I am an accomplished Senior Marketing Manager with over 20 years of strategic marketing experience across global markets, driving brand growth, customer engagement, and commercial success in competitive industries. I have led multicultural teams to develop integrated marketing strategies that strengthen brand equity, deliver measurable ROI, and support long-term business goals. My experiences span managing multi-channel campaigns and digital transformation programs across Europe, Asia-Pacific, and the Americas—aligning global brand objectives with local market insights. I am highly skilled in overseeing website management, social media, content creation, and scheduling to ensure consistent, compelling brand storytelling across all digital touchpoints. I excel in translating complex market data into actionable strategies that elevate performance, boost customer loyalty, and drive growth. I value collaboration and innovation, working closely with cross-functional stakeholders to build cohesive brand narratives and meaningful, sustainable value. A strong believer in collaboration and innovation, I work closely with cross-functional stakeholders to build cohesive brand narratives and create meaningful, sustainable value.

Emma Kennedy

I am an accomplished Senior Marketing Manager with over 20 years of strategic marketing experience across global markets, driving brand growth, customer engagement, and commercial success in competitive industries. I have led multicultural teams to develop integrated marketing strategies that strengthen brand equity, deliver measurable ROI, and support long-term business goals. My experiences span managing multi-channel campaigns and digital transformation programs across Europe, Asia-Pacific, and the Americas—aligning global brand objectives with local market insights. I am highly skilled in overseeing website management, social media, content creation, and scheduling to ensure consistent, compelling brand storytelling across all digital touchpoints. I excel in translating complex market data into actionable strategies that elevate performance, boost customer loyalty, and drive growth. I value collaboration and innovation, working closely with cross-functional stakeholders to build cohesive brand narratives and meaningful, sustainable value. A strong believer in collaboration and innovation, I work closely with cross-functional stakeholders to build cohesive brand narratives and create meaningful, sustainable value.

Available to hire

I am an accomplished Senior Marketing Manager with over 20 years of strategic marketing experience across global markets, driving brand growth, customer engagement, and commercial success in competitive industries. I have led multicultural teams to develop integrated marketing strategies that strengthen brand equity, deliver measurable ROI, and support long-term business goals. My experiences span managing multi-channel campaigns and digital transformation programs across Europe, Asia-Pacific, and the Americas—aligning global brand objectives with local market insights. I am highly skilled in overseeing website management, social media, content creation, and scheduling to ensure consistent, compelling brand storytelling across all digital touchpoints. I excel in translating complex market data into actionable strategies that elevate performance, boost customer loyalty, and drive growth. I value collaboration and innovation, working closely with cross-functional stakeholders to build cohesive brand narratives and meaningful, sustainable value.

A strong believer in collaboration and innovation, I work closely with cross-functional stakeholders to build cohesive brand narratives and create meaningful, sustainable value.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Group Marketing Manager - Campaigns at DANX Carousel Group
February 1, 2023 - Present
Led the development and execution of strategic marketing programs to enhance brand presence and accelerate growth. Managed multi-channel campaigns across PPC, SEO, website optimization, automation, CRM, and HubSpot (Demand generation).
Marketing Manager at ATG Environmental Waste
February 1, 2022 - January 31, 2023
Led marketing efforts for environmental waste division; integrated multi-channel campaigns; aligned to business objectives and value propositions.
Group Marketing Manager at Zymplify
February 1, 2020 - January 31, 2022
Led a team of 5 content and campaign marketers across a diverse brand portfolio; designed multi-channel programs (PPC, SEO, landing pages, email journeys, web and social) and established measurement and reporting processes.
Global Marketing Executive at Eakin Healthcare / Armstrong Medical
January 1, 2017 - January 1, 2020
Managed international campaigns; oversaw lifecycle from planning to delivery; developed marketing materials and websites; organized trade events (Shanghai) in collaboration with international partners; distributor marketing campaigns; supported investor relations and stakeholder engagement.
Marketing and Events Officer at British Chambers of Commerce
January 1, 2003 - January 1, 2007
Implemented multi-channel marketing campaigns for national and international business events; produced marketing materials; led branding initiatives and event partnerships.
Corporate Fundraising Executive at The Christie NHS Foundation Trust
January 1, 2007 - January 1, 2011
Drove corporate fundraising initiatives; built partnerships with sponsors; supported events and donor engagement.
International Marketing Manager at Peel Holdings
January 1, 2011 - January 1, 2013
Managed international marketing for Peel Holdings; planned campaigns to support cross-border growth; delivered trade events and B2B outreach.

Education

B.A. Hons Marketing at University of Central Lancashire
January 1, 1999 - January 1, 2000
Foundation degree at Dominican Catholic Volunteer Grammar
January 1, 1992 - January 1, 1999
GCSE & A-level at Dominican Catholic Volunteer Grammar
January 1, 2016 - January 16, 2026
Digital Graphics Editing (Photoshop & Illustrator) at University of Central Lancashire
January 11, 2030 - January 16, 2026

Qualifications

HubSpot Certified (Demand Generation)
January 11, 2030 - January 16, 2026
GCSE & A-level
January 1, 2016 - January 16, 2026
Digital Graphics Editing (Photoshop & Illustrator)
January 11, 2030 - January 16, 2026

Industry Experience

Healthcare, Professional Services, Manufacturing, Media & Entertainment, Education