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DO IT FOR LOCALS - RIBALTA
Ribalta is a Michelin guide rated Italian restaurant that specializes in hand-crafted Neapolitan pasta and pizza made from the freshest of ingredients.
This witty series was created in partnership with Do It For Locals, a collective of New York City based artists and entrepreneurs supporting businesses impacted by COVID-19 with free media and advertising.
To help support Ribalta, we turned quarantine themes like rising yeast shortages and social distancing into playful headlines to drive more customers to order Ribalta online. The color palette and letterforms pay homage to classic Italian Art Deco posters and signage; together they bring copywriter Nick Marchese’s words to life. #branding #graphicdesigner #illustrator…Ribalta is a Michelin guide rated Italian restaurant that specializes in hand-crafted Neapolitan pasta and pizza made from the freshest of ingredients.
This witty series was created in partnership with Do It For Locals, a collective of New York City based artists and entrepreneurs supporting businesses impacted by COVID-19 with free media and advertising.
To help support Ribalta, we turned quarantine themes like rising yeast shortages and social distancing into playful headlines to drive more customers to order Ribalta online. The color palette and letterforms pay homage to classic Italian Art Deco posters and signage; together they bring copywriter Nick Marchese’s words to life. #branding #graphicdesigner #illustratorWW…
23ANDME MARTIN LUTHER KING DAY 2022
For Martin Luther King Day in 2022, I was commissioned by 23andMe to letter Dr. King’s quote “of all the forms of inequality, injustice in healthcare is the most shocking and inhumane.” Part of this inequality comes from a lack in representation of people of African ancestry in genetic research. This campaign highlighted how 23andMe is uniquely positioned to make that change and how “representation matters.” #graphicdesigner #illustrator…For Martin Luther King Day in 2022, I was commissioned by 23andMe to letter Dr. King’s quote “of all the forms of inequality, injustice in healthcare is the most shocking and inhumane.” Part of this inequality comes from a lack in representation of people of African ancestry in genetic research. This campaign highlighted how 23andMe is uniquely positioned to make that change and how “representation matters.” #graphicdesigner #illustratorWW…
ADOBE MAX 2021
I created three illustrations for Adobe MAX 2021 — a mega, virtual conference with a full slate of ideas, tools, and inspiration designed to celebrate the creative community. Using the Adobe MAX brand assets, I provided conception, art direction, and completion for these illustrations which were available as free, downloadable art for all international attendees. #graphicdesigner #illustrator…I created three illustrations for Adobe MAX 2021 — a mega, virtual conference with a full slate of ideas, tools, and inspiration designed to celebrate the creative community. Using the Adobe MAX brand assets, I provided conception, art direction, and completion for these illustrations which were available as free, downloadable art for all international attendees. #graphicdesigner #illustratorWW…
ADOBE MAX 2021
I created three illustrations for Adobe MAX 2021 — a mega, virtual conference with a full slate of ideas, tools, and inspiration designed to celebrate the creative community. Using the Adobe MAX brand assets, I provided conception, art direction, and completion for these illustrations which were available as free, downloadable art for all international attendees. #graphicdesigner #illustrator…I created three illustrations for Adobe MAX 2021 — a mega, virtual conference with a full slate of ideas, tools, and inspiration designed to celebrate the creative community. Using the Adobe MAX brand assets, I provided conception, art direction, and completion for these illustrations which were available as free, downloadable art for all international attendees. #graphicdesigner #illustratorWW…
30 ESSENTIAL BLACK MUSICIANS
I worked with Minneapolis Star Tribune to create black and white lettering for its February 2021 cover story which celebrated 30 Black music makers from Minnesota.
The goal was to illustrate the words, so they spoke to the rich history of Black musicians from the North Star State. A list of greats which includes Prince, Lizzo, Sounds of Blackness, and Jimmy Jam & Terry Lewis, this lettering is a great homage to these 30 luminaries.
In 2022, this piece was include in a Star Tribune in individual combination portfolio, art directed by Madyline Byrd, that was received an Award of Excellence from the Society for News Design's annual Creative Competition, considered the world’s top visual journalism contest. #graphicdesigner #illustrator #letteringartist…I worked with Minneapolis Star Tribune to create black and white lettering for its February 2021 cover story which celebrated 30 Black music makers from Minnesota.
The goal was to illustrate the words, so they spoke to the rich history of Black musicians from the North Star State. A list of greats which includes Prince, Lizzo, Sounds of Blackness, and Jimmy Jam & Terry Lewis, this lettering is a great homage to these 30 luminaries.
In 2022, this piece was include in a Star Tribune in individual combination portfolio, art directed by Madyline Byrd, that was received an Award of Excellence from the Society for News Design's annual Creative Competition, considered the world’s top visual journalism contest. #graphicdesigner #illustrator #letteringartistWW…
SMORGASBURG
Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people to Brooklyn, Manhattan, Jersey City, Los Angeles, and Miami each weekend to eat from dozens of local vendors. It launched 2011, as a spinoff of Brooklyn Flea – founded in 2008 – and has since launched dozens of small businesses and attracted millions of visitors.
Referencing those ubiquitous “Welcome to…” postcards, I crafted the letterforms for the word “Smorgasburg” to pay tribute to these cultural staples as patrons are welcomed back outdoors for great food and amazing fellowship. #branding #graphicdesigner #illustrator #letteringartists…Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people to Brooklyn, Manhattan, Jersey City, Los Angeles, and Miami each weekend to eat from dozens of local vendors. It launched 2011, as a spinoff of Brooklyn Flea – founded in 2008 – and has since launched dozens of small businesses and attracted millions of visitors.
Referencing those ubiquitous “Welcome to…” postcards, I crafted the letterforms for the word “Smorgasburg” to pay tribute to these cultural staples as patrons are welcomed back outdoors for great food and amazing fellowship. #branding #graphicdesigner #illustrator #letteringartistsWW…
Medgar Evers College
Medgar Evers College is gearing up to celebrate its 50th birthday. This illustration will appear on shirts and bags help build momentum as the institution approaches its golden anniversary. In the school's colors, this illustration features a portrait of the College namesake (Medgar Wiley Evers), elements of the school seal as rich pattern in the background and illustrative letterforms boldly stating the name of the school. #illustrator #branding #artdirector #lettering…Medgar Evers College is gearing up to celebrate its 50th birthday. This illustration will appear on shirts and bags help build momentum as the institution approaches its golden anniversary. In the school's colors, this illustration features a portrait of the College namesake (Medgar Wiley Evers), elements of the school seal as rich pattern in the background and illustrative letterforms boldly stating the name of the school. #illustrator #branding #artdirector #letteringWW…
How To Succeed in 2019
For Entrepreneur Magazine's December 2018 issue, it talked to industry leaders and experts and get their perspective on what big changes and new opportunities are coming in the next year. This opening spread for the issue featured custom illustrative lettering which captured the optimism and energy a new year can bring.…For Entrepreneur Magazine's December 2018 issue, it talked to industry leaders and experts and get their perspective on what big changes and new opportunities are coming in the next year. This opening spread for the issue featured custom illustrative lettering which captured the optimism and energy a new year can bring.WW…
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