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Hi, I’m Kendra Peterson, a content marketing manager with 15+ years of international experience across Web3, pharma, and media. I specialize in content strategy, SEO/geo optimization, and scalable content operations that drive revenue growth and demand generation. I’m passionate about building AI-enabled content systems, leading distributed teams, and turning data-driven insights into engaging experiences that help organizations grow. I’ve helped agencies and companies increase ROI, expand reach, and create durable content ecosystems that support long-term success.…Hi, I’m Kendra Peterson, a content marketing manager with 15+ years of international experience across Web3, pharma, and media. I specialize in content strategy, SEO/geo optimization, and scalable content operations that drive revenue growth and demand generation. I’m passionate about building AI-enabled content systems, leading distributed teams, and turning data-driven insights into engaging experiences that help organizations grow. I’ve helped agencies and companies increase ROI, expand reach, and create durable content ecosystems that support long-term success.

Kendra Peterson

Content Strategist, Growth Marketer, Marketing Strategist, +5

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Hi, I’m Kendra Peterson, a content marketing manager with 15+ years of international experience across Web3, pharma, and media. I specialize in content strategy, SEO/geo optimization, and scalable content operations that drive revenue growth and demand generation. I’m passionate about building AI-enabled content systems, leading distributed teams, and turning data-driven insights into engaging experiences that help organizations grow. I’ve helped agencies and companies increase ROI, expand reach, and create durable content ecosystems that support long-term success.…Hi, I’m Kendra Peterson, a content marketing manager with 15+ years of international experience across Web3, pharma, and media. I specialize in content strategy, SEO/geo optimization, and scalable content operations that drive revenue growth and demand generation. I’m passionate about building AI-enabled content systems, leading distributed teams, and turning data-driven insights into engaging experiences that help organizations grow. I’ve helped agencies and companies increase ROI, expand reach, and create durable content ecosystems that support long-term success.

Available to hire

Hi, I’m Kendra Peterson, a content marketing manager with 15+ years of international experience across Web3, pharma, and media. I specialize in content strategy, SEO/geo optimization, and scalable content operations that drive revenue growth and demand generation. I’m passionate about building AI-enabled content systems, leading distributed teams, and turning data-driven insights into engaging experiences that help organizations grow. I’ve helped agencies and companies increase ROI, expand reach, and create durable content ecosystems that support long-term success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Content Marketing Manager at PharmaLedger Association

April 1, 2024 - April 1, 2025

Revenue Growth: Led a membership expansion strategy that secured 4 new high-tier members, generating €2M in new Annual Recurring Revenue. Strategic Lead Gen: Developed a data-driven digital strategy that expanded the association's reach beyond its original EU-funded cohort, successfully converting external corporate prospects into members. Process Optimization: Implemented measurement and feedback loops to align marketing activities with the sales pipeline, ensuring content directly contributed to ecosystem growth. Data Iteration: Continuously optimized and iterated content base on data-driven insights to maximize engagement.

Web3 Marketing Specialist at GoViral Digital Agency

August 1, 2022 - August 1, 2024

High-Impact ROI: Key member of a cross-functional agency team delivering an average 327% ROI increase and 4x more qualified leads within 6-month cycles. Content Authority: Authored long-form thought leadership and SEO-aligned content to establish client authority in the DeFi/DeSci sector. Campaign Management: Managed multi-channel social strategies and PPC campaigns, contributing to a collective $50M+ revenue generation across a 20-industry portfolio.

Senior Editor at Byte Media Content Agency

May 1, 2020 - January 1, 2022

Team Leadership: Mentored and managed a team of 6 writers plus 1 editor, ensuring 100% on-time delivery for high-volume blockchain and tech clients. Editorial Scalability: Built a comprehensive editorial calendar and standardized SOPs that increased weekly content output by ~30% while significantly improving client satisfaction. Editorial Architecture: Architected strategic roadmaps and branding frameworks for international clients, defining core value propositions and scalable marketing architectures. Operational Excellence: Designed and implemented SOPs that improved workflow efficiency and on-time delivery for distributed teams of designers, developers, and writers.

Freelance Execution Architect & Growth Consultant at Meta Frame Consulting

January 1, 2016 - Present

Budget Management: Directed project budgets ranging from €50K startup campaigns to €500K production frameworks, optimizing resource allocation to maximize client ROI. Startup Building: Provided zero-to-one leadership for startups and scale-ups, building departments from the ground up, including brand identity and hiring cross-functional teams. Brand Architecture: Architected strategic roadmaps and branding frameworks for international clients, defining core value propositions and scalable marketing architectures. Operational Excellence: Designed and implemented SOPs to improve workflow efficiency and on-time delivery for distributed teams of designers, developers, and writers.