I'm an event marketing strategist. I've led event and marketing initiatives across high-growth companies, membership organizations, and consumer brands, with a particular focus on experiences that support revenue, community, and brand trust. Her background includes: - Executive leadership in events and engagement, overseeing 140+ events annually, including multi-day conventions, executive gatherings, sponsor programs, and intimate dinners - Marketing leadership roles where events were a core channel for growth, pipeline development, and brand awareness - End-to-end ownership of event operations, including budgeting, vendor management, timelines, run-of-show development, and cross-functional coordination - Strategic program design, transforming one-off events into repeatable, scalable experiences that delivered consistent outcomes

Kelsey Bigelow

I'm an event marketing strategist. I've led event and marketing initiatives across high-growth companies, membership organizations, and consumer brands, with a particular focus on experiences that support revenue, community, and brand trust. Her background includes: - Executive leadership in events and engagement, overseeing 140+ events annually, including multi-day conventions, executive gatherings, sponsor programs, and intimate dinners - Marketing leadership roles where events were a core channel for growth, pipeline development, and brand awareness - End-to-end ownership of event operations, including budgeting, vendor management, timelines, run-of-show development, and cross-functional coordination - Strategic program design, transforming one-off events into repeatable, scalable experiences that delivered consistent outcomes

Available to hire

I’m an event marketing strategist.

I’ve led event and marketing initiatives across high-growth companies, membership organizations, and consumer brands, with a particular focus on experiences that support revenue, community, and brand trust.

Her background includes:

  • Executive leadership in events and engagement, overseeing 140+ events annually, including multi-day conventions, executive gatherings, sponsor programs, and intimate dinners
  • Marketing leadership roles where events were a core channel for growth, pipeline development, and brand awareness
  • End-to-end ownership of event operations, including budgeting, vendor management, timelines, run-of-show development, and cross-functional coordination
  • Strategic program design, transforming one-off events into repeatable, scalable experiences that delivered consistent outcomes
See more

Language

English
Fluent

Work Experience

Head of Events at Operators Guild
October 22, 2023 - April 29, 2025
• Spearheaded over 140+ high-impact events annually, enhancing member engagement and community building. • Directed comprehensive marketing campaigns, maximizing attendance and enriching participant experiences. • Managed the flagship annual convention, ensuring brand alignment and generating six-figure returns.
Founder at Aligned Gatherings
December 1, 2025 - Present
• Founded a strategic event planning studio focused on small, high-impact business gatherings. • Lead all event strategy, logistics planning, vendor coordination, run-of-show development, and experience design. • Partner with founders, operators, and marketing leaders to align gatherings with business goals, relationship-building, and long-term brand impact. • Apply marketing, community, and operations expertise to de-risk logistics and ensure gatherings run smoothly behind the scenes. • Support teams without field marketing or events functions by providing end-to-end planning infrastructure. • Prioritize thoughtful design, operational foresight, and calm execution across every engagement.
Marketing Manager at Ironton Distillery & Crafthouse
March 2, 2020 - December 30, 2022
• Led all content production and marketing efforts across digital, print, and in-person channels, overseeing end-to-end workflows from planning to execution. • Created and managed the editorial calendar, coordinating blog posts, newsletters, social media, and event content across internal and freelance contributors. • Copywrote, designed, and sent branded newsletters. • Ensured all marketing content including advertising and on-site materials met brand guidelines and campaign goals. • Established standardized content processes to enable efficient collaboration across teams. • Directed all aspects of content marketing for major events, generating up to $25,000 per event and supporting $500,000 in annual private event revenue.
Marketing Manager at The Be Well Clinic
August 1, 2017 - May 1, 2021
Led multi-channel content and marketing operations, increasing membership applications 4x in 3 months. Managed editorial calendars, content pipelines, and email newsletters; implemented organizational systems to streamline communication and cross-functional workflows; collaborated with writers, designers, and leadership to align messaging and drive performance.
Head of Events at The Be Well Clinic
January 1, 2024 - April 30, 2025
Owned end-to-end production for events including vendor coordination, content delivery, internal workflows, and customer experience. Served as central liaison coordinating cross-functional teams and delivering event content on time.

Education

Bachelor of Arts in Visual Arts at University of Northern Colorado
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Travel & Hospitality, Consumer Goods