I am an illustrator and visual storyteller based in Zurich. My work focuses on characters, narrative worlds and conceptual illustration. I am drawn to quiet moments, subtle tension and details that often go unnoticed. All illustrations are hand-drawn. I embrace imperfection, texture and intuition as a deliberate contrast to a fast and automated world. Ideas deserve strong images. Crafted, not generated. I combine strategic thinking with visual intuition to connect story, culture and identity.…

John Alonso

I am an illustrator and visual storyteller based in Zurich. My work focuses on characters, narrative worlds and conceptual illustration. I am drawn to quiet moments, subtle tension and details that often go unnoticed. All illustrations are hand-drawn. I embrace imperfection, texture and intuition as a deliberate contrast to a fast and automated world. Ideas deserve strong images. Crafted, not generated. I combine strategic thinking with visual intuition to connect story, culture and identity.…

Available to hire

I am an illustrator and visual storyteller based in Zurich. My work focuses on characters, narrative worlds and conceptual illustration. I am drawn to quiet moments, subtle tension and details that often go unnoticed. All illustrations are hand-drawn. I embrace imperfection, texture and intuition as a deliberate contrast to a fast and automated world.

Ideas deserve strong images. Crafted, not generated. I combine strategic thinking with visual intuition to connect story, culture and identity.

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Language

English
Fluent
German
Fluent
Italian
Intermediate

Work Experience

Creative AI-driven Brand Strategy at Valencia AG
January 1, 2024 - January 1, 2025
Implementation of AI-powered creative processes and development of an integrated digital strategy
Brand Strategy – Coop Supercard Campaign Relaunch at Coop Supercard
January 1, 2024 - December 31, 2024
Development of a new brand positioning and media strategy
Brand Strategy at Swissmem
January 1, 2023 - December 31, 2023
Positioning strategy for the association’s legal advisory services and activation of the brand experience
Digital Transformation Strategy - Education sector at kvPro
January 1, 2022 - December 31, 2022
Development of a digital strategy for the positioning and marketing of educational services; concept and implementation of a data- and UX-driven platform strategy
Branding, Marketing and Media Strategy at Terra Piedi AG
January 1, 2022 - December 31, 2022
Development of an integrated brand strategy for market entry; conceptualisation of a targeted marketing and media strategy to build brand awareness

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Education, Retail, Professional Services
    paper Henry’s Adventure – Children’s Book Illustration

    Henry’s Adventure is a children’s book illustration project centered around a curious and expressive character.

    The goal was to create a visual world that feels simple, warm, and engaging, while allowing the character to carry the narrative through subtle expressions and interactions.

    I developed the main character, Henry, along with a series of illustrated scenes that combine hand-drawn line work with soft color accents. The visual approach focuses on clarity, rhythm, and emotional connection, making it accessible and appealing for young audiences.

    The project includes:

    • Character design and development
    • Narrative scene illustrations
    • Consistent visual language across spreads
    • Integration of text and image

    The result is a cohesive illustrated story that balances simplicity with personality and invites curiosity and imagination.