Kellye Elgenia

Group CMO at New Age Funding Group

Led group-wide marketing across 4 business units; rebranded 5 entities; aligned GTM and demand generation; built crypto-native EMI brand for Europe & LATAM; achieved regulatory alignment; integrated MarTech (CRM, CDP, Power BI) to unify insights and ROI.

Group CMO at New Age Funding Group

Led go-to-market across five entities, aligned GTM and demand gen across four business units, built a crypt-native EMI brand for Europe & LATAM, and directed Martech integration.

Distributed on-demand marketing leadership, GTM playbooks, and team setup; advisory and board support for market positioning and fundraising readiness.

Head of Digital at Andela

Designed EMEA acquisition strategy; grew market share; reduced sales cycle by 21 days with improved MQ L/SQL processes; rebuilt website architecture (600+ URLs) for stronger acquisition & SEO.

Head of Digital at Andela

Led digital marketing initiatives, defined the digital roadmap, and drove cross-functional collaboration to accelerate growth.

Head of Digital at Andela

Designed EMEA acquisition strategy, growing market share with a £2.8M budget. Reduced the sales cycle by 21 days through improved MQL/SQL processes. Rebuilt website architecture (600+ URLs) for stronger acquisition and SEO.

Senior Consultant at Aviva

Finance and insurance sector consultant; contributed to marketing strategy and digital transformation including CRM/CDP integration and analytics.