Available to hire
Hi, I’m John Kennedy. I help businesses grow through digital marketing, from leveraging AI to SEO to product development and strategy, grounded in detailed buyer persona research. I collaborate as either a consultant or fractional CMO with startups and mature companies in IT, cybersecurity, technology, SaaS, professional services, travel & hospitality, e-commerce and retail, delivering first hand knowledge and a “hands-on” approach that drives measurable results.
In parallel with my marketing work, I run Nordisk Prepper, an outdoor retail brand to get first hand experience of e-commerce and coach business leaders 1:1, from those seeking a strategic edge, a sounding board for ideas or who want to develop their understanding of business, culture and language.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Beginner
Work Experience
Digital Marketing & AI Lecturer at Hermods AB
April 1, 2023 - PresentTaught TAM22, TAM23 and TAM24 focusing on MarTech, AI, HubSpot, digital marketing, strategy, and tool assessment and selection.
VD / CEO at NORDISK PREPPER
December 1, 2023 - PresentOnline retail company retaling outdoor clothing and equipment; responsible for sourcing surplus stock, branding, and e-commerce strategy.
CEO Marketing Consultancy at Kennedy Group AB
March 1, 2019 - PresentHubSpot and Google certified; helps SaaS, tech, cybersecurity and professional services firms to find audiences, select digital channels, and craft impactful messages; three pillars: product marketing, inbound marketing, content marketing.
VD / CEO at Kennedy Andersson AB
February 1, 2016 - March 1, 2019Inbound marketing agency helping clients with complex B2B sales, branding, design, CRM and digital marketing; gold HubSpot partner and reseller.
English as a Second Language Teacher at CELT AB
February 1, 2024 - PresentEnglish language training focusing on business conversation, culture and confidence.
Substitute Teacher - Affarsgymnasiet Örebro at Edukatus Alliance AB
September 1, 2017 - PresentEnglish language substitute teacher for years 1–3 (16–18 year olds).
Public Relations Consultant at Four PR
December 1, 2014 - PresentSenior Advisor helping to develop communications and brand strategy for multiple clients across PR, marketing, CRM and international development.
Content Marketing at John Kennedy
January 1, 2013 - PresentHelp with business strategy, branding, marketing, sales, CRM, revenue generation and management.
Marketing - Core Team Contributor at OWASP SAMM
November 1, 2018 - April 1, 2024Core team contributor focusing on marketing activities within the OWASP SAMM framework.
Marketing Specialist at Adflow
August 1, 2022 - May 1, 2023Cloud-based platform that automates and produces data-driven content for social media with motion design.
Marketing Director at Earcandy Entertainment Limited
April 1, 2021 - April 1, 2022Led marketing efforts for a media/entertainment company; defined brand and go-to-market strategies.
Member of the Board at Black Knights
February 1, 2015 - February 1, 2017Marketing and branding oversight for Örebro's American Football team; board responsibilities.
Management Consultant at neuner + kennedy
March 1, 2013 - January 1, 2016Hospitality-focused consulting: marketing, branding, CRM, revenue management and operations.
Strategy and Business Development at floofl
February 1, 2015 - September 1, 2015Strategic development for a travel & hospitality educational initiative; supporting industry education and startup activity.
Marknadsföring, Entreprenörskap, Engelska lärare at Thoren Business School
February 1, 2014 - July 1, 2015Marketing, entrepreneurship and English teaching roles within the Swedish school.
Hotel Consultant at Livin' Hotell & Vandrarhem
November 1, 2013 - May 1, 2015Hotel consulting focusing on hospitality marketing and operations improvements.
Vice President of Marketing & CRM EMEA at Carlson Rezidor Hotel Group
September 1, 2006 - December 1, 2012Led branding, marketing and CRM for multi-brand EMEA portfolio; contributed to revenue strategies.
Member Board of Directors at Rezidor Cornerstone N/V Denmark
September 1, 2006 - December 1, 2012Board involvement for print, graphic and merchandise fulfillment subsidiary.
