Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I’m Kerry Baggott, a travel industry editor, PR and marketing specialist with over 32 years’ experience. I’ve edited leading trade titles, partnered with tourist boards (including serving as Chief Editor for Dubai Tourism), created in-house content for major hotel groups, and led PR for the UK’s top home-working travel agencies. I’m also a prolific writer with bylines in more than 20 trade, consumer and national publications across the UK and UAE, and I’m comfortable speaking publicly and organising successful events. I love turning complex travel stories into engaging content that informs, inspires and drives business results.…Hello, I’m Kerry Baggott, a travel industry editor, PR and marketing specialist with over 32 years’ experience. I’ve edited leading trade titles, partnered with tourist boards (including serving as Chief Editor for Dubai Tourism), created in-house content for major hotel groups, and led PR for the UK’s top home-working travel agencies. I’m also a prolific writer with bylines in more than 20 trade, consumer and national publications across the UK and UAE, and I’m comfortable speaking publicly and organising successful events. I love turning complex travel stories into engaging content that informs, inspires and drives business results.

Kerry Baggott

Writer, Content Creator, Content Producer, +2





Hello, I’m Kerry Baggott, a travel industry editor, PR and marketing specialist with over 32 years’ experience. I’ve edited leading trade titles, partnered with tourist boards (including serving as Chief Editor for Dubai Tourism), created in-house content for major hotel groups, and led PR for the UK’s top home-working travel agencies. I’m also a prolific writer with bylines in more than 20 trade, consumer and national publications across the UK and UAE, and I’m comfortable speaking publicly and organising successful events. I love turning complex travel stories into engaging content that informs, inspires and drives business results.…Hello, I’m Kerry Baggott, a travel industry editor, PR and marketing specialist with over 32 years’ experience. I’ve edited leading trade titles, partnered with tourist boards (including serving as Chief Editor for Dubai Tourism), created in-house content for major hotel groups, and led PR for the UK’s top home-working travel agencies. I’m also a prolific writer with bylines in more than 20 trade, consumer and national publications across the UK and UAE, and I’m comfortable speaking publicly and organising successful events. I love turning complex travel stories into engaging content that informs, inspires and drives business results.

Available to hire

Hello, I’m Kerry Baggott, a travel industry editor, PR and marketing specialist with over 32 years’ experience. I’ve edited leading trade titles, partnered with tourist boards (including serving as Chief Editor for Dubai Tourism), created in-house content for major hotel groups, and led PR for the UK’s top home-working travel agencies.

I’m also a prolific writer with bylines in more than 20 trade, consumer and national publications across the UK and UAE, and I’m comfortable speaking publicly and organising successful events. I love turning complex travel stories into engaging content that informs, inspires and drives business results.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Freelancer at Self-employed

March 1, 2022 - Present

Provide editorial, PR, communications and marketing content for travel industry clients, including Not Just Travel, The Travel Franchise and Travel Weekly; contributed features to Travel Weekly and Aspire; interim news editor for Connecting Travel Middle East; led PR for Dorset Careers Hub Removing Barriers project.

Content Writer / Content Marketing at Not Just Travel

June 1, 2024 - Present

Create informative and inspirational content for travel agents, including blogs, emails, social posts; develop lead magnets and email sequences; produce on-brand sales training playbooks and job adverts reflecting the group ethos.

Content Writer / Marketing Content at The Travel Franchise (Not Just Travel recruitment arm)

March 1, 2022 - Present

Create content to drive franchisee sign-ups; produce agent profiles, industry insight news, social media posts, advertorials, winning award entries, authoritative LinkedIn content and promotional email campaigns.

Contributor at Travel Weekly

March 1, 2022 - Present

Contribute features and supplements to Travel Weekly and its luxury travel magazine Aspire.

Interim News Editor at Connecting Travel Middle East

April 1, 2024 - June 30, 2024

Stand in as interim news editor sourcing, creating and uploading five daily news stories onto the travel site's content management system.

PR & Communications Lead at Dorset Careers Hub

March 1, 2023 - March 31, 2024

Headed up the PR and Communications for the Removing Barriers project encouraging greater accessibility and inclusivity for those with Special Educational Needs and Disabilities.

PR & Communications Manager at Not Just Travel

October 1, 2019 - October 31, 2020

Created the corporate style guide; oversaw production and editing of the group’s first agent-to-consumer magazine; wrote all company press releases; handled press enquiries; secured trade press coverage.

Consumer Content Editor at Jumeirah

June 1, 2017 - March 31, 2018

Copywriter for Experience Jumeirah blog; contributed to brand campaign copy; aligned with the opening of Jumeirah Al Naseem.

CV Chief Editor at Dubai Tourism (Department of Economy and Tourism)

November 1, 2013 - May 31, 2017

Oversaw the editing of the Department’s annual and quarterly magazines; built the overseas content library; liaised with visiting travel journalists; wrote keynote speeches; MC for quarterly industry Forums.

Project Editor at Ahlan! Group (ITP Publishing)

September 1, 2012 - November 30, 2013

Project Editor for Hot 100 People, Hot 100 Things To Do in the UAE, Hot 100 UAE Homes; Best in Dubai; sub on Ahlan! and Ahlan Qatar and assistant editor on JetSet.

Monthly Travel Editor & Writer at Good Housekeeping Middle East (ITP Publishing)

September 1, 2011 - September 30, 2012

Monthly travel editor and writer.

Freelance Journalist

November 1, 2007 - November 1, 2013

Freelance feature writing for Gulf News’ Friday magazine, Business Traveller, Arabian Travel News, Time Out Dubai Kids, Destination Dubai, Aquarius, The National, Meet Middle East.

Editor, Conference & Incentive Travel at Haymarket Publishing

August 1, 2004 - September 30, 2007

Editorial lead for a monthly publication; managed an editorial team and freelancers; represented C&IT at industry events.

Supplements Editor at Travel Weekly

July 1, 1999 - August 31, 2004

Oversaw editorial production of 30+ supplements annually; liaised with clients to ensure PR requirements were met; represented Travel Weekly on ITV News and BBC Breakfast.

Production Editor at Conference & Incentive Travel

March 1, 1998 - July 31, 1999

Production Editor for the magazine; collaborated with editors and freelancers.

Freelance Journalist

June 1, 1997 - March 31, 1998

Freelance journalist.

Sub Editor at Travel Weekly

March 1, 1993 - March 31, 1996

Sub Editor for Travel Weekly.