Led and managed media operations (including social media) and oversaw performance-driven content/media strategy.

Led social media strategy and performance for multi-market distribution, overseeing content and media operations with a strong focus on growth and optimization. Managed day-to-day editorial/distribution planning and used performance data to guide content and market decisions. Drove cross-platform distribution across Instagram, TikTok, YouTube, Snapchat and Pinterest with multi-market localization support and AI-assisted workflows.

Performance Marketing Specialist at Call and Digital Partners

Supported multi-client campaigns across Google Ads, YouTube, Display and Shopping. Worked with developers on GA4/GTM tracking and attribution to improve data reliability; managed performance reporting and optimizations across multiple client accounts.

Handled performance marketing initiatives including campaign optimization and reporting across platforms. Contributed to growth experiments and conversion-oriented landing page and SEO/testing efforts.

Led video distribution efforts and optimized delivery across channels using audience and performance insights. Managed video workflows to support scalable multi-market publishing.

Managed content writing and social media operations, supporting multi-channel publishing and performance optimization. Assisted in localization and distribution workflows and contributed to content planning and delivery across multiple platforms.

Project work (e-commerce / DTC) at 9ties & My Coffee

Took DTC projects from concept to launch: market research, Shopify setup, product pages and acquisition testing. Built and optimized Shopify stores and tested Meta Ads, SEO and conversion-focused landing pages.

Content Operations & AI / Automation (Head of content operations - multiple roles) at Marmeladz

Built and scaled multi-platform content distribution from scratch to 12M+ followers across Instagram, TikTok, YouTube, Snapchat and Pinterest, including multi-market follow-up across FR/ES/DE/EN/India/Brazil. Developed distribution and content workflows, used performance data to guide decisions, and leveraged AI and automation for research, localization and distribution. Led editorial operations and multi-market processes, recruiting and training editorial/video/SEO/distribution teams. Built SEO strategy around Google Discover/Google News and improved traffic from ~50K to ~150K daily visits; led recovery after duplication and Discover restrictions.

Creative Operations & Content Operations Manager at Call and Digital Partners

Supported multi-client campaigns across Google Ads, YouTube, Display and Shopping. Worked with developers on GTM, GA4 tracking and attribution to improve data reliability for campaign decisions. Managed performance reporting and optimization across multiple client accounts.

Creative Operations & Content Operations Manager / Head of Content Operations at Marmeladz (ongoing)

Built and scaled multi-platform content distribution from scratch to 12M+ followers. Grew Instagram from 0 to 1.5M followers, TikTok to 8M+ followers, and YouTube to 1.15M+ subscribers. Distributed and followed up content across 6+ markets (FR, ES, DE, EN, India, Brazil), managing localization via market-specific recommendations and distribution strategies. Developed multi-market distribution processes guided by performance data. Implemented AI and automation to accelerate research, localization and distribution workflows. Additionally built and structured the editorial operations for Marmeladz (Official X Gossip Room) with a cross-functional team (editorial/video/SEO/distribution), including daily output targets, recruitment/onboarding, and SOPs to improve consistency and efficiency. Built SEO strategy around search demand (Google Discover and Google News), driving traffic from ~50K to ~150K daily visits and managing recovery after duplication-content and Discover restrictions. Suppor

Supervised internal operations for Glitches projects.

Creative Operations & Content Operations Manager at Marmeladz (Art Room & Sunday)

Built platform-specific distribution processes across YouTube, Snapchat, TikTok and Pinterest. Used audience data to optimize content packaging, distribution and reach; developed platform-specific content strategies; created and adapted editorial and social content across platforms and markets; developed performance-led copy and adapted content for different audiences, formats and channels.

Glitches Supervisor at Glitches