Kendra Peterson

Revenue Growth: Led a membership expansion strategy that secured 4 new high-tier members, generating €2M in new Annual Recurring Revenue. Strategic Lead Gen: Developed a data-driven digital strategy that expanded the association's reach beyond its original EU-funded cohort, successfully converting external corporate prospects into members. Process Optimization: Implemented measurement and feedback loops to align marketing activities with the sales pipeline, ensuring content directly contributed to ecosystem growth. Data Iteration: Continuously optimized and iterated content base on data-driven insights to maximize engagement.

High-Impact ROI: Key member of a cross-functional agency team delivering an average 327% ROI increase and 4x more qualified leads within 6-month cycles. Content Authority: Authored long-form thought leadership and SEO-aligned content to establish client authority in the DeFi/DeSci sector. Campaign Management: Managed multi-channel social strategies and PPC campaigns, contributing to a collective $50M+ revenue generation across a 20-industry portfolio.

Team Leadership: Mentored and managed a team of 6 writers plus 1 editor, ensuring 100% on-time delivery for high-volume blockchain and tech clients. Editorial Scalability: Built a comprehensive editorial calendar and standardized SOPs that increased weekly content output by ~30% while significantly improving client satisfaction. Editorial Architecture: Architected strategic roadmaps and branding frameworks for international clients, defining core value propositions and scalable marketing architectures. Operational Excellence: Designed and implemented SOPs that improved workflow efficiency and on-time delivery for distributed teams of designers, developers, and writers.