I am a Strategic Communications Leader with over 18 years driving global corporate communications for a major consumer brand. Based in Germany, I have led PUMA SE’s communications function through multiple leadership roles, shaping strategy, managing worldwide media relations, sustainability storytelling, crisis response, and executive messaging. My work includes overseeing CEO communications, stakeholder engagement, and the corporate narrative across markets, channels, and digital platforms.
I am passionate about ESG and sustainability communications, brand protection, and building resilient reputations. I thrive on partnering with boards and senior management to navigate leadership transitions, complex issues, and cross-functional initiatives, while mentoring teams and advancing internal communications to align with business goals.
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