I'm a graphic designer from Tampa, Florida, with a diverse background in both freelance and agency settings.
I’m a graphic designer from Tampa, Florida, with a diverse background in both freelance and agency settings. I’m passionate about staying ahead of design trends and incorporating the latest AI tools to create brand materials that truly stand out. My experience across various industries has equipped me to develop visuals that resonate with different audiences and adapt to changing market demands. This forward-thinking approach allows me to deliver designs that are both impactful and innovative, setting me apart in the ever-evolving world of graphic design.
Employment and project experience
Freelance Art DirectorIkon & Ball Dawgs
April 2018- present
Freelance Production Designer United Landmark Associates.
November 2023- present
Senior Creative Designer Mad Mobile.
February 2022 - February 2023
With a focus on real estate, I create impactful emails and social media banners that drive engagement and boost client interest. Using a blend of compelling visuals and strategic messaging, I design marketing assets that highlight property features and align with brand identity. My approach ensures each piece resonates with the target audience, enhancing the agency’s ability to attract leads and solidify its market presence.
In a recent project for an automotive marketing agency, the focus was on developing cohesive email designs, one-sheeters, and digital ads to drive customer engagement. Email designs featured bold layouts and eye-catching visuals to maximize engagement across devices. One-sheeters highlighted essential vehicle information in clean, branded formats ideal for quick reference in digital and in-person settings. For digital ads, dynamic motion graphics and brand-consistent visuals were used to create attention-grabbing social media and online content. This project effectively reinforced the agency’s brand identity and boosted its digital presence.
• Partner with strategists, copywriters, and brand leaders to create high-impact social campaigns, translating marketing strategies into engaging content across Instagram, Facebook, TikTok, and Pinterest. • Design and produce performance-driven creative, including static ads, motion graphics, video content, and reels, while contributing to creative direction, brand ed content systems, and AI-enhanced workflows that improved efficiency
• Led creative development and optimization of paid media campaigns across Facebook, YouTube, and TikTok, increasing ad engagement by 25% through performance-driven design and strategic creative testing. • Implemented AI-powered workflows and A/B testing processes while partnering with marketing teams to improve campaign performance, production efficiency, and alignment with business goals.
• Directed social and digital advertising campaigns that increased CTR by 20% and engagement by 15% through strategic creative development and motion-enhanced content. • Collaborated with stakeholders to deliver data-driven marketing solutions that strengthened brand engagement, supported business goals, and enhanced customer experiences.
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