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Kelly Groehler

Available to hire

Hi, I'm Kelly Groehler (she/her).

About

Hi, I’m Kelly Groehler (she/her). Most recently I was the head of global communications and public affairs for Purpose Brands LLC, parent of Anytime Fitness, Orangetheory Fitness and a portfolio of fitness and wellness brands. I have led global communications, stakeholder engagement and partnerships for large brands, guided major mergers and launches, and more.

I believe in the power of digital media, advocacy, design and new technologies like AR, VR and AI, and I stay grounded in proven storytelling and reputation principles to engage audiences.

I’m the founder and CEO of WTAF Productions (Alice Riot, LLC) where I produce, direct and host The WTAF Show, a women-first food and travel series. The show travels to major cities worldwide to celebrate Women. Travel. Art. Food. with episodes on YouTube reaching Gen X and Millennial women and inspiring viewers to travel as an act of wellness while supporting women chefs, artists and entrepreneurs.

I’m also an advisor who helps organizations evolve leadership, systems, culture and communications in the AI era.

  • 30 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Education

More experts in Minneapolis, United States

Work experience· 10 roles

Communications Strategist · Fimi Mark etFeb 2022 – Aug 2022 · 7 mos

Led strategic positioning, stakeholder engagement, crisis communications and launch of the first NFT marketplace for artists—women, communities of color, Black diaspora—built on the Stellar multi-chain, multi-currency crypto platform; led launch events and media engagement, including art and crypto community outreach.

Founder, CEO, Executive Producer · Alice Riot, LLC, d/b/a WTAF ProductionsJan 2022 – Present · 4 yrs 11 mos

Founder, CEO, and executive producer of The WTAF Show, a women-first food and travel series produced, directed and hosted on location across global cities; aims to inspire viewers to travel as an act of wellness and to support women chefs, artists and entrepreneurs. Builds partnerships with brands, creators and distributors to reach Gen X and Millennial women through long-form, reels, shorts, and original content.

Head, Global Communications & Public Affairs · Purpose Brands LLCMar 2020 – Sep 2025 · 5 yrs 7 mos

Led global communications and public affairs strategy for a private, multi‑billion‑dollar holding company of fitness and wellness brands; integrated policy, advocacy, stakeholder engagement and crisis communications; shaped expansion and led the merger positioning for the new entity; designed and activated position strategies and governance for year 1.

Lead, Industry Outreach & Communications · Sprosty NetworkJan 2016 – Jun 2018 · 2 yrs 6 mos
Contract Communications Strategist · MedtronicOct 2015 – Apr 2016 · 7 mos
Brand, Marketing & Executive Communications Strategist · CarGillJan 2015 – Jan 2021 · 6 yrs 1 mo
Vice President, Communications & Public Affairs · Berkshire Hathaway EnergyJun 2013 – Dec 2014 · 1 yr 7 mos
Director, Operations, Communications & Public Affairs · Best Buy Co., Inc.Sep 2012 – Jun 2013 · 10 mos

Education

B.S., Mass Communications/Public Relations · St. Cloud State University2030 – 2026
Policy Fellows Program · Hubert H. Humphrey Institute of Public Affairs, University of Minnesota2030 – 2026
Accredited in Public Relations (APR) · PRSA (Universal Accreditation Board)2030 – 2026

Certifications and awards

APR Accreditation2030 – 2026

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