Graphic designer and art director with extensive experience designing print and digital marketing materials, building and managing in-house art teams, and overseeing production workflows from concept through pre-press. Skilled in branding, typography, catalogs, direct mail, and web graphics, with a strong background in photography collaboration and photo styling. Owner of Willow Glen, creating eco-friendly stationery and original watercolor-based artwork, plus B2B design services including brochures, catalogs, print ads, direct mail, and newsletters aligned to client branding.…

Kelly Rothen-Morris

Graphic designer and art director with extensive experience designing print and digital marketing materials, building and managing in-house art teams, and overseeing production workflows from concept through pre-press. Skilled in branding, typography, catalogs, direct mail, and web graphics, with a strong background in photography collaboration and photo styling. Owner of Willow Glen, creating eco-friendly stationery and original watercolor-based artwork, plus B2B design services including brochures, catalogs, print ads, direct mail, and newsletters aligned to client branding.…

Available to hire

Graphic designer and art director with extensive experience designing print and digital marketing materials, building and managing in-house art teams, and overseeing production workflows from concept through pre-press. Skilled in branding, typography, catalogs, direct mail, and web graphics, with a strong background in photography collaboration and photo styling.

Owner of Willow Glen, creating eco-friendly stationery and original watercolor-based artwork, plus B2B design services including brochures, catalogs, print ads, direct mail, and newsletters aligned to client branding.

