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Hi, I'm Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more. I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences. I'm the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs. I'm also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.…Hi, I'm Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more. I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences. I'm the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs. I'm also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.

Kelly Groehler

Filmmaker, Film Producer, Content Producer, +4

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Hi, I'm Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more. I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences. I'm the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs. I'm also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.…Hi, I'm Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more. I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences. I'm the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs. I'm also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.

Available to hire

Hi, I’m Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more.

I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences.

I’m the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs.

I’m also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.

Skills

Video Advert

Presentation Design

Experience Level

Video Advert

Expert

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Founder, CEO, Executive Producer at Alice Riot, LLC, d/b/a WTAF Productions

January 1, 2022 - Present

Founder, CEO, and executive producer of The WTAF Show, a women-first food and travel series produced, directed and hosted on location across global cities; aims to inspire viewers to travel as an act of wellness and to support women chefs, artists and entrepreneurs. Builds partnerships with brands, creators and distributors to reach Gen X and Millennial women through long-form, reels, shorts, and original content.

Head, Global Communications & Public Affairs at Purpose Brands LLC

March 1, 2020 - September 1, 2025

Led global communications and public affairs strategy for a private, multi‑billion‑dollar holding company of fitness and wellness brands; integrated policy, advocacy, stakeholder engagement and crisis communications; shaped expansion and led the merger positioning for the new entity; designed and activated position strategies and governance for year 1.

Communications Strategist at Fimi Mark et

February 1, 2022 - August 1, 2022

Led strategic positioning, stakeholder engagement, crisis communications and launch of the first NFT marketplace for artists—women, communities of color, Black diaspora—built on the Stellar multi-chain, multi-currency crypto platform; led launch events and media engagement, including art and crypto community outreach.

Brand, Marketing & Executive Communications Strategist at CarGill

January 1, 2015 - January 1, 2021

Developed digital and audience positioning for enterprise brands; led internal/external communications across multiple functions and portfolios; guided global business initiatives and engagement with executive leadership and external partners.

Lead, Industry Outreach & Communications at Sprosty Network

January 1, 2016 - June 1, 2018

Led industry outreach and communications; established baseline share of voice for startup portfolio; generated over 2,000 qualified applications; collaborated with clients including T-Mobile, Amazon and Duke Energy.

Contract Communications Strategist at Medtronic

October 1, 2015 - April 1, 2016

Created internal communications, global HR and IT communications for post-acquisition integration (COVIDien); contributed to global communications strategy.

Vice President, Communications & Public Affairs at Berkshire Hathaway Energy

June 1, 2013 - December 1, 2014

First-ever global chief communications officer for internal/external branding and communications across an $80B portfolio; navigated stakeholder relations with employees, investors and regulators; led communications for $10B in acquisitions and ESG reporting; introduced governance and best practices for cross-portfolio communications.

Director, Operations, Communications & Public Affairs at Best Buy Co., Inc.

September 1, 2012 - June 1, 2013

Chief of staff to the Chief Communications Officer; aligned systems, processes, vendors and budget across an 85-person department to maximize efficiency and ensure alignment of internal, external, digital, community, events and government affairs.

Director, External Relations at Best Buy Co., Inc.

July 1, 2005 - August 1, 2012

Part of the first-ever corporate relations function for a fast-growing consumer technology retailer; led corporate positioning, executive counsel, stakeholder engagement, industry analysis, media relations, reputation metrics, sustainability reporting and early-stage business experiments across 11 portfolios.

Account Supervisor at Padilla Speer Beardsley Inc.

March 1, 1996 - June 1, 2005

Account supervision across multiple client portfolios; rose through increasing responsibilities; worked with clients including T-Mobile, Amazon and Duke Energy.