I’m a Design Director with over a decade of experience leading brand transformation and creative strategy for both high-growth companies and global organizations. My work sits at the intersection of design, business strategy, and operational leadership—building scalable brand systems, directing integrated campaigns, and guiding teams to deliver work that strengthens market positioning and drives measurable results. I’ve led corporate rebrands, product launches, and cross-channel campaigns while optimizing creative operations and collaborating across marketing, product, and executive leadership. In addition to leading teams and large-scale initiatives, I also partner directly with organizations as a strategic design advisor, helping translate complex ideas into clear, high-impact visual communication. Whether launching a new brand, refining an established identity, or shaping proposal and campaign strategy, my focus is always the same: building brands that are not only visually compelling, but strategically aligned, operationally efficient, and impossible to ignore.

Kelsey Martin

I’m a Design Director with over a decade of experience leading brand transformation and creative strategy for both high-growth companies and global organizations. My work sits at the intersection of design, business strategy, and operational leadership—building scalable brand systems, directing integrated campaigns, and guiding teams to deliver work that strengthens market positioning and drives measurable results. I’ve led corporate rebrands, product launches, and cross-channel campaigns while optimizing creative operations and collaborating across marketing, product, and executive leadership. In addition to leading teams and large-scale initiatives, I also partner directly with organizations as a strategic design advisor, helping translate complex ideas into clear, high-impact visual communication. Whether launching a new brand, refining an established identity, or shaping proposal and campaign strategy, my focus is always the same: building brands that are not only visually compelling, but strategically aligned, operationally efficient, and impossible to ignore.

Available to hire

I’m a Design Director with over a decade of experience leading brand transformation and creative strategy for both high-growth companies and global organizations. My work sits at the intersection of design, business strategy, and operational leadership—building scalable brand systems, directing integrated campaigns, and guiding teams to deliver work that strengthens market positioning and drives measurable results. I’ve led corporate rebrands, product launches, and cross-channel campaigns while optimizing creative operations and collaborating across marketing, product, and executive leadership.

In addition to leading teams and large-scale initiatives, I also partner directly with organizations as a strategic design advisor, helping translate complex ideas into clear, high-impact visual communication. Whether launching a new brand, refining an established identity, or shaping proposal and campaign strategy, my focus is always the same: building brands that are not only visually compelling, but strategically aligned, operationally efficient, and impossible to ignore.

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Language

English
Fluent

Work Experience

Founder + Design Director at KLSYco
January 1, 2024 - Present
Founded and led KLSYco, shaping brand strategy for clients such as Nootrient and Basin Fluids, building visual systems, packaging concepts (10 SKUs), digital campaigns, and enterprise campaigns; advised Screendragon on strategic design and supported OU Health with patient communications.
Consultant + Digital Designer at Summit Strategy
May 1, 2024 - Present
Developed pitch decks, infographics, and proposal materials that translate complex ideas into visual storytelling, contributing to a 60%+ win rate; advised B2G and B2B clients on visual strategy to elevate proposals.
Design Director (Promoted through Six Roles) at Poppulo | FWI
March 1, 2015 - April 1, 2024
Led brand strategy and creative development for 10+ campaigns and multiple product launches; brought a corporate rebrand in-house, saving $175K; established cohesive brand systems and improved cross-functional workflows; produced thousands of assets across channels.
Proposal Specialist at AECOM | URS
February 1, 2013 - March 1, 2015
Led the development of 35+ high-value RFP responses, converting dense technical material into clear, structured content while maintaining 100% compliance with submission requirements.
Account Executive at Motive: A Project Worldwide Agency
February 1, 2011 - February 1, 2013
Managed six multi-channel client accounts totaling $150K in monthly retainers, leading campaign strategy, budgets, and a team of three designers while strengthening brand alignment and client partnerships.

Education

B.S.. Business Administration at University of Colorado Denver
September 4, 2006 - May 8, 2010
Marketing & International Business

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Software & Internet, Media & Entertainment, Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Government, Manufacturing, Retail, Transportation & Logistics, Travel & Hospitality