Kelsey Martin
I’m a Design Director with over a decade of experience leading brand transformation and creative strategy for both high-growth companies and global organizations.
About
I’m a Design Director with over a decade of experience leading brand transformation and creative strategy for both high-growth companies and global organizations. My work sits at the intersection of design, business strategy, and operational leadership—building scalable brand systems, directing integrated campaigns, and guiding teams to deliver work that strengthens market positioning and drives measurable results. I’ve led corporate rebrands, product launches, and cross-channel campaigns while optimizing creative operations and collaborating across marketing, product, and executive leadership.
In addition to leading teams and large-scale initiatives, I also partner directly with organizations as a strategic design advisor, helping translate complex ideas into clear, high-impact visual communication. Whether launching a new brand, refining an established identity, or shaping proposal and campaign strategy, my focus is always the same: building brands that are not only visually compelling, but strategically aligned, operationally efficient, and impossible to ignore.
- 15 years' experience
- Joined March 2026
Skills· 25
Languages
- EnglishFluent
Industry experience
- Healthcare
- Professional Services
- Software & Internet
- Media & Entertainment
- Computers & Electronics
- Consumer Goods
- Education
- Energy & Utilities
- Government
- Manufacturing
- Retail
- Transportation & Logistics
- Travel & Hospitality
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Work experience· 5 roles
Developed pitch decks, infographics, and proposal materials that translate complex ideas into visual storytelling, contributing to a 60%+ win rate; advised B2G and B2B clients on visual strategy to elevate proposals.
Founded and led KLSYco, shaping brand strategy for clients such as Nootrient and Basin Fluids, building visual systems, packaging concepts (10 SKUs), digital campaigns, and enterprise campaigns; advised Screendragon on strategic design and supported OU Health with patient communications.
Led brand strategy and creative development for 10+ campaigns and multiple product launches; brought a corporate rebrand in-house, saving $175K; established cohesive brand systems and improved cross-functional workflows; produced thousands of assets across channels.
Education
Marketing & International Business
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