Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Social Media Manager with 3+ years of experience across healthcare, sports, events, and creative studios, building full-funnel strategies that grow reach, engagement, and leads. I manage content calendars, community, and paid Meta campaigns, and I optimize using analytics-led testing. I also founded The Social Situation, a boutique social media agency where I help brands with end-to-end social strategy, influencer coordination, campaign execution, and performance reporting.…Social Media Manager with 3+ years of experience across healthcare, sports, events, and creative studios, building full-funnel strategies that grow reach, engagement, and leads. I manage content calendars, community, and paid Meta campaigns, and I optimize using analytics-led testing. I also founded The Social Situation, a boutique social media agency where I help brands with end-to-end social strategy, influencer coordination, campaign execution, and performance reporting.

Khushi Chandarana

Social Media Manager, Content Creator, Content Producer, +4





Social Media Manager with 3+ years of experience across healthcare, sports, events, and creative studios, building full-funnel strategies that grow reach, engagement, and leads. I manage content calendars, community, and paid Meta campaigns, and I optimize using analytics-led testing. I also founded The Social Situation, a boutique social media agency where I help brands with end-to-end social strategy, influencer coordination, campaign execution, and performance reporting.…Social Media Manager with 3+ years of experience across healthcare, sports, events, and creative studios, building full-funnel strategies that grow reach, engagement, and leads. I manage content calendars, community, and paid Meta campaigns, and I optimize using analytics-led testing. I also founded The Social Situation, a boutique social media agency where I help brands with end-to-end social strategy, influencer coordination, campaign execution, and performance reporting.

Available to hire

Social Media Manager with 3+ years of experience across healthcare, sports, events, and creative studios, building full-funnel strategies that grow reach, engagement, and leads. I manage content calendars, community, and paid Meta campaigns, and I optimize using analytics-led testing.

I also founded The Social Situation, a boutique social media agency where I help brands with end-to-end social strategy, influencer coordination, campaign execution, and performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Meraak Studios

January 1, 2026 - May 1, 2026

Architected a multi-platform content strategy across Instagram, Facebook, and LinkedIn, establishing a consistent publishing cadence and increasing content output frequency by 40% within 60 days. Conducted competitive analysis across 8+ industry rivals, identifying key content gaps that informed a repositioned brand voice and improved profile reach month-on-month. Built a content calendar and batch-production workflow using Canva and Meta Business Suite, reducing per-post turnaround time by 35% and enabling a 5-posts-per-week consistency. Conceptualized and executed brand awareness campaigns, achieving measurable growth in follower count and improvement in average post engagement rate.

Social Media Manager at House of Tooth (Dr. Kshama Chandan)

January 1, 2024 - October 1, 2025

Managed Instagram, Facebook, and Google Business accounts for a Mumbai dental practice, delivering 20+ posts monthly with consistent brand voice across a 21-month tenure. Grew brand's Instagram following organically through educational, trust-building content strategy tailored to health-conscious audiences, establishing the clinic as a credible local authority. Negotiated and managed micro-influencer partnerships, leveraging combined audience reach to drive measurable increases in profile visits and new patient social inquiries during campaign periods. Maintained a sub-2-hour average DM and comment response time, improving community trust and generating a consistent inbound inquiry pipeline via social channels. Identified and adopted a Reels-first content strategy ahead of local competitors, contributing to significant organic reach growth within the first quarter of implementation.

Social Media Manager (Contract) at IFSC Bhopal

May 1, 2023 - July 1, 2023

Developed and launched a full social media strategy for a national sports federation, establishing an active multi-platform presence from near-zero baseline within a 2-month engagement. Created and managed paid Meta advertising campaigns, generating qualified leads while optimizing for cost-per-click efficiency throughout the campaign lifecycle. Used platform-native analytics to identify peak audience windows, optimizing posting schedules to maximize content impressions and organic engagement. Produced weekly performance reports tracking reach, engagement rate, and CTR; applied data-driven creative pivots to recover underperforming posts mid-campaign.

Social Media Manager (Contract) at WSC Events

January 1, 2023 - April 1, 2023

Produced trending Reels and short-form video content for weddings and live events, tailoring each piece to platform algorithms to maximise organic reach and shares. Managed end-to-end brand presence across Instagram and Facebook for an event and wedding management company, maintaining a consistent aesthetic and voice across all content. Conceptualised and edited high-energy Reels using VN and Veed, incorporating trending audio and visual styles to drive engagement and follower growth. Monitored KPIs including reach, engagement rate, and saves using Meta Insights; applied real-time creative adjustments to keep content performing throughout each event cycle.