Khizar Hayat

Owned digital marketing for Changan Pakistan & Deepal Pakistan, leading strategy and execution across paid social and search (Meta and Google Ads). Managed a monthly media budget of PKR 8 million, reallocating spend based on performance. Built campaign reporting and presented monthly performance recommendations to senior management. Delivered four product launch campaigns by coordinating creative, media agency, and dealer network teams to meet deadlines and budgets. Grew Deepal Pakistan’s Instagram audience from 6,000 to 50,000 followers over one year through ongoing optimisation and content strategy.

Owned digital marketing for Changan Pakistan & Deepal Pakistan, running strategy and execution across paid social platforms (Meta, TikTok, LinkedIn) and Google Ads. Managed a monthly media budget of PKR 8 million, reallocating spend based on performance. Built campaign reporting and delivered monthly performance presentations and recommendations to senior management. Delivered four product launch campaigns by coordinating creative, media agency, and dealer network teams to meet deadlines. Grew Deepal Pakistan’s Instagram audience from 6,000 to 50K followers within one year.

Led digital strategy and delivery for a portfolio of five clients across automotive, oil marketing, and FMCG. Translated client objectives into actionable campaign briefs for creative, media, and analytics teams, ensuring delivery stayed on budget and timeline. Presented monthly performance reporting and quarterly strategy reviews to client stakeholders up to director level. Maintained 100% portfolio retention and grew account value by 200% through upsell and renewals. Mentored six junior team members and supported team development alongside client delivery.