Khushi Chandarana

Architected a multi-platform content strategy across Instagram, Facebook, and LinkedIn, establishing a consistent publishing cadence and increasing content output frequency by 40% within 60 days. Conducted competitive analysis across 8+ industry rivals, identifying key content gaps that informed a repositioned brand voice and improved profile reach month-on-month. Built a content calendar and batch-production workflow using Canva and Meta Business Suite, reducing per-post turnaround time by 35% and enabling a 5-posts-per-week consistency. Conceptualized and executed brand awareness campaigns, achieving measurable growth in follower count and improvement in average post engagement rate.

Managed Instagram, Facebook, and Google Business accounts for a Mumbai dental practice, delivering 20+ posts monthly with consistent brand voice across a 21-month tenure. Grew brand's Instagram following organically through educational, trust-building content strategy tailored to health-conscious audiences, establishing the clinic as a credible local authority. Negotiated and managed micro-influencer partnerships, leveraging combined audience reach to drive measurable increases in profile visits and new patient social inquiries during campaign periods. Maintained a sub-2-hour average DM and comment response time, improving community trust and generating a consistent inbound inquiry pipeline via social channels. Identified and adopted a Reels-first content strategy ahead of local competitors, contributing to significant organic reach growth within the first quarter of implementation.

Developed and launched a full social media strategy for a national sports federation, establishing an active multi-platform presence from near-zero baseline within a 2-month engagement. Created and managed paid Meta advertising campaigns, generating qualified leads while optimizing for cost-per-click efficiency throughout the campaign lifecycle. Used platform-native analytics to identify peak audience windows, optimizing posting schedules to maximize content impressions and organic engagement. Produced weekly performance reports tracking reach, engagement rate, and CTR; applied data-driven creative pivots to recover underperforming posts mid-campaign.