Tasked with the opportunity to create the initial logo. One that will echo the values and reflect the location opportunities that the VIPPA application can provide. Simplistic shapes target the centre while others form the ‘V’ for VIPPA. The curves are used in contrast to sharp angles which then form in the negative shape, a location icon. Being the first of its kind demands an original typeface while obtaining its unique connection and relationship to the whole.
Full brand guideline and marketing collateral: https://www.twine.net/signin#graphicdesigner#branding#logo#designer