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I’m a proven creative director with 20+ years across diverse markets, building brands, experiences and integrated marketing solutions for global and national brands. I’ve led creative teams from Iris APAC to Halo, driving brand creation, development and campaigns that connect with audiences and deliver measurable outcomes. I’m a strong advocate for brand-first thinking and inclusive culture, championing clear communication and collaboration to unlock the best work. I stay alert for unexpected opportunities in the market to elevate brands, fuel growth and inspire teams.…I’m a proven creative director with 20+ years across diverse markets, building brands, experiences and integrated marketing solutions for global and national brands. I’ve led creative teams from Iris APAC to Halo, driving brand creation, development and campaigns that connect with audiences and deliver measurable outcomes. I’m a strong advocate for brand-first thinking and inclusive culture, championing clear communication and collaboration to unlock the best work. I stay alert for unexpected opportunities in the market to elevate brands, fuel growth and inspire teams.

Kelly Finnegan

Creative Director, Brand Strategist, Brand Designer, +7

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I’m a proven creative director with 20+ years across diverse markets, building brands, experiences and integrated marketing solutions for global and national brands. I’ve led creative teams from Iris APAC to Halo, driving brand creation, development and campaigns that connect with audiences and deliver measurable outcomes. I’m a strong advocate for brand-first thinking and inclusive culture, championing clear communication and collaboration to unlock the best work. I stay alert for unexpected opportunities in the market to elevate brands, fuel growth and inspire teams.…I’m a proven creative director with 20+ years across diverse markets, building brands, experiences and integrated marketing solutions for global and national brands. I’ve led creative teams from Iris APAC to Halo, driving brand creation, development and campaigns that connect with audiences and deliver measurable outcomes. I’m a strong advocate for brand-first thinking and inclusive culture, championing clear communication and collaboration to unlock the best work. I stay alert for unexpected opportunities in the market to elevate brands, fuel growth and inspire teams.

Available to hire

I’m a proven creative director with 20+ years across diverse markets, building brands, experiences and integrated marketing solutions for global and national brands. I’ve led creative teams from Iris APAC to Halo, driving brand creation, development and campaigns that connect with audiences and deliver measurable outcomes. I’m a strong advocate for brand-first thinking and inclusive culture, championing clear communication and collaboration to unlock the best work. I stay alert for unexpected opportunities in the market to elevate brands, fuel growth and inspire teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Consultant/Fractional Creative Director at Brandtale

January 1, 2020 - October 28, 2025

Leading brand strategy and creative direction for a maverick B2B agency startup, shaping positioning and crafting impactful campaigns to grow its client portfolio.

Creative Director at Halo

December 1, 2019 - December 1, 2019

Strategy and planning lead; managed the creative department (nine in-house staff plus freelancers); streamlined processes; expanded client base and secured high-profile opportunities (e.g., Deezer, London Designer Outlet, Mallets Cider) while fostering an inclusive, growth-focused culture.

Founder & Creative Adventurer at Man v Beast Ltd

February 1, 2018 - February 1, 2018

Created a bolt-on creative service for startups, focusing on brand creation and marketing support to enable a brand-first approach against apathy, doubt, and fear; secured retained clients including Deezer.

Creative Director, Consulting/Freelance at Epoch, Strategy Distillery & Tribe Communications

December 1, 2014 - December 1, 2014

Long-term freelance roles across agencies in the South West, enhancing creative offerings from the inside out with branding, packaging, campaigns, events and retail initiatives for clients including Coca-Cola, Revlon, Unilever, Danone, Nestlé, Gourmet Burger Kitchen, eBay and more.

Creative Director at Iris Singapore

January 31, 2010 - January 31, 2010

Led APAC hub development, growing the Singapore team and regional offering; won major clients such as Sony Ericsson, Diageo, Red Bull and Tiger Beer; built integrated regional capabilities across Delhi, Beijing and Sydney.

Senior Creative - Creative Group Head at Iris London

February 1, 2006 - February 1, 2006

Led the London creative team, contributing to Iris’ APAC expansion and agency growth; grew the team from 1 to 25+, securing major multi-market accounts and delivering award-winning campaigns.

Freelance Art Director at London Agencies (The Marketing Store Worldwide, Bates 141, Communicator, ZGC, Inferno, Haygarth, Momentum)

December 31, 2003 - December 31, 2003

Freelance art direction across FMCG brands, delivering packaging, promotions, POS and experiential work for multiple agencies.

Brand & Creative Lead at Tinnitus UK

January 1, 2022 - October 28, 2025

Expanded and activated the 2022 re-brand, rolling out across fundraising, recruitment and awareness campaigns, shaping marketing strategy and directing brand assets.

Creative Director at Epoch, Strategy Distillery & Tribe Communications

December 31, 2014 - December 31, 2014

Freelance consulting roles helping agencies grow creatively from inside out; brands included Coca-Cola, Unilever, Nestlé, Danone, eBay, and more.

Senior Creative / Creative Group Head at Iris London

February 1, 2006 - February 1, 2006

Led the growth of the London hub and established APAC regional offering; secured major accounts including Diageo, Tiger Beer, Unilever, Yahoo, Red Bull; created Johnnie Walker Black label global campaign and grew the team to over 25.

Art Director at Freelance (London)

December 31, 2003 - December 31, 2003

Freelance art direction for a wide range of FMCG brands; involved in promotions, packaging, POS and experiential campaigns.