I'm a versatile Marketing & Content Creative professional with a strong background in photography and videography. Since graduating from Manchester School of Art with a BA (Hons) in Photography, I have built a track record delivering high-quality campaigns across different industries. I'm a quick learner who thrives in fast-paced environments and brings a meticulous eye for detail to every project. I thrive on storytelling through visual content and social media, and I enjoy collaborating with teams to turn ideas into on-brand outputs. Proficient in Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, After Effects) and with experience in SEO and campaign analytics, I aim to help brands grow through creative, data-informed campaigns.

Kelly McEvoy

I'm a versatile Marketing & Content Creative professional with a strong background in photography and videography. Since graduating from Manchester School of Art with a BA (Hons) in Photography, I have built a track record delivering high-quality campaigns across different industries. I'm a quick learner who thrives in fast-paced environments and brings a meticulous eye for detail to every project. I thrive on storytelling through visual content and social media, and I enjoy collaborating with teams to turn ideas into on-brand outputs. Proficient in Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, After Effects) and with experience in SEO and campaign analytics, I aim to help brands grow through creative, data-informed campaigns.

Available to hire

I’m a versatile Marketing & Content Creative professional with a strong background in photography and videography. Since graduating from Manchester School of Art with a BA (Hons) in Photography, I have built a track record delivering high-quality campaigns across different industries. I’m a quick learner who thrives in fast-paced environments and brings a meticulous eye for detail to every project.

I thrive on storytelling through visual content and social media, and I enjoy collaborating with teams to turn ideas into on-brand outputs. Proficient in Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, After Effects) and with experience in SEO and campaign analytics, I aim to help brands grow through creative, data-informed campaigns.

