Pure Seoul - Content Creator & Social Media Assistant at Pure Seoul

Created and executed short-form content across TikTok and Instagram (platform-native videos, carousels, stories, and community-led posts) for a Gen Z beauty audience. Supported day-to-day social media management including scheduling, copywriting, community engagement, trend research, and analysis. Developed content concepts aligned with brand goals, product launches, and K-beauty trends, balancing engagement and conversion-focused content. Captured and edited content for in-store activations, launches, PR events, and influencer campaigns. Shaped social strategy discussions including content direction, platform optimization, and audience growth opportunities. Monitored social performance and identified improvements across engagement, reach, and platform health. Collaborated cross-functionally with marketing, retail, and brand teams to deliver timely social content and campaigns.

Led strategic planning, coordination, and execution of fashion events including community activations, collection launches, showroom events, and brand or cross-brand experiences and collaborations. Developed comprehensive project plans, timelines, and budgets to ensure adherence to financial targets and deadlines. Managed and negotiated with event vendors and partners to ensure seamless event execution. Evaluated event performance and success metrics, providing post-event analysis and recommendations for future improvements and innovation in fashion event management.

PR & Marketing Associate at Club 21 Malaysia

Managed PR and marketing efforts for luxury brands including Comme des Garçons, Paul Smith, Mulberry, and DKNY. Led influencer campaigns and coordinated brand activations to amplify regional visibility and engagement. Organized VIP events and product launches, collaborating with media, KOLs, and stylists. Adapted global marketing strategy for the Southeast Asia market while ensuring brand consistency.

Digital Marketing Intern at Omnilytics

Monitored and engaged with social media channels, addressing feedback and inquiries. Conducted competitor analysis to inform marketing strategies and digital content development. Assisted with planning and executing campaign and website optimization initiatives. Prepared regular reports to evaluate campaign performance and growth metrics.

Created beauty, fashion, and lifestyle content across Instagram, TikTok, and YouTube, building a combined audience of 25,000+ followers. Partnered with 50+ local and international brands to deliver paid social campaigns including concept development, content production, copywriting, and reporting. Produced short-form video content optimized for engagement, reach, and conversions using platform trends and audience insights. Negotiated campaign deliverables, timelines, and commercial agreements directly with brands and agencies. Analyzed campaign performance using platform analytics to optimize future content strategy. Managed end-to-end content production including creative ideation, filming, editing, and publishing while maintaining a consistent personal brand and adapting content to meet individual campaign objectives.

Marketing Intern at Shop Hanya

Researched trending topics for social media content curation. Created visuals for packaging and product designs using Adobe Suite. Developed EDMs for mailing list subscribers. Designed content calendars for product launches, influencer partnerships, and campaign initiatives.