Current Meta Ads Manager delivering end-to-end paid media campaigns across Facebook/Instagram, TikTok, and Google Ads. Built high-ROAS campaigns with cold audiences, leveraging ultra-realistic AI-generated creatives, and AI-driven assets to boost CTR and conversion rates. Coordinated production of UGC content and AI videos while maintaining budgets and optimizing bids in real time. Implemented full-funnel strategies (TOFU/MOFU/BOFU) for international markets, including remarketing, landing page optimization, and retargeting. Developed Google Analytics 4-based attribution tracking to measure ROAS, CPM, and CPA, with weekly reporting and data-driven optimizations. Wrote high-performance ad copy, VSL scripts, and landing pages focused on direct conversions, and built a cohesive visual brand framework aligned with target audience behavior. Implemented retargeting and upsell strategies to increase average customer lifetime value, and led the production coordination of UGC content and AI-gen

Meta Ads Manager

January 1, 2022 - Present

Led Meta Ads campaigns across Facebook and Instagram with supplementary experience in Google Ads and TikTok Ads. Planned, executed, and optimized paid media strategies for international e-commerce in health, beauty, and services sectors. Achieved ROAS consistently above 5x and generated 1,000+ daily sales by combining data-driven strategies with AI-powered, ultra-realistic creative assets and conversion-focused copywriting. Built end-to-end customer acquisition systems, including funnel orchestration (TOFU/MOFU/BOFU), A/B testing, and real-time bid adjustments. Implemented robust tracking and attribution via Google Analytics 4, enabling precise measurement of ROAS, CAC, and LTV. Created and managed capstone content production pipelines using CapCut and Canva, including video scripts, hooks, and storytelling to maximize engagement. Developed retargeting, upsell, and nurturing sequences, coordinated with branding to maintain market identity, and produced landing pages and assets for high