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Hi, I’m Olugbenga Kehinde, a Shopify Conversion Rate Optimization Specialist based in Nigeria with 3+ years of hands-on experience and 100+ completed projects across fashion, beauty, apparel, and digital product stores. I’m a certified Shopify Partner with a proven track record of improving homepage structure, checkout flow, and UX clarity for DTC brands. Upwork feedback consistently shows a 5.0 rating with notes on measurable improvements in conversion performance, site speed, and buyer confidence. I specialize in full-funnel CRO—from first impression to completed purchase—delivering data-driven audits, prioritized action plans, and conversion-psychology-based UX improvements. I work remotely with diverse brands, maintain long-term client relationships, and communicate optimization decisions clearly through Loom walkthroughs and transparent reporting to drive growth.…Hi, I’m Olugbenga Kehinde, a Shopify Conversion Rate Optimization Specialist based in Nigeria with 3+ years of hands-on experience and 100+ completed projects across fashion, beauty, apparel, and digital product stores. I’m a certified Shopify Partner with a proven track record of improving homepage structure, checkout flow, and UX clarity for DTC brands. Upwork feedback consistently shows a 5.0 rating with notes on measurable improvements in conversion performance, site speed, and buyer confidence. I specialize in full-funnel CRO—from first impression to completed purchase—delivering data-driven audits, prioritized action plans, and conversion-psychology-based UX improvements. I work remotely with diverse brands, maintain long-term client relationships, and communicate optimization decisions clearly through Loom walkthroughs and transparent reporting to drive growth.

Olugbenga Kehinde

Web Designer, Brand Designer, Graphic Designer, +4

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Hi, I’m Olugbenga Kehinde, a Shopify Conversion Rate Optimization Specialist based in Nigeria with 3+ years of hands-on experience and 100+ completed projects across fashion, beauty, apparel, and digital product stores. I’m a certified Shopify Partner with a proven track record of improving homepage structure, checkout flow, and UX clarity for DTC brands. Upwork feedback consistently shows a 5.0 rating with notes on measurable improvements in conversion performance, site speed, and buyer confidence. I specialize in full-funnel CRO—from first impression to completed purchase—delivering data-driven audits, prioritized action plans, and conversion-psychology-based UX improvements. I work remotely with diverse brands, maintain long-term client relationships, and communicate optimization decisions clearly through Loom walkthroughs and transparent reporting to drive growth.…Hi, I’m Olugbenga Kehinde, a Shopify Conversion Rate Optimization Specialist based in Nigeria with 3+ years of hands-on experience and 100+ completed projects across fashion, beauty, apparel, and digital product stores. I’m a certified Shopify Partner with a proven track record of improving homepage structure, checkout flow, and UX clarity for DTC brands. Upwork feedback consistently shows a 5.0 rating with notes on measurable improvements in conversion performance, site speed, and buyer confidence. I specialize in full-funnel CRO—from first impression to completed purchase—delivering data-driven audits, prioritized action plans, and conversion-psychology-based UX improvements. I work remotely with diverse brands, maintain long-term client relationships, and communicate optimization decisions clearly through Loom walkthroughs and transparent reporting to drive growth.

Available to hire

Hi, I’m Olugbenga Kehinde, a Shopify Conversion Rate Optimization Specialist based in Nigeria with 3+ years of hands-on experience and 100+ completed projects across fashion, beauty, apparel, and digital product stores. I’m a certified Shopify Partner with a proven track record of improving homepage structure, checkout flow, and UX clarity for DTC brands. Upwork feedback consistently shows a 5.0 rating with notes on measurable improvements in conversion performance, site speed, and buyer confidence.

I specialize in full-funnel CRO—from first impression to completed purchase—delivering data-driven audits, prioritized action plans, and conversion-psychology-based UX improvements. I work remotely with diverse brands, maintain long-term client relationships, and communicate optimization decisions clearly through Loom walkthroughs and transparent reporting to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Shopify Expert at Self-employed / Upwork

January 1, 2023 - Present

Built and customized Shopify stores from scratch for dropship and branded ecommerce businesses. Conducted full store audits, identified UX issues and CRO gaps, and optimized product pages, homepages, and collections to improve conversion rates. Integrated essential Shopify apps while reducing app overload for better speed and performance. Improved store structure, navigation, and mobile responsiveness. Delivered actionable CRO reports with clear implementation steps. Collaborated with clients across fashion, apparel, and general product niches.

Freelance Shopify CRO & Store Optimization Specialist at Upwork / Remote (Self-employed)

January 1, 2022 - Present

Delivered 100+ Shopify optimization projects across fashion, apparel, digital products, and DTC e-commerce brands—consistently earning 5.0 stars for quality and reliability. Conducted structured CRO audits to identify friction points in CTA hierarchy, navigation flow, trust signals, and mobile UX, delivering scored reports with prioritized action plans. Redesigned homepage layouts and product page structures using conversion psychology to improve buyer confidence, visual hierarchy, and path-to-purchase clarity. Optimized checkout flows and post-purchase experiences, reducing drop-off and lifting completion rates by introducing urgency, trust signals, and reassurance elements. Configured Google Search Console for multiple client stores to improve indexing and organic visibility. Maintained 3+ year client relationships (2022–2026), delivering iterative improvements across store redesigns, conversion strategy, and performance optimization. Communicated optimization decisions via Loom

Freelance Shopify CRO & Store Optimization Specialist at Upwork

January 1, 2022 - Present

Delivered 100+ Shopify optimization projects across fashion, apparel, digital products, and DTC e-commerce brands; conducted structured CRO audits identifying friction points in CTA hierarchy, navigation flow, trust signals, and mobile UX; redesigned homepage layouts and product page structures to improve buyer confidence and path-to-purchase clarity; optimized checkout flows and post-purchase experiences to lift completion rates; configured Google Search Console for client stores to improve indexing and organic visibility.