Social Media Manager at Men’s Mindset & Self-Mastery Coaching Brand

Own the full social media presence for a male personal development coach focused on self-discipline and reclaiming focus. Grew TikTok from 0 to 1,200+ followers in 60 days through consistent short-form video content aligned to the brand’s self-mastery messaging. Validated YouTube as a secondary growth channel, reaching 132 subscribers in 8 weeks with a 2x/week posting experiment. Sustained brand voice and posting cadence across TikTok, Instagram, and YouTube via a monthly content calendar. Scripted, produced, and edited short-form video content in CapCut and InShot using platform trend analysis. Tracked performance through YouTube Studio and Meta Insights and iterated strategy monthly using engagement rate, reach, and follower growth. Documented community response guidelines and escalation framework enabling Claude AI-assisted DM/comment replies to run consistently on-brand without manual oversight.

Social Media Manager at Women’s Trauma Healing & Empowerment Coaching Brand

Owned complete social media presence for a female coach helping women and young girls heal from trauma and reclaim confidence. Built the Instagram community from scratch over 12 months, growing from 0 to 1,000+ followers and achieving a 90% increase in audience engagement through a story-driven, empathetic content strategy aligned with the coach’s brand identity. Maintained a 5–7 posts/week publishing cadence by creating and scheduling content in Buffer and Canva using a structured content calendar for async client review. Produced monthly audience and competitor analysis reports using BuzzSumo and Sprout Social to guide content direction and posting schedules. Collaborated on a brand voice guide to ensure consistent tone across all touchpoints. Delivered monthly analytics reports translating metrics into specific actionable adjustments.

Video Editor at BBBNE

I helped created BBBNE and in charge of managing their social presence online as their social media manager and video editor.

Social Media & Video Content Volunteer at Lupus Health Organization (Remote)

Created and managed social media video content for a lupus fundraising/awareness campaign. Increased public awareness and engagement by 80% through short-form videos enhanced with motion graphics and informational content supporting prevention and early diagnosis messaging.

Social Media & Video Content Volunteer at Lupus Health Organization

Created and managed social media video content for a lupus fundraising campaign from a remote Texas-based role. Increased public awareness by 80% by producing short-form videos enhanced with motion graphics. Expanded outreach by 80% through content designed to improve social media reach and engagement. Supported community campaign messaging with video editing and motion graphics covering prevention and early diagnosis information.