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Work Experience

Freelance Designer at TypoGraphic Services Inc.
January 1, 2012 - Present
Freelance design work for a range of healthcare, education, nonprofit, and corporate clients including Maplewood Senior Living, New Pond Farm Education Center, Society of Plastics Engineers Color and Appearance Division, Hospice, and Nuvance Health (plus other corporate clients such as Great American Opportunities, Girl Scouts, QSP Fundraising, and Visiting Nurse & Hospice of Fairfield County). Deliverables include print and digital marketing/branding materials.
Owner & Designer at Willow Glen
January 1, 2012 - Present
Designs an eco-friendly fine stationery line using original watercolor artwork and recycled paper/packaging. Creates custom pet portraits and art prints. Provides B2B design services including brochures, catalogs, print ads, direct mail pieces, web graphics, newsletters, and other brand-aligned marketing materials. Performs freelance design for TypoGraphic Services Inc. with clients including senior living, education centers, professional organizations/healthcare, and fundraising/health providers.
Art Director at QSP (QSP, A Time Inc. Company)
May 1, 2006 - January 1, 2012
Established and ran the company’s in-house art department (staff of one), saving over $600,000 in creative costs. Produced/design all marketing materials including catalogs, direct mail, sell sheets, posters, and web graphics. Managed end-to-end production workflow from conceptualization through completion, including theme implementation, color correction, and typography. Coordinated closely with Marketing to refresh and maintain brand consistency, created and managed production schedules, and maintained/archived files and materials for future use. Collaborated with photographers on shoots and assisted the stylist on set; supported materials for a 250+ person sales force. Transitioned and developed new logo/brand guidelines after the company was purchased by Time Inc.
Art Director at QSP, A Time Inc. Company
May 1, 2006 - January 1, 2012
Set up and ran an in-house art department with a staff of one, saving over $600,000 in creative costs. Produced and designed marketing materials including catalogs, direct mail, sell sheets, posters, and web graphics. Managed traffic/workflow from conceptualization to completion: theme implementation, color scheme, color correction, and typography. Collaborated with the Marketing Department to refresh and maintain brand consistency, creating and managing production schedules for both Marketing and Creative. Maintained and archived materials for reuse, and worked closely with photographers and styling support on set. Assisted with sales-force materials for 250+ people. Transitioned and developed new logo/brand guidelines after Time Inc. acquired the company in 2008.
Art Director at Professional Cutlery Direct
May 1, 2003 - May 1, 2006
Produced and designed established catalogs, including Professional Cutlery Direct and Uno All Volta, and developed the catalog design for PCD’s Cooking Enthusiast (15 catalogs per year). Managed an in-house art department with a staff of two. Managed catalog/brochure/direct-mail traffic/workflow from conceptualization to completion including theme implementation, color scheme, color correction, and typography. Partnered with Merchandising and the President to balance corporate image with aesthetically pleasing design; supported the Webmaster with website layout and email campaigns. Created and managed production schedules for Marketing and Creative teams. Worked with photographers and assisting stylist on set; set up an in-house photo studio for catalogs and web. Coordinated printer quotes, pre-press production tasks, and press approvals.
Designed one and four color advertisements / Direct mail / Newsletters (Graphic Design) at KRM The Ad Pros
March 1, 2002 - March 1, 2006
Designed one- and four-color advertisements, direct mail pieces, newsletters, and stationary sets for clients including Sirianni Mortgage Corporation, Scalzo Group, Sterling Lending Group, Caracansi Ramey & Assoc., CT Business Web, Pomperaug Woods, Mortgage Company’s of America, and Reynolds & Rowella.
Designer (Advertisements, Direct Mail, Newsletters, Stationery Sets) at KRM The Ad Pros
March 1, 2002 - March 1, 2006
Designed one- and four-color advertisements, direct mail pieces, newsletters, and/or stationery sets for multiple companies including Sirianni Mortgage Corporation, Scalzo Group, Sterling Lending Group, Caracansi Ramey & Assoc., CT Business Web, Pomperaug Woods, Mortgage Company’s of America, and Reynolds & Rowella.
Designed one and four color advertisements (Graphic Designer) at KRM The Ad Pros
March 1, 2002 - March 1, 2006
Designed one- and four-color advertisements, direct mail pieces, newsletters, and stationary sets for clients including mortgage and business web companies. Produced marketing collateral aligned with each client’s messaging and visual identity.
Art Director at Star Struck, Inc.
March 1, 2000 - May 1, 2003
Produced and designed advertisements, direct mail pieces, and official catalogs for minor league baseball, Cooperstown, Major League Soccer, and the New York Mets. Managed an in-house art department with a staff of three. Managed traffic/workflow from conceptualization to completion including theme implementation, color correction, and typography. Worked closely with Marketing, the Webmaster, and the President to balance corporate image and critique assignments. Managed model photo shoots and locations. Set up an in-house photo studio and photographed products for catalogs and website. Coordinated printer quotes and pre-press tasks, approved match-prints/film/blues, and attended press approvals.
Graphic Designer (Catalogs / Newsletters) at Eschenbach Optics
July 1, 1999 - January 1, 2005
Reconstructed and maintained company yearly catalogs and quarterly newsletters.
Catalog & Newsletter Designer at Eschenbach Optics
July 1, 1999 - January 1, 2005
Reconstructed and maintained yearly catalogs and quarterly newsletters.
Reconstructed and maintained catalogs and newsletters (Art/Production) at Eschenbach Optics
July 1, 1999 - January 1, 2005
Reconstructed and maintained company yearly catalogs and quarterly newsletters, ensuring consistent layout, branding, and production readiness across recurring publications.
Illustrator & Graphic Designer at Rutledge Books, Inc.
September 1, 1998 - August 1, 2001
Illustrated and designed artwork for cover jackets, flowed text, and designed chapter headings.
Illustrator & Designer at Rutledge Books, Inc.
September 1, 1998 - August 1, 2001
Illustrated and designed artwork for cover jackets, flowed text, and created chapter headings.
Graphic Designer at Star Struck, Inc.
January 1, 1998 - March 1, 2000
Produced and designed advertisements, direct mail pieces, and catalogs, supporting official catalogs for sports brands and managing creative production within the in-house art workflow.
Graphic Designer (then Art Director responsibilities) at Star Struck, Inc.
January 1, 1998 - March 1, 2000
Created advertisements, direct mail, and catalogs; supported in-house art department operations and production workflow.

Education

BFA at Western Connecticut State University
January 1, 1993 - January 1, 1997
BFA in Graphic Design & Studio Art (Painting) at Western Connecticut State University
January 1, 1993 - January 1, 1997
BFA in Graphic Design & Studio Art (Painting) at Western Connecticut State University
January 1, 1995 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Healthcare, Retail, Professional Services, Education, Consumer Goods

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Experience Level