Keti Gavtadze

Led social media and integrated marketing activities, including content calendar and editorial planning across platforms. Managed the social media budget and ensured consistent brand voice and messaging. Conducted competitive analysis, audience research, and social listening to identify trends and opportunities. Owned end-to-end campaign ideation through execution, tracked performance metrics (reach, engagement, growth), and supported monthly reporting.

Lead strategic marketing planning and execution, including go-to-market strategy development, brand positioning, and integrated campaign leadership. Manage marketing budget oversight and coordinate cross-functional collaboration across Sales, Product, and the C-suite. Support marketing ROI and performance analysis, stakeholder management, and presentations to align marketing efforts with business outcomes. Provide leadership for marketing team development and collaboration.

Plan and run integrated marketing initiatives to support brand visibility and drive website traffic. Manage social media accounts and publish content regularly while monitoring online presence and analyzing reach and engagement. Engage with customers by responding to questions and feedback, research competitor activity, and generate reports on social performance. Brainstorm campaign ideas, stay up to date with social trends and technologies, and ensure consistent messaging across all platforms.