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I am a performance-driven Digital Marketing Strategist with 10+ years of experience in SEM, paid search, and multi-channel campaign management. I have a proven track record optimizing Google Ads and Bing Ads campaigns, driving ROI and lead generation growth across education, nonprofit, and corporate sectors. I excel in keyword research, bid strategy optimization, A/B testing, and conversion rate optimization. I am Google Ads certified with budget management experience (~$150K annually) and strong analytics skills (GA4, Trialfire), collaborating cross-functionally to align digital strategies with growth goals. I have led digital media strategies for universities and schools, managed large paid social campaigns, and partnered with publishers and agencies to deliver high-performing search and display campaigns. I am passionate about leveraging AI-driven initiatives to improve efficiency and customer experience while delivering measurable ROI.…I am a performance-driven Digital Marketing Strategist with 10+ years of experience in SEM, paid search, and multi-channel campaign management. I have a proven track record optimizing Google Ads and Bing Ads campaigns, driving ROI and lead generation growth across education, nonprofit, and corporate sectors. I excel in keyword research, bid strategy optimization, A/B testing, and conversion rate optimization. I am Google Ads certified with budget management experience (~$150K annually) and strong analytics skills (GA4, Trialfire), collaborating cross-functionally to align digital strategies with growth goals. I have led digital media strategies for universities and schools, managed large paid social campaigns, and partnered with publishers and agencies to deliver high-performing search and display campaigns. I am passionate about leveraging AI-driven initiatives to improve efficiency and customer experience while delivering measurable ROI.

Khawaja Ahsan Saeed

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a performance-driven Digital Marketing Strategist with 10+ years of experience in SEM, paid search, and multi-channel campaign management. I have a proven track record optimizing Google Ads and Bing Ads campaigns, driving ROI and lead generation growth across education, nonprofit, and corporate sectors. I excel in keyword research, bid strategy optimization, A/B testing, and conversion rate optimization. I am Google Ads certified with budget management experience (~$150K annually) and strong analytics skills (GA4, Trialfire), collaborating cross-functionally to align digital strategies with growth goals. I have led digital media strategies for universities and schools, managed large paid social campaigns, and partnered with publishers and agencies to deliver high-performing search and display campaigns. I am passionate about leveraging AI-driven initiatives to improve efficiency and customer experience while delivering measurable ROI.…I am a performance-driven Digital Marketing Strategist with 10+ years of experience in SEM, paid search, and multi-channel campaign management. I have a proven track record optimizing Google Ads and Bing Ads campaigns, driving ROI and lead generation growth across education, nonprofit, and corporate sectors. I excel in keyword research, bid strategy optimization, A/B testing, and conversion rate optimization. I am Google Ads certified with budget management experience (~$150K annually) and strong analytics skills (GA4, Trialfire), collaborating cross-functionally to align digital strategies with growth goals. I have led digital media strategies for universities and schools, managed large paid social campaigns, and partnered with publishers and agencies to deliver high-performing search and display campaigns. I am passionate about leveraging AI-driven initiatives to improve efficiency and customer experience while delivering measurable ROI.

Available to hire

I am a performance-driven Digital Marketing Strategist with 10+ years of experience in SEM, paid search, and multi-channel campaign management. I have a proven track record optimizing Google Ads and Bing Ads campaigns, driving ROI and lead generation growth across education, nonprofit, and corporate sectors. I excel in keyword research, bid strategy optimization, A/B testing, and conversion rate optimization. I am Google Ads certified with budget management experience (~$150K annually) and strong analytics skills (GA4, Trialfire), collaborating cross-functionally to align digital strategies with growth goals.

I have led digital media strategies for universities and schools, managed large paid social campaigns, and partnered with publishers and agencies to deliver high-performing search and display campaigns. I am passionate about leveraging AI-driven initiatives to improve efficiency and customer experience while delivering measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Appleby College

October 1, 2022 - Present

Develop and implement digital media strategies across Facebook, Instagram, X, LinkedIn, TikTok; oversee complete website management including content creation, page design, and SEO optimization; lead comprehensive paid social media campaigns; direct SEM and paid search campaigns; manage a major website redevelopment applying agile workflows; partner with publishers and agencies to deliver high-performing search and display campaigns; conduct detailed analytics reporting using GA4, Lasso, and Meta tools; champion AI-driven initiatives to improve workflows and ROI.

Lead Digital Consultant at Momentum Hive

March 1, 2022 - Present

Develop and optimize SEM and paid media campaigns across Google Ads, Bing Ads, Meta, and LinkedIn; manage a $250K+ annual budget with measurable ROI; provide strategic SEM consultation to account managers; guide full-cycle delivery of website and mobile app projects; streamline internal workflows and improve collaboration; deliver quarterly business reviews; lead digital transformation and website UX projects; serve as strategic consultant for key accounts.

Google Ads Campaign Specialist at Teleperformance

October 1, 2022 - October 8, 2025

Managed and optimized 100+ Google Ads accounts across North American SMBs; achieved 4X ROAS on search and display campaigns; executed advanced keyword targeting, audience segmentation, and bid strategy optimizations; reduced CPC by 25% while maintaining lead quality; conducted A/B testing of ad copy and landing pages; ensured policy compliance and high-quality scores; provided digital marketing consultation to stakeholders; developed and monitored KPIs.

Brand Manager – STEP Schools at Punjab Group

February 1, 2022 - October 8, 2025

Planned and executed SEM and multi-channel campaigns (search, social, display); led paid and organic social media strategies; designed multi-channel advertising campaigns with targeted audience insights and A/B testing; managed digital budgets to optimize ROI and reduce CPA by 30%; coordinated campaign and analytics platform integrations; conducted SEO optimization and landing page improvements.

Assistant Manager - New Digital Media at Beaconhouse School System

October 1, 2020 - October 8, 2025

Led marketing for Beaconhouse group (21 brands across 5 countries) with integrated campaigns (SEM, SEO, social); conceptualized and managed Ambiance Hotel Booking System including email automation and website development; optimized website content and landing pages; managed a cross-functional IT and creative team; partnered with agencies to deliver high-quality assets within budget and timelines.

Digital Account Manager at Obrotu

July 1, 2018 - October 8, 2025

Executed end-to-end strategy for digital and social projects; supervised digital design and development teams; collaborated with development teams for effective app and website designs to drive revenue through digital channels.

Key Account Manager at Cresset Technologies

July 1, 2016 - October 8, 2025

Managed a $30,000 monthly retainer; led client communication, E-commerce solutions, copywriting, campaign design, website management and content creation for clientele.