Kelvin Dean

Led a complete redesign of Amplify-Now’s SaaS platform, transforming a dated, letterboxed bootstrap-built interface into a modern, responsive product supported by a new design system. Owned end-to-end UI/UX and product design for an enterprise SaaS platform used by 2,000+ users across multinational clients, working as the sole designer alongside 3 product managers and 20 engineers, and guiding the product roadmap for two years. Ran monthly sprint and release cycles with product and engineering, translating user research into wireframes and prototypes validated through testing. Shipped major features including a customizable initiative dashboard, resource management, and an AI chat implementation.

Delivered UI/UX design within a small team (two engineers, a systems engineer, and an account manager), creating custom websites and mobile applications across the product suite. Built reusable skills, mockups, requirements packages, and project plans, and supported design workflows integrated with Figma, GitLab, and Pendo using Claude. Directed graphic design, branding, and publication work including annual reports and initial offering documents, plus 2D animation and video editing for marketing content. Managed client accounts and project delivery end-to-end, balancing design quality with timelines and budget.

Provided responsive web design and development, branding, print work, and web UI/UX for independent clients, alongside agency-based engagements. Delivered end-to-end creative and implementation support depending on project needs.