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Hi, I’m Ken Tandy, a marketing professional with in-house and agency experience leading and managing digital marketing campaigns. I specialize in digital media and content marketing, with a decade of hands-on experience in SEO, SEM, SMO, PPC and display advertising across platforms like Twitter, Pinterest, Instagram, and Facebook. I’ve helped organizations optimize their web presence and drive recruitment and growth through data-driven campaigns. I’ve led teams to develop brand management guidelines, advertising strategy, and website development, aligning marketing with business goals to deliver measurable results. I’m passionate about coaching marketing professionals, collaborating with stakeholders, and driving growth through full-funnel strategies and compelling digital experiences.…Hi, I’m Ken Tandy, a marketing professional with in-house and agency experience leading and managing digital marketing campaigns. I specialize in digital media and content marketing, with a decade of hands-on experience in SEO, SEM, SMO, PPC and display advertising across platforms like Twitter, Pinterest, Instagram, and Facebook. I’ve helped organizations optimize their web presence and drive recruitment and growth through data-driven campaigns. I’ve led teams to develop brand management guidelines, advertising strategy, and website development, aligning marketing with business goals to deliver measurable results. I’m passionate about coaching marketing professionals, collaborating with stakeholders, and driving growth through full-funnel strategies and compelling digital experiences.

Ken Tandy

Digital Marketer, Marketing Strategist, Brand Strategist, +3

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Hi, I’m Ken Tandy, a marketing professional with in-house and agency experience leading and managing digital marketing campaigns. I specialize in digital media and content marketing, with a decade of hands-on experience in SEO, SEM, SMO, PPC and display advertising across platforms like Twitter, Pinterest, Instagram, and Facebook. I’ve helped organizations optimize their web presence and drive recruitment and growth through data-driven campaigns. I’ve led teams to develop brand management guidelines, advertising strategy, and website development, aligning marketing with business goals to deliver measurable results. I’m passionate about coaching marketing professionals, collaborating with stakeholders, and driving growth through full-funnel strategies and compelling digital experiences.…Hi, I’m Ken Tandy, a marketing professional with in-house and agency experience leading and managing digital marketing campaigns. I specialize in digital media and content marketing, with a decade of hands-on experience in SEO, SEM, SMO, PPC and display advertising across platforms like Twitter, Pinterest, Instagram, and Facebook. I’ve helped organizations optimize their web presence and drive recruitment and growth through data-driven campaigns. I’ve led teams to develop brand management guidelines, advertising strategy, and website development, aligning marketing with business goals to deliver measurable results. I’m passionate about coaching marketing professionals, collaborating with stakeholders, and driving growth through full-funnel strategies and compelling digital experiences.

Available to hire

Hi, I’m Ken Tandy, a marketing professional with in-house and agency experience leading and managing digital marketing campaigns. I specialize in digital media and content marketing, with a decade of hands-on experience in SEO, SEM, SMO, PPC and display advertising across platforms like Twitter, Pinterest, Instagram, and Facebook. I’ve helped organizations optimize their web presence and drive recruitment and growth through data-driven campaigns.

I’ve led teams to develop brand management guidelines, advertising strategy, and website development, aligning marketing with business goals to deliver measurable results. I’m passionate about coaching marketing professionals, collaborating with stakeholders, and driving growth through full-funnel strategies and compelling digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Digital Strategy at Colorado School of Mines

April 1, 2020 - November 10, 2025

Oversaw an eight-person marketing and website team with ownership of website development and management, all advertising for undergraduate and graduate student recruitment, data analysis and reporting for the university, and digital strategy for the communications office. Stabilized and rebuilt the mines.edu public-facing website team and projects. Managed digital advertising for 56 residential and online graduate programs in local, national and international markets. Executed campaigns across Google Search, Display, Discovery, YouTube, Facebook, Instagram, Twitter, LinkedIn and Pandora for student recruitment and brand advertising. Developed and presented advertising and website metrics via custom Google Data Studio reports. Implemented a full-funnel marketing approach using LinkedIn on-platform lead forms, Zapier for funnel management, and Mailchimp automation for program-specific email drips. Built and tested landing pages for CRO, performed WordPress updates, and implemented conver

Digital Marketing and Design Manager at Canvas Credit Union

April 1, 2020 - April 1, 2020

Led a team through the rebrand of an 80-year-old, $2.4B financial institution. Directly supervised a UX/UI team and delivered a nationally recognized website redesign (canvas.org). Coordinated a multi-channel marketing approach that increased brand recognition, including the development of brand guidelines and a strong social media presence. Implemented a framework for responsive, data-driven email marketing to convert indirect members into primary members and supported content marketing aligned with an editorial calendar. Achieved multiple industry awards for the rebrand and leveraged partnerships to extend reach.

Manager, Social Marketing at National MS Society

December 1, 2016 - December 1, 2016

Managed the social media content strategy for local Walk MS, Bike MS and Challenge MS events. Trained social media coordinators nationwide to integrate the national content strategy into local plans. Developed the 2017 social content plan based on data-driven insights and managed paid social media advertising to support event participation and fundraising.

Digital Marketing and Communications Manager at SlimGenics

May 1, 2016 - May 1, 2016

Led the creation and implementation of social media, email, online community and blog strategy. Developed quarterly client newsletters and migrated communications from paper to digital formats. Executed search advertising and SEO optimization to drive online sales and engagement.

Social Media Specialist at Volume 9 Inc – Digital Marketing Agency

January 1, 2014 - January 1, 2014

Managed social media (paid and organic) and online brand reputation for 12–15 clients, delivering both strategy and execution across multiple accounts.