Kholoud Mahmoud
I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams.
About
I am a creative and impact-driven brand and marketing strategist with seven years of experience leading cross-functional marketing and content teams. I specialize in multi-market brand growth and performance-driven creativity, leading multi-country campaigns primarily across African markets with proven success in scaling brand visibility and building meaningful audience connections online and offline.
I bring strong expertise in brand positioning, multi-country campaign design, influencer strategy, and content ecosystems. I am recognized for blending analytical thinking with creative storytelling to drive measurable business results, and I thrive collaborating cross-functionally to align brand strategy with business objectives, contributing to overall revenue growth.
- 8 years' experience
- Joined September 2025
Skills· 9
Languages
- ArabicFluent
- FrenchAdvanced
- EnglishAdvanced
Industry experience
- Education
- Financial Services
- Non-Profit Organization
- Media & Entertainment
- Consumer Goods
- Professional Services
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Work experience· 7 roles
Grew Scranor Click platform to 170K+ followers in 18 months through strategic editorial positioning. Designed YouTube live formats attracting 15K+ concurrent viewers per session. Established editorial guidelines for sensitive content while maintaining engagement rates over 60%. Built strategic partnerships with NGOs and civic institutions to amplify social impact and platform credibility.
Led communications strategy for institutional partners such as the Central Bank of Tunisia, BVMT, and FSVC. Launched influencer-driven financial literacy campaigns that generated over 3 million organic views and increased engagement by 60%. Developed segmented content strategies for expert and consumer audiences to enhance brand credibility. Created integrated content packages including visuals, motion graphics, and interviews simplifying complex financial topics for diverse audiences.
Developed localized brand strategies that drove 35% increase in showroom visits and qualified leads. Led youth-focused activations including sponsorships expanding target demographic reach. Championed digital-first marketing approaches, successfully challenging traditional agency methods to improve campaign ROI.
Education
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