Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline. I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.…I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline. I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.

Kholoud Mahmoud

Brand Strategist, Marketing Strategist, Content Producer, +5





I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline. I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.…I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline. I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.

Available to hire

I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline.

I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Language

Arabic

Fluent

French

Advanced

English

Advanced

Work Experience

Global Head of Brand at GOMYCODE

January 1, 2024 - Present

Led communications strategy for institutional partners such as the Central Bank of Tunisia, BVMT, and FSVC. Launched influencer-driven financial literacy campaigns that generated over 3 million organic views and increased engagement by 60%. Developed segmented content strategies for expert and consumer audiences to enhance brand credibility. Created integrated content packages including visuals, motion graphics, and interviews simplifying complex financial topics for diverse audiences.

Communication Consultant at ilBoursa.com

January 1, 2021 - Present

Scaled social media presence to over 1.2 million followers and produced more than 3,500 content pieces with over 15 million video views. Created flagship video series '7ad Ma Raha' with 500K+ views and built a Discord community of 25K members. Managed over 30 branded campaigns with NGOs generating 300K+ engagements and significant revenue growth. Mentored 50+ creators while developing scalable video production pipelines. Oversaw full account management cycle from proposal development to contract negotiation and performance reporting.

Creative Strategist & Business Developer at BOUBLI

January 1, 2024 - September 5, 2025

Grew Scranor Click platform to 170K+ followers in 18 months through strategic editorial positioning. Designed YouTube live formats attracting 15K+ concurrent viewers per session. Established editorial guidelines for sensitive content while maintaining engagement rates over 60%. Built strategic partnerships with NGOs and civic institutions to amplify social impact and platform credibility.

Strategic & Creative Lead at FREESH

December 31, 2023 - September 5, 2025

Developed localized brand strategies that drove 35% increase in showroom visits and qualified leads. Led youth-focused activations including sponsorships expanding target demographic reach. Championed digital-first marketing approaches, successfully challenging traditional agency methods to improve campaign ROI.

Junior Brand Manager at MG Motors Tunisia

June 30, 2020 - September 5, 2025

Directed nationwide expansion of On-Campus Program to 12+ universities, significantly increasing student engagement. Managed all program operations including marketing, outreach, event logistics, and partnership development. Executed multiple pitch competitions and bootcamps delivering practical entrepreneurial experiences to hundreds of students. Organized trainings with industry experts to support student teams in developing scalable, impact-driven social ventures.

On-Campus Program Director at Hult Prize Foundation

February 28, 2019 - September 5, 2025

Co-founded social startups specializing in ecological backpacks, leading marketing and brand development. Built company from inception overseeing entrepreneurship aspects including operations, marketing, and social impact integration. Challenged traditional business norms by combining corporate success with social justice advocacy. Created sustainable employment opportunities for 25 families, supporting local economic growth.

Co-Founder & Former CMO at MAKHLA

September 30, 2018 - September 5, 2025