UI/UX Designer focused on turning complex ideas into simple, intuitive, and scalable digital solutions. Experienced in design systems and visual UI design, I have delivered effective user experiences across social networking and banking domains. In my previous role at Eight Inc, I had worked on two different products, a video-sharing platform for a start-up and a banking mobile app, which helped me build flexibility in my design approach. I contributed across the end-to-end design process, including UX audits, user flows, high-fidelity mockups, and design systems. I’ve also led and supported several feature designs for both platforms, which allowed me to balance creativity with structure and adapt my thinking to suit playful, media-rich interfaces to clean, minimal layouts for financial tools.

Chui Keng Yin

UI/UX Designer focused on turning complex ideas into simple, intuitive, and scalable digital solutions. Experienced in design systems and visual UI design, I have delivered effective user experiences across social networking and banking domains. In my previous role at Eight Inc, I had worked on two different products, a video-sharing platform for a start-up and a banking mobile app, which helped me build flexibility in my design approach. I contributed across the end-to-end design process, including UX audits, user flows, high-fidelity mockups, and design systems. I’ve also led and supported several feature designs for both platforms, which allowed me to balance creativity with structure and adapt my thinking to suit playful, media-rich interfaces to clean, minimal layouts for financial tools.

Available to hire

UI/UX Designer focused on turning complex ideas into simple, intuitive, and scalable digital solutions. Experienced in design systems and visual UI design, I have delivered effective user experiences across social networking and banking domains.

In my previous role at Eight Inc, I had worked on two different products, a video-sharing platform for a start-up and a banking mobile app, which helped me build flexibility in my design approach. I contributed across the end-to-end design process, including UX audits, user flows, high-fidelity mockups, and design systems. I’ve also led and supported several feature designs for both platforms, which allowed me to balance creativity with structure and adapt my thinking to suit playful, media-rich interfaces to clean, minimal layouts for financial tools.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

UI/UX Designer (Contract) at Eight Inc.
June 1, 2025 - August 1, 2025
Led the mobile app redesign of Qcast’s video-sharing platform to align with updated desktop designs, ensuring a consistent and cohesive cross-platform experience. Delivered responsive, high-fidelity mobile mockups by reworking critical UX flows and rearranging UI layouts to optimize mobile usability and maintain task efficiency. Conducted a UX audit to identify usability issues and feature discrepancies, providing actionable insights and recommendations that guided design alignment across platforms. Managed the project timeline, providing timely updates to ensure smooth collaboration and timely delivery.
UI/UX Design Intern at Eight Inc.
January 14, 2025 - June 17, 2025
Redesigned the desktop web portal of Qcast’s video-sharing platform, improving content discoverability, interface clarity, and overall usability of core features. Designed 70+ high-fidelity, user-centric interfaces by translating wireframes and research insights into polished UI, integrating new design elements, strengthening visual hierarchy and ensuring alignment with brand identity across core product areas. Led the design for upcoming features (e.g., AI Assistant, Livestream Video) and essential features (e.g., Onboarding, Manage Billing), mapping end-to-end user flows and establishing UX strategy. Developed and maintained a scalable design system for the web portal using atomic design principles, ensuring visual consistency and efficient design collaboration. Identified and resolved UX inconsistencies in the platform’s main video control functions, resulting in a more intuitive user journey. Contributed to the design of Bangkok Bank’s mobile banking app, supporting UI design
Milieu Fashion Marketing Intern | Part-time at Milieu Fashion
June 1, 2023 - July 1, 2024
Planned and executed data-informed content strategies across social media platforms, growing Instagram followers by 47%, driving engagement, sales and footfall to the store. Executed the redesign and launch of a new Shopify Store, driving an increase in e-commerce revenue through improved information architecture. Led the production of short-form video content to highlight product value through visual storytelling, driving higher engagement and conversion.
Marketing Strategist Intern at TMR Media
July 1, 2023 - November 1, 2023
- Planned and developed content strategies that are aligned with brand objectives to drive engagement and conversions across multiple platforms (Instagram, TikTok, Facebook). - Conducted research on market trends, audience behaviours and competitors across food, entertainment and festive domains to inform content strategies. - Collaborated with graphic designers to develop marketing assets that are aligned with the campaign objectives and visually aligned with brand image.

Education

Diploma in Real Estate Business at Ngee Ann Polytechnic
April 1, 2017 - April 1, 2020
Google UX Design Certificate at Coursera
December 1, 2023 - February 1, 2024

Qualifications

Google UX Design Certificate
December 1, 2023 - February 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Retail, Education