and educational visuals for various clients.

Illustrator at Kadokawa Gempak Starz Illustrator

January 1, 2016 - December 31, 2017

Illustrated covers for magazines and comic books; supported publishing and editorial visuals. Created chibi characters, props, and backgrounds for game assets; redesigned mascot characters and developed related merchandise concepts.