I am a dynamic marketing professional with over seven years of experience leading regional campaigns, building brand awareness, and driving customer acquisition. I have a proven track record in startup environments, inspiring teams and collaborating with stakeholders to deliver measurable results. I thrive in fast-paced settings and enjoy turning strategic plans into tangible outcomes that boost growth. My strengths include strategic planning, budget management, product launches, trade marketing, and cross-functional collaboration. I excel at communicating with diverse teams, forging strong partnerships, and delivering creative campaigns across B2B and B2C channels, including social media, trainings, and events.

Ketevan Jishkariani

I am a dynamic marketing professional with over seven years of experience leading regional campaigns, building brand awareness, and driving customer acquisition. I have a proven track record in startup environments, inspiring teams and collaborating with stakeholders to deliver measurable results. I thrive in fast-paced settings and enjoy turning strategic plans into tangible outcomes that boost growth. My strengths include strategic planning, budget management, product launches, trade marketing, and cross-functional collaboration. I excel at communicating with diverse teams, forging strong partnerships, and delivering creative campaigns across B2B and B2C channels, including social media, trainings, and events.

Available to hire

I am a dynamic marketing professional with over seven years of experience leading regional campaigns, building brand awareness, and driving customer acquisition. I have a proven track record in startup environments, inspiring teams and collaborating with stakeholders to deliver measurable results. I thrive in fast-paced settings and enjoy turning strategic plans into tangible outcomes that boost growth.

My strengths include strategic planning, budget management, product launches, trade marketing, and cross-functional collaboration. I excel at communicating with diverse teams, forging strong partnerships, and delivering creative campaigns across B2B and B2C channels, including social media, trainings, and events.

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Language

English
Fluent
Russian
Advanced
German
Intermediate
Georgian
Fluent

Work Experience

Brand and Trade Marketing Manager (Caucasus) at Henkel Building Chemical Georgia
November 1, 2021 - Present
Led brand development and positioning; Developed and executed B2B marketing strategy; Managed and optimized professional marketing budget; Planned and executed product launches, campaigns, trainings, and events; Monitored brand KPIs, campaign results, and market feedback; Executed Trade Marketing and social media activities.
Business Assistant (Part-Time; Remote) at United Growth Holding Limited
November 1, 2025 - Present
Affiliate Partner Management; Creatives and Collaboration with Content Team; Operational & Administrative Support; Data Analysis & Reporting; Strategic Input; Project & Partnership Management.
Co-Founder and Owner at Accessory (Accessory shop)
November 1, 2024 - Present
Strategic Vision & Leadership; Operational Management; Marketing ATL & BTL strategy and performance; Customer Relations; Market Analysis.
Operation Support Specialist at Ericsson Georgia
August 1, 2018 - November 1, 2021
Provided operational support across departments; streamlined processes; supported cross-functional projects; contributed to data collection and reporting.
Marketing Assistant at Samsung Electronics - Representative Office in Georgia
March 1, 2016 - October 1, 2017
Supported campaigns, events, and marketing activities; Coordinated cross-functional teams; Assisted in Market Research and reporting.
General Affairs / Office Manager at Samsung Electronics - Representative Office in Georgia
April 1, 2014 - March 1, 2016
Managed office operations, facilities, and administrative processes; Oversaw vendor relations and internal communications.
Sales Ambassador at Samsung Electronics - Representative Office in Georgia
January 1, 2013 - March 1, 2014
Promoted products in-store, built relationships with customers, and contributed to sales targets.

Education

Bachelor’s Degree - International Relations at Free University of Tbilisi
January 1, 2008 - January 1, 2012

Qualifications

Social Media Marketing – EMI
October 1, 2020 - January 15, 2026
Certified Marketing Manager - Free University of Tbilisi
October 1, 2016 - April 1, 2017
PMC – Project Management Course
April 1, 2022 - January 15, 2026

Industry Experience

Telecommunications, Consumer Goods, Professional Services, Retail, Media & Entertainment, Manufacturing, Software & Internet