KJ

I’m Khaoula Jeraf, a Data Analyst BI who loves turning raw data into clear dashboards and measurable decisions.

About

I’m Khaoula Jeraf, a Data Analyst BI who loves turning raw data into clear dashboards and measurable decisions. With 2+ years of experience across Accenture and Crédit Agricole, I build BI solutions using Power BI (DAX, Power Query, modeling) and SQL, focusing on quality, validation, and user-friendly reporting. I also enjoy translating business needs into well-scoped requirements and specifications to ensure teams get the right outcomes.

Alongside analytics, I manage and grow communities through data-informed content. As a Community Manager and Social Media Analyst, I run Instagram strategy (Reels, carousels, stories), test hooks to improve engagement, and track performance in Power BI. I’m bilingual in English and French, comfortable working remotely, and motivated by measurable impact—shorter reporting cycles, improved content performance, and better conversion from DMs to orders.

  • 1 year's experience
  • Joined October 2026

Languages

  • FrenchFluent
  • EnglishAdvanced
  • ArabicFluent
  • ItalianBeginner

Industry experience

  • Professional Services
  • Financial Services
  • Education
  • Media & Entertainment
  • Non-Profit Organization
  • Retail

Work experience

Community Manager & Social Media Analyst · HomebakeryMar 2026 – Present · 9 mos

Led Instagram content strategy (Reels, carousels, stories) and improved engagement by 10% through A/B testing of hooks. Created content using Canva, CapCut, InShot and Edits, and organized the editorial calendar in Notion. Implemented a structured sales funnel and attributed orders to content, reaching a 30% DM-to-order conversion rate (12 orders from 40 DMs). Set up Meta Business and an Instagram Professional setup, resolved an ad restriction, and built a monthly Power BI dashboard to track key social KPIs and performance.

Data Analyst · Accenture (Client: Michelin)Apr 2025 – Aug 2025 · 5 mos

Improved the quality of a generative AI solution by translating business needs into user stories and functional specifications, increasing quality by up to 70%. Reduced operational errors by 80% by leading acceptance testing and validation. Compared and recommended the best fit among three generative AI solutions using a benchmark aligned with client requirements.

Power BI Developer (Internship) · Crédit Agricole GIPMar 2024 – Aug 2024 · 6 mos

Reduced reporting lead time by about 80% by building a Power BI report with a data model and DAX to monitor mainframe backups. Decreased recurring support requests by 30% through user training and centralizing deliverables into a single access point. Aligned business stakeholders on clear KPIs by running requirements workshops.

Education

Master's in Project Management, Innovation & Digital Transformation · IAE Clermont-Auvergne2023 – 2024
Master's in Finance & Accounting · ENCG Kénitra2017 – 2022

Certifications and awards

Professional Scrum Master I (PSM I)2025 – 2026

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