Kenneth Dorosky
I’m Kenneth Dorosky, a senior marketing leader based in Brooklyn, focused on turning consumer insights into brand positioning and high-impact, cross-channel campaigns.
About
I’m Kenneth Dorosky, a senior marketing leader based in Brooklyn, focused on turning consumer insights into brand positioning and high-impact, cross-channel campaigns. I specialize in building compelling brand narratives and executing go-to-market strategy that strengthens awareness and drives loyalty, while partnering closely with product, design, engineering, and business stakeholders to deliver seamless launch experiences.
Over the past several years, I’ve led marketing and marketing-operations efforts at organizations like Nike, Meta, and Choctaw Nation—scaling ecosystems, managing budgets, and translating performance data into smarter decisions. I also bring an applied, modern toolkit that includes AI-enabled workflows for content and audience analysis, along with strong A/B testing and measurement discipline to optimize results and inform leadership planning.
- 8 years' experience
- Joined October 2026
Industry experience
- Consumer Goods
- Media & Entertainment
- Telecommunications
More experts in Brooklyn, United States
Work experience· 8 roles
Led go-to-market strategy for the SNKRS ecosystem across 15+ multinational product launches. Aligned product engineering, design, and business partnerships to create seamless digital experiences. Owned and forecasted up to $4M in campaign budget by tracking spend, reporting performance and insights, and contributing to leadership business reviews and planning. Applied AI tools across marketing workflows (content production, audience analysis, testing), earning an award for best use of AI in a Nike campaign.
Led a team of 5 specialists running campaigns across digital, social, and physical touch points, owning timelines, KPIs, and a $500K budget. Directed 25+ on-the-ground activations and trade-show-style events across resort and casino properties, increasing attendance by 20% year over year.
Drove marketing operations to scale Instagram Reels by building repeatable processes and workflows that enabled engineering teams to launch Reels faster. Partnered with product, engineering, and partnerships teams to align launches, tooling, and reporting for a high-volume technical product ecosystem. Tracked performance data and surfaced insights to leadership to improve adoption.
Education
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