Available to hire
Hi, I’m Kevin Lesueur. I’m a global strategist who leverages consumer insights and social media marketing to craft impactful communication strategies. I excel in integrated marketing planning and data-driven stakeholder collaboration across cross-functional teams to drive measurable results.
Based in Amsterdam, I’ve led strategic recommendations for brands like Hellmann’s and IBM across multiple markets in EMEA, blending research, analytics and creative thinking to boost engagement and acquisition. I’m always curious, collaborative, and ready to tackle new challenges with a friendly, proactive approach.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Language
French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Global Strategist at Mindshare
February 1, 2022 - PresentAdept at collaborating with cross-functional teams, including brand, media, creative, and data specialists, to translate complex data and insights into actionable strategic recommendations. Possesses a deep understanding of the evolving media landscape, with a particular focus on social media and emerging platforms. Passionate about uncovering consumer insights and identifying innovative ways to connect brands with their target audiences.
Planning Manager at Eightbar
October 1, 2020 - PresentManaging planning through the elaboration of customer acquisition campaigns across multiple markets and channel specialists for implementation across EMEA for the IBM account. Leads client relationships and collaborates efficiently with internal and external partners to create great work.
Planning Manager at Essence
May 31, 2020 - July 22, 2025Responsible for planning and managing multichannel campaigns for a challenger ISP brand in the UK (Plusnet), and L'Oreal. Proven experience to combine insights from multiple sources to drive actionable recommendations and business changes.
Senior Media Planning Executive at Essence
July 31, 2019 - July 22, 2025Planned and managed brand and direct response campaigns for Friesland Campina (EMEA), Peloton (UK), and Plusnet (UK). Planned campaigns based on client KPIs involving digital activity across SEM, social and display, as well as offline activities (TV, Print and Radio).
International Media Executive at Ebiquity
June 30, 2018 - July 22, 2025Understood and improved the impact investments have on core business KPIs. Drove transparency and improved media performance. Helped plan more effectively for stronger performance results.
Communication Planner at OMD UK
February 28, 2017 - July 22, 2025Supported manager in creating a strategy for multi-platform campaigns on the PepsiCo account (Snacks). Analyzed multimedia data to produce a comprehensive post-campaign report. Conducted competitive intelligence to understand the client's business.
Search Executive at OMD UK
February 29, 2016 - July 22, 2025Full campaign creation and setup including account, adcopies and keyword setup, monthly budgets. Ongoing analysis of different metrics and data sources.
Global Strategist at WPP (Mindshare)
February 1, 2022 - June 1, 2025Led development of strategic recommendations based on complex data insights for key campaigns; developed social media strategies to boost client engagement; produced audience and channel insights with the Data Strategy & Innovation team to drive targeted marketing; conducted consumer research using surveys and social media analytics to connect brands (e.g., Hellmann's) with target audiences.
Planning Manager at WPP (Eightbar)
October 1, 2020 - PresentLed development of customer acquisition campaigns across 5+ markets and channels, specialist for the IBM account, ensuring successful implementation across EMEA; Managed relationships with 10+ key clients; collaborated with cross-functional teams to deliver successful marketing campaigns.
Planning Manager at Essence
July 1, 2019 - May 1, 2020Planned and managed multichannel campaigns for Plusnet and L'Oreal, achieving a 15% increase in brand engagement and a 10% rise in customer acquisition over six months; Combined insights from multiple sources to drive actionable recommendations and business changes.
Senior Media Planning Executive at Essence
June 1, 2018 - July 1, 2019Planned campaigns for Friesland Campina (EMEA), Peloton (UK) and Plusnet (UK); managed digital activity across SEM, social and display, as well as offline activities (TV, Print and Radio).
International Media Executive at Ebiquity
July 1, 2017 - June 1, 2018Understood and improved the impact investments have on core business KPIs; Drove transparency and improved media performance; Helped plan more effectively for stronger performance results.
Communication Planner at OMD UK
March 1, 2016 - February 1, 2017Supported manager in creating a strategy for multi-platform campaigns on the PepsiCo account (Snacks); analyzed multimedia data to produce a comprehensive post-campaign report; conducted competitive intelligence to understand the client’s business.
Search Executive at OMD UK
February 1, 2015 - February 1, 2016Full campaign creation and setup including account, ad copies and keyword setup, monthly budgets; ongoing analysis of different metrics and data sources.
Education
Master in Communication 360 at ECS London
January 1, 2013 - January 31, 2013BA (Hons) in Information & Communication at Paris 8
October 6, 2008 - October 12, 2010Master in Communication at ECS London
October 1, 2013 - February 11, 2026BA (Hons) in Information & Communication at Paris 8
October 1, 2011 - February 11, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Consumer Goods, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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