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I'm a freelance Social Media Manager and Content Creator based in Wolverhampton, with a strong foundation in digital marketing, brand strategy, and customer insights from two decades in luxury retail management. I partner with UK-based businesses to grow audiences, launch brand initiatives, and deliver on-brand experiences across Instagram, TikTok, and Facebook. My approach blends formal training in social media with hands-on execution, analytics, and a client-focused mindset. I specialize in content strategy, short-form video production, and KPI-driven campaigns that align with brand goals. From concept to completion, I work with clients and stakeholders to create compelling content that drives engagement, increases reach, and delivers measurable results.…I'm a freelance Social Media Manager and Content Creator based in Wolverhampton, with a strong foundation in digital marketing, brand strategy, and customer insights from two decades in luxury retail management. I partner with UK-based businesses to grow audiences, launch brand initiatives, and deliver on-brand experiences across Instagram, TikTok, and Facebook. My approach blends formal training in social media with hands-on execution, analytics, and a client-focused mindset. I specialize in content strategy, short-form video production, and KPI-driven campaigns that align with brand goals. From concept to completion, I work with clients and stakeholders to create compelling content that drives engagement, increases reach, and delivers measurable results.

Kelly Smith

Social Media Manager, Content Creator, Brand Strategist, +2

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I'm a freelance Social Media Manager and Content Creator based in Wolverhampton, with a strong foundation in digital marketing, brand strategy, and customer insights from two decades in luxury retail management. I partner with UK-based businesses to grow audiences, launch brand initiatives, and deliver on-brand experiences across Instagram, TikTok, and Facebook. My approach blends formal training in social media with hands-on execution, analytics, and a client-focused mindset. I specialize in content strategy, short-form video production, and KPI-driven campaigns that align with brand goals. From concept to completion, I work with clients and stakeholders to create compelling content that drives engagement, increases reach, and delivers measurable results.…I'm a freelance Social Media Manager and Content Creator based in Wolverhampton, with a strong foundation in digital marketing, brand strategy, and customer insights from two decades in luxury retail management. I partner with UK-based businesses to grow audiences, launch brand initiatives, and deliver on-brand experiences across Instagram, TikTok, and Facebook. My approach blends formal training in social media with hands-on execution, analytics, and a client-focused mindset. I specialize in content strategy, short-form video production, and KPI-driven campaigns that align with brand goals. From concept to completion, I work with clients and stakeholders to create compelling content that drives engagement, increases reach, and delivers measurable results.

Available to hire

I’m a freelance Social Media Manager and Content Creator based in Wolverhampton, with a strong foundation in digital marketing, brand strategy, and customer insights from two decades in luxury retail management. I partner with UK-based businesses to grow audiences, launch brand initiatives, and deliver on-brand experiences across Instagram, TikTok, and Facebook. My approach blends formal training in social media with hands-on execution, analytics, and a client-focused mindset.

I specialize in content strategy, short-form video production, and KPI-driven campaigns that align with brand goals. From concept to completion, I work with clients and stakeholders to create compelling content that drives engagement, increases reach, and delivers measurable results.

Skills

Work Experience

Freelance Social Media Manager & Content Creator at Various UK-based Businesses (including Howling Wolf Gaming, Black Country Chamber of Commerce, The Chair Clinic, LockWorks Cinemas)

January 1, 2024 - Present

Managing social media, content creation, and marketing support for UK-based businesses, including Howling Wolf Gaming (Wolverhampton), Black Country Chamber of Commerce, The Chair Clinic, and LockWorks Cinemas. Responsibilities include developing content calendars, producing short-form videos (Reels and TikTok), Canva & CapCut asset creation, and copywriting. I drive community engagement, audience growth, and analytics-driven campaigns, translating brand strategy into practical content with KPI-focused results. I collaborate with clients and stakeholders to ensure on-brand messaging and timely delivery across platforms.