I am a digital marketing specialist with experience in organic and paid promotion across Western, Asian, and CIS markets. My passion lies in the intersection of creativity and data. I like to come up with ideas that will be supported by numbers. I am well organized and prefer keeping everything on-track. I have experience working solely and with the team, where I would manage up to 20 team members. My goal for this year is to hone in on my media buying skills and start working with 5+ figures monthly marketing budgets. I want to own the process and be able to take accountability for results. If this sounds like something you are looking for, I will be delighted to have a chat about potential collaboration.

Khrystyna Rybakova

I am a digital marketing specialist with experience in organic and paid promotion across Western, Asian, and CIS markets. My passion lies in the intersection of creativity and data. I like to come up with ideas that will be supported by numbers. I am well organized and prefer keeping everything on-track. I have experience working solely and with the team, where I would manage up to 20 team members. My goal for this year is to hone in on my media buying skills and start working with 5+ figures monthly marketing budgets. I want to own the process and be able to take accountability for results. If this sounds like something you are looking for, I will be delighted to have a chat about potential collaboration.

Available to hire

I am a digital marketing specialist with experience in organic and paid promotion across Western, Asian, and CIS markets. My passion lies in the intersection of creativity and data. I like to come up with ideas that will be supported by numbers. I am well organized and prefer keeping everything on-track. I have experience working solely and with the team, where I would manage up to 20 team members.

My goal for this year is to hone in on my media buying skills and start working with 5+ figures monthly marketing budgets. I want to own the process and be able to take accountability for results. If this sounds like something you are looking for, I will be delighted to have a chat about potential collaboration.

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Language

English
Advanced
Ukrainian
Advanced
Russian
Advanced
Japanese
Beginner

Work Experience

Brand Manager at Smart Ecom Limited
September 1, 2023 - Present
Managed UGC production workflow; sourced and coordinated 15+ creators; created and managed strategies for social media campaigns to enhance brand visibility. Improved Meta Ads CPC by 681% through creative and analytical optimization. Increased YouTube followers by 30% in 30 days with a reels content strategy. Created weekly and monthly plans to streamline team processes and meet campaign deadlines.
Freelance Social Media Manager
February 1, 2021 - February 1, 2022
Increased sales of the online course by 2.1x through applying a sales funnel and improving product content in collaboration with the course creator. Worked closely with product creators on messaging and positioning. Sourced and vetted 15+ influencers for collaborations in the digital fitness and beauty niche.
Head of Curators at Mashtab
November 1, 2019 - January 31, 2021
Improved product NPS to 93% by optimizing communication, support quality, and feedback loops. Managed a team of 21 curators with an overall workload of 2,500 students. Increased reply rate among 2,500+ students by 63% using personalized communication strategies.

Education

Bachelor of Communications at Temple University Japan Campus
January 11, 2030 - February 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services