Chairman of the Board at Rezidor Loyalty Management N/V Denmark
September 1, 2006 - December 1, 2012Oversight of loyalty program operations and finances for the subsidiary.
CRM Program Advisory Board Member at Carlson Rezidor CRM Program Advisory Board
September 1, 2006 - December 1, 2012Advisory role representing EMEA on global loyalty and CRM strategy.
Senior Director Radisson SAS Marketing & CRM Multi-brand EMEA at Radisson Blu / Radisson SAS
March 1, 2006 - September 1, 2006Led CRM and marketing across multiple brands in EMEA; involved in guest loyalty and CRM roadmaps.
Director Radisson SAS Marketing & CRM Multi-brand EMEA at Radisson SAS Marketing & CRM
December 1, 2000 - March 1, 2006Marketing & CRM leadership for multi-brand EMEA portfolio; analytics, promotions and partnerships.
Relationship Marketing Director EMEA at Hilton Worldwide
January 1, 2000 - December 1, 2000Directed relationship marketing across EMEA; member enrolment, activation and engagement initiatives.
Program Manager EMEA at Hilton HHonors
September 1, 1997 - January 1, 2000Launched and managed Hilton HHonors program expansion in EMEA.
Partner Marketing Manager EMEA at Hertz
May 1, 1994 - September 1, 1997Negotiated partnerships for Hertz customers to earn miles and benefits.
CEO at NORDISK PREPPER
December 1, 2023 - PresentCEO of online retail selling surplus and quality outdoor clothing and equipment; focus on well-known brands and broad accessibility.
CEO, Marketing Consultancy at Kennedy Group AB
March 1, 2019 - PresentHubSpot and Google-certified consultancy helping SaaS, tech, cybersecurity and professional services clients grow via product, inbound and content marketing.
Substitute Teacher - English at Edukatus Alliance AB
September 1, 2017 - PresentEnglish language substitute teaching for years 1-3 (16-18 year olds).
Content Marketing at John Kennedy Content
January 1, 2013 - PresentStrategic support for business strategy, branding, marketing, sales and revenue generation; CRM and profitability actions.
Marketing, Entrepreneurship & English Teacher at Thoren Business School
February 1, 2014 - July 1, 2015Marketing, entrepreneurship and English teaching.
Rezidor Loyalty Management N/V Denmark, Chairman of the Board at Rezidor Loyalty Management N/V Denmark
September 1, 2006 - December 1, 2012Led the loyalty program and gift card program governance.
Carlson Rezidor CRM Program Advisory Board Member at Carlson Rezidor
September 1, 2006 - December 1, 2012Advisory board member representing EMEA CRM strategy.
Director Radisson SAS Marketing & CRM Multi-brand EMEA at Radisson SAS
December 1, 2000 - March 1, 2006CRM roadmap, guest loyalty program and multi-brand CRM across EMEA.
Hilton HHonors Program Manager EMEA at Hilton
September 1, 1997 - January 1, 2000Launched Hilton HHonors program in EMEA.
Education
Bachelor of Arts with Hons, Business Studies and Finance at University of West London
January 1, 1987 - January 1, 1990Higher National Diploma, Business Studies and Marketing at University of Central Lancashire
January 1, 1985 - January 1, 1987Bachelor of Arts with Hons, Business Studies and Finance at University of West London
January 1, 1987 - January 1, 1990Higher National Diploma, Business Studies and Marketing at University of Central Lancashire
January 1, 1985 - January 1, 1987Qualifications
HubSpot Gold Partner
January 11, 2030 - March 23, 2026HubSpot Certified
January 11, 2030 - March 23, 2026Google Ads Certified
January 11, 2030 - March 23, 2026HubSpot Gold Certified Partner
January 11, 2030 - March 23, 2026Google Ads Certification
January 11, 2030 - March 23, 2026GA4 Certification
January 11, 2030 - March 23, 2026Industry Experience
Education, Software & Internet, Professional Services, Travel & Hospitality, Retail, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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