I am a Strategic Communications Leader with over 18 years driving global corporate communications for a major consumer brand. Based in Germany, I have led PUMA SE’s communications function through multiple leadership roles, shaping strategy, managing worldwide media relations, sustainability storytelling, crisis response, and executive messaging. My work includes overseeing CEO communications, stakeholder engagement, and the corporate narrative across markets, channels, and digital platforms. I am passionate about ESG and sustainability communications, brand protection, and building resilient reputations. I thrive on partnering with boards and senior management to navigate leadership transitions, complex issues, and cross-functional initiatives, while mentoring teams and advancing internal communications to align with business goals.

Kerstin Neuber

I am a Strategic Communications Leader with over 18 years driving global corporate communications for a major consumer brand. Based in Germany, I have led PUMA SE’s communications function through multiple leadership roles, shaping strategy, managing worldwide media relations, sustainability storytelling, crisis response, and executive messaging. My work includes overseeing CEO communications, stakeholder engagement, and the corporate narrative across markets, channels, and digital platforms. I am passionate about ESG and sustainability communications, brand protection, and building resilient reputations. I thrive on partnering with boards and senior management to navigate leadership transitions, complex issues, and cross-functional initiatives, while mentoring teams and advancing internal communications to align with business goals.

Available to hire

I am a Strategic Communications Leader with over 18 years driving global corporate communications for a major consumer brand. Based in Germany, I have led PUMA SE’s communications function through multiple leadership roles, shaping strategy, managing worldwide media relations, sustainability storytelling, crisis response, and executive messaging. My work includes overseeing CEO communications, stakeholder engagement, and the corporate narrative across markets, channels, and digital platforms.

I am passionate about ESG and sustainability communications, brand protection, and building resilient reputations. I thrive on partnering with boards and senior management to navigate leadership transitions, complex issues, and cross-functional initiatives, while mentoring teams and advancing internal communications to align with business goals.

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Language

German
Fluent
English
Fluent
Portuguese
Beginner

Work Experience

Senior Director Corporate Communications at PUMA SE
January 1, 2023 - December 1, 2025
Leads global corporate communications strategy, governance of media relations, crisis management, sustainability communications, and brand PR across multiple markets; oversees internal/external comms and digital presence.
Senior Head of Communications at PUMA SE
June 1, 2018 - December 1, 2022
Oversees global corporate communications, sets strategic direction, and leads teams on media relations, executive communications and crisis management.
Head of Corporate Communications at PUMA SE
April 1, 2012 - May 1, 2018
Responsible for corporate communications strategy, brand PR, and coordination of cross-market activities.
Deputy Head of Corporate Communications at PUMA SE
March 1, 2009 - March 1, 2012
Supported global corporate communications, crisis planning, and media strategy execution.
Corporate PR Manager at PUMA SE
November 1, 2007 - February 1, 2009
Managed corporate PR initiatives, press relations, and communications for the brand.
Company Correspondent, Retail & Small Caps Sector at Reuters, London
April 1, 1997 - December 1, 2000
Retail and small-cap sector coverage including corporate communications and market storytelling.
Stock Trader at Nomura Bank, Frankfurt
April 1, 1997 - December 1, 2000
Equities trading responsibilities within the bank's desks.
Press Office Officer at Hilperhausen Riding Club
January 1, 2011 - December 1, 2018
Media relations, press releases and event communications for the club.
Lecturer in Corporate Communications at University of Würzburg
January 1, 2017 - January 1, 2018
Guest/visiting lecturer teaching corporate communications topics.
Stock Trader at Nomura Bank
November 1, 2004 - October 1, 2007
Stock trading role focusing on equities; supported trading operations.
Correspondent, Retail & Small Cap Sector at Reuters
April 1, 1997 - December 1, 2000
London-based correspondent covering retail and small-cap sectors; market and corporate news.
Press Officer at Hilperhausen Riding Club
January 1, 2011 - December 31, 2018
Press office responsibilities, media engagement and communications for a riding club.

Education

Applied Linguistics (English, Portuguese, Business) at Johannes-Gutenberg University Mainz
January 1, 1991 - January 1, 1997
Graduate Studies in English (Non-Degree Program) at Louisiana State University
January 1, 1994 - January 1, 1995
Graphic Design Certificate, Online Degree Program at GD Darmstadt
January 1, 2015 - January 1, 2017
Applied Linguistics at Johannes Gutenberg University Mainz
January 1, 1991 - January 1, 1997
Graduate English Program (Non-Degree) at Louisiana State University
January 1, 1994 - January 1, 1995

Qualifications

Graphic Design Certificate (Online Degree Program)
January 1, 2015 - January 1, 2017
Stock Trader Exam
January 1, 1997 - April 16, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Manufacturing, Professional Services