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Language

English
Fluent

Work Experience

Freelance Marketing Manager at Play Kingdoms
February 28, 2025 - August 1, 2025
Hired to help with the initial business setup of a children’s playcentre; designed website through Wix, improved SEO, researched keywords, set up social media accounts (Instagram, Facebook, TikTok) and created content using Adobe Photoshop and Premiere Pro. Organized social media campaigns including a photoshoot with owners' children, scheduled posts and ads via Meta Business suite with positive reach and engagement. Managed an opening event with family influencers, created physical signage and liaised with printers and garment suppliers. Set up WhatsApp Business API for customer communications including automations and broadcasts.
Freelance Marketing Manager at Play Kingdoms
February 28, 2025 - August 1, 2025
Hired to assist with the initial setup of a children's play centre business. Designed the website using Wix, improved SEO, set up Instagram, Facebook, and Tiktok accounts, and created visual content with Photoshop and Premiere Pro. Organized social media campaigns involving photo and video shoots managing location, theme, and setup. Scheduled and ran paid ads through Meta Business Suite with positive engagement outcomes. Organized a successful opening event with influencer involvement, creating engaging party ideas and social media campaigns. Implemented a Whatsapp Business API to maintain contact with customers, managing automations and campaigns. Designed and managed physical signage and staff uniforms.
Freelance Marketing Manager at Play Kingdoms
February 28, 2025 - August 1, 2025
Hired to help with the initial setup of the children's play centre business. Responsibilities included designing the website using Wix, improving SEO, setting up Instagram, Facebook, and TikTok accounts, creating content mainly with graphics and animations, organizing a photoshoot and post production for social media content, scheduling and managing social media posts and paid ads through Meta Business Suite. Organized and executed a successful opening event with influencer marketing, which significantly increased social media engagement. Set up and managed WhatsApp Business API integrations including automations and template messages. Created physical signage and liaised with printers and garment suppliers for staff uniforms.
Freelance Marketing Manager at Play Kingdoms
February 28, 2025 - August 1, 2025
Helped with the initial setup of a children's play centre business. Designed the website using Wix, improved SEO, researched keywords, and set up Instagram, Facebook, and TikTok accounts. Created content mainly from graphics and animations due to the limited initial images. Organized and executed a social media campaign involving the owner's children designing and building the play centre for photoshoots, improving engagement. Managed all Instagram and Facebook posts through Meta Business Suite including paid ads, considering budget and audience targeting. Organized an opening event with family influencers, increasing social media reach and engagement significantly. Set up WhatsApp Business API, managing contacts, automations, broadcast campaigns, and enquiries. Created physical signage and managed artwork and printing needs including staff uniforms.
Freelance Marketing Manager at Play Kingdoms
February 1, 2025 - February 1, 2025
Led the initial business setup and branding for a children's play centre. Designed a Wix website, explored service options, and improved SEO. Set up Instagram, Facebook and TikTok accounts, and produced content (graphics and animations) in Photoshop and Premiere Pro. Created a social media campaign featuring owners' children, coordinated signage and uniforms, and liaised with printers. Implemented WhatsApp Business API for customer communications and built automation workflows. Managed content planning and asset creation, delivering visuals for social and web. Achieved strong engagement during the site launch weekend and established a brand-consistent online presence.
Marketing & Content Creative Officer at The Pinnacle Learning Trust
August 31, 2024 - August 1, 2025
Worked across three primary schools, secondary school, and Sixth Form College involved in the trust. Led creative decisions, set up new social media platforms including LinkedIn and TikTok with excellent engagement. Wrote copy, created images, managed scheduling (Hootsuite, Sendible). Led equipment review and procurement, updated trust-wide image bank with own photography, created and edited promotional videos, and designed marketing collateral including prospectus covers, billboards, and event programmes. Managed GDPR, safeguarding, copyright compliance, and led recruitment and trust-wide projects ensuring consistent branding via Canva templates.
Marketing & Content Creative Officer at The Pinnacle Learning Trust
August 31, 2024 - August 1, 2025
Worked across three primary schools, a secondary school, and a Sixth Form College within an educational trust. Led creative decisions and social media strategy including establishing new platforms such as LinkedIn and TikTok, boosting student engagement significantly. Managed scheduling via Hootsuite and Sendible, created media content, coordinated with staff and students on events and publicity. Led procurement of new equipment, maintained a trust-wide image bank of photos and logos, and directed rebranding efforts. Gained management experience overseeing a marketing assistant and leading trust-wide projects ensuring brand consistency. Also involved in event planning and execution.
Marketing & Content Creative Officer at The Pinnacle Learning Trust
August 31, 2024 - August 1, 2025
Worked across primary, secondary schools and Sixth Form College involved in the trust, leading creative projects and decisions. Initiated social media accounts including LinkedIn and TikTok, managing video content and engagement. Gained scheduling experience with Hootsuite and Sendible, created and wrote copy for posts, coordinated with teachers and staff for content. Led procurement of new equipment, managed a wide image bank and performed Photoshop retouching and video editing. Designed marketing materials such as invitations, leaflets, prospectuses, advertisements, and event programmes. Ensured safeguarding, GDPR, and copyright knowledge compliance. Gained management experience directing a Marketing Assistant and recruitment processes.
Marketing & Content Creative Officer at The Pinnacle Learning Trust
August 31, 2024 - August 1, 2025
Worked across primary, secondary, and Sixth Form schools involved in the trust. Led creative decisions and projects, including setting up new social media accounts like LinkedIn and TikTok to improve engagement. Created and posted videos, scheduled posts using Hootsuite and Sendible, and collaborated with staff and students for content. Managed the team's current equipment and assets, led procurement of new equipment, and created and updated a trust-wide image bank. Shot and edited promotional videos for events and recruitment. Utilized advanced Photoshop skills to create graphics and promotional materials including prospectus covers, billboards, booklets, and posters. Demonstrated strong knowledge of safeguarding, GDPR, and copyright laws. Gained management experience by directing a marketing assistant and leading recruitment tasks. Led trust-wide design projects ensuring brand consistency.
Marketing & Content Creative Officer at The Pinnacle Learning Trust
August 1, 2024 - August 1, 2024
Drove creative decisions across three primary schools, a secondary school and a Sixth Form College. Launched and curated new social media for the academies (LinkedIn, TikTok) and produced videos and posts that boosted engagement. Improved branding with Canva design templates and design kits, updated backend websites, and ensured GDPR and copyright compliance. Planned and ran events, managed equipment procurement, and led the Trust Marketing Assistant. Created a trust-wide image bank for easy access to assets and produced short-form videos, event coverage, and digital billboards using Adobe Premiere Pro and After Effects.
Photographer and Content Creator at Zero21 Brands
April 30, 2022 - August 1, 2025
Shot and edited photography and videography for the Ed Hardy fashion brand. Managed model bookings and shoot locations, creating fashion campaign imagery and social media content tailored to a different audience than previous roles.
Photographer and Content Creator at Zero21 Brands
April 30, 2022 - August 1, 2025
Shot and edited all photography and videography for fashion brand Ed Hardy. Managed models and planned shoot locations, developing campaign content for social media, paid ads, and website. Broadened target audience reach through varied imagery creation.
Photographer and Content Creator at Zero21 Brands
April 30, 2022 - August 1, 2025
Produced photography and videography content for a fashion brand including booking models and locations to support campaign productions. Created content tailored for social media, paid ads, and website targeting a different audience, thereby broadening the type of imagery produced.
Photographer and Content Creator at Zero21 Brands
April 30, 2022 - August 1, 2025
Shot and edited all photography and videography for the fashion brand Ed Hardy. Responsibilities included booking models, planning shoot locations, and creating content for social media, social ads, and the website targeted to a different audience. Broadened expertise in campaign production and content creation for fashion marketing.
Photographer and Content Creator at Ed Hardy Brands
April 1, 2022 - April 1, 2022
Shot and edited photography and videography for fashion brand Ed Hardy; booked models; planned shoot locations; contributed to campaign production; worked largely independently to deliver creative assets for campaigns and social media.
Photographer and Content Creator at Zero 21 Brands
April 1, 2022 - April 1, 2022
Shot and edited photography and videography for the Ed Hardy fashion brand, including model bookings and shoot planning. Produced social media content, ads and website assets, contributing to campaign production and overall brand presentation.
Photographer and Videographer at Femme Luxe
June 30, 2021 - August 1, 2025
Sole in-house photographer and videographer responsible for weekly e-commerce shoots including product shots, social content, campaign videos, and video ads. Edited with Adobe Photoshop, Lightroom, Premiere Pro, and After Effects. Produced content for three TV adverts shown on ITVBe and managed website product uploads using SEO and copywriting knowledge. Filmed and edited events, social media filler content, and analyzed platform analytics, particularly YouTube Studio.
Photographer and Videographer at Femme Luxe
June 30, 2021 - August 1, 2025
Sole in-house photographer and videographer responsible for shooting and retouching all e-commerce images weekly, using DSLR cameras and studio lighting. Edited imagery with Adobe Photoshop and Lightroom. Handled campaign shoots including product shots, social content, banner images, video ads, and digital billboards using Premiere Pro and After Effects. Experience with TV advert specifications and platforms like YouTube Studio. Filmed and edited company social media events, Q&As, blooper reels, and TikToks. Uploaded products with attention to copywriting and SEO.
Photographer and Videographer at Femme Luxe
June 30, 2021 - August 1, 2025
Sole in-house photographer and videographer responsible for shooting and editing all imagery including product shots and promotional videos. Used DSLR and studio lighting, Adobe Photoshop and Lightroom for editing. Managed e-commerce weekly shoots and several campaigns including TV adverts on ITVBe. Created content such as social media videos, billboard ads, event coverage, Q&As, and TikToks. Uploaded products with copywriting and SEO knowledge.
Photographer and Videographer at Femme Luxe
June 30, 2021 - August 1, 2025
Sole in-house photographer and videographer, responsible for shooting and retouching all images on a weekly basis using DSLR camera and studio lighting. Focus was mainly e-commerce based shoots. Participated in periodic campaigns shooting product shots, social content, banner images, campaign videos, social video ads, and digital billboards. Used Adobe Premiere Pro and After Effects for video production. Gained experience with TV advert specifications and Clearcast. Also filmed and edited company events, Q&As, blooper reels, TikToks, and other social media content. Uploaded products to website with copywriting and SEO knowledge.
Photographer and Content Creator at Femme Luxe
June 1, 2021 - June 1, 2021
Shot and edited all photography and videography for the fashion brand, operating as the in-house photographer and videographer. Managed weekly e-commerce shoots using a DSLR and studio lighting; edited with Adobe Photoshop and Lightroom; produced campaign assets including product shots, lookbooks, and social content. Coordinated with models and locations and contributed to ongoing campaigns.
Photographer and Videographer at Femme Luxe
June 1, 2021 - June 1, 2021
In-house photographer and videographer responsible for weekly ecommerce shoots and ongoing campaigns. Shot and retouched photography and videography, produced product shots and banners, created campaign videos and digital billboards, and uploaded products with SEO-informed copywriting.

Education

BA (Hons) Photography at Manchester School of Art
January 1, 2015 - December 31, 2018
Film Studies C, Photography C, Sociology C at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
10 GCSEs A*-C at New Charter Academy
January 1, 2008 - December 31, 2013
BA (Hons) Photography at Manchester School of Art
January 1, 2015 - December 31, 2018
High School Diploma at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
GCSE at New Charter Academy
January 1, 2008 - December 31, 2013
BA (Hons) Photography at Manchester School of Art
January 1, 2015 - December 31, 2018
Film Studies at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
Photography at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
Sociology at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
GCSEs at New Charter Academy
January 1, 2008 - December 31, 2013
BA (Hons) Photography at Manchester School of Art
January 1, 2015 - December 31, 2018
Sixth Form College at Ashton Sixth Form College
January 1, 2013 - December 31, 2015
GCSEs at New Charter Academy
January 1, 2008 - December 31, 2013
BA (Hons) Photography at Manchester School of Art
January 1, 2015 - January 1, 2018
GCSEs A*-C at New Charter Academy
January 1, 2008 - January 1, 2013
Film Studies / Photography / Sociology (A Levels) at Ashton Sixth Form College
January 1, 2013 - January 1, 2015
BA (Hons) Photography 2:2 at Manchester School of Art
January 1, 2015 - January 1, 2018
AS Level: Film Studies C; Photography C; Sociology C at Ashton Sixth Form College
January 1, 2013 - January 1, 2015
GCSEs A*-C at New Charter Academy
January 1, 2008 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Media & Entertainment, Consumer Goods, Professional Services, Non-Profit Organization